Director, Strategy (Precision Marketing)

Agency:

Job Function:

Job Subfunction:

Job Description:

What Youll Do:

• Serve as senior strategic liaison across Comms Ecosystem Creative and Marketing Science leadership
• Work with client and internal teams to build performance focused content strategies that deliver on business results and have clearly laid our measurement and learning plans to prove out success
• Elevate creative conversations by anchoring them in performance architecture
• Implement and refine the Precision Operating Model across key accounts
• Architect full-funnel orchestration frameworks aligning Comms Media CRM and Web
• Establish decision trees for scale vs. optimization based on signal performance alongside martech partners
• Lead development of Precision Playbooks (testing rigor suppression logic modular creative governance)
• Drive integration of first-party data into Dynamic Creative Optimization (DCO) and activation platforms
• Oversee signal health dashboards and ensure performance outcomes
• Mentor Managers and Analysts building technical and strategic depth within the team

What Youve Got:

• 812 years in performance strategy integrated media leadership media analytics or MarTech
• Deep understanding in identity resolution DCO systems algorithmic buying and signal governance
• Proven experience leading multi-disciplinary teams across media creative and analytics
• Ability to design and enforce testing frameworks at scale
• Strong executive presence and comfort operating at VP/CMO level
• Commercial instinct and ability to position Precision as a growth driver

Bonus points for:

• Experience building or scaling a high functioning team
• Experience integrating generative intelligence into creative systems
• Experience leading enterprise clients

R14883

Salary Range: $150000 - $190000

Omnicoms policy requires employees to work in the office for a minimum of three days a week unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time and many of our agencies as well as Omnicoms corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed and were focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join uswe look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: US Job Seekers:

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race religion color ethnic origin gender gender identity age marital status veteran status sexual orientation disability or any other basis prohibited by applicable federal state or local law. EOE/AA/M/D/V/F.