Director, US Breyanzi Patient Marketing

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Challenging. Meaningful. Life-changing. Those arent words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here uniquely interesting work happens every day in every department. From optimizing a production line to the latest breakthroughs in cell therapy this is work that transforms the lives of patients and the careers of those who do it. Youll get the chance to grow and thrive through opportunities uncommon in scale and scope alongside high-achieving teams. Take your career farther than you thought possible.

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This role leads Breyanzis patient marketing strategy with a core objective of driving CAR T class growth and Breyanzi differentiation among eligible lymphoma patients caregivers and advocacy partners. The Director owns patient messaging and engagement strategy omnichannel strategy and performance and patient testimonial activation leading and developing a dedicated patient marketing team. This role sits within the broader Breyanzi brand team operating in a competitive fast-moving CAR T environment across multiple indications.

We are seeking a strategic patient-focused leader who thrives in a collaborative environment and is passionate about expanding access to transformative cell therapy.

Key Responsibilities:

• Develop and execute patient education and awareness strategies to expand understanding of CAR T therapy and drive engagement with eligible lymphoma patients.

• Increase Breyanzis recognition as a differentiated treatmentoptionamong patients caregivers and advocacy groups.

• Lead direct-to-patient (DTP) marketing initiatives that effectively communicate the benefits of CAR T therapy and provide clear accessible information about the treatment process.

• Collaborate with patient advocacy groups to ensure alignmentoneducational efforts and drive initiatives that empower patients to explore CAR T as a treatmentoption.

• Activate and elevate the voices of CAR T-treated patientsutilizingtestimonials and real-world experiences to inform and inspire others considering this therapy.

• Lead the development and execution of the Direct-to-Consumer (DTC) non-personal promotion (NPP) and paid media strategyleveragingdynamic targeting to reach and educate eligible patients and caregivers effectively.

• Partner with key matrix team members including medical market access corporate communications analytics channelstrategyand patient voice & engagement teams to ensurea holistic approachto patient engagement.

• Leverage data market research and insights to refine patient education strategies and ensure messaging resonates with target audiences.

• Drive the planning and execution of key senior management reviews and presentations.

• Foster a culture of collaboration and innovation across BMS stakeholder groups.

• Lead mentor and develop the patient marketing team.