Director, Strategy & Analytics

Influential is an AI social data and conversion technology as well as a Developer Partner of IBM Watson and a Facebook Marketing Partner. Utilizing a network of oversocial media influencers as a tactic for distribution Influential runs both native and paid campaigns on Facebook Instagram Snapchat Twitter and YouTube for Fortune 500 brands including Walmart McDonalds Pepsi Nestlé General Mills Toyota Samsung Sony Pictures and many more. Influential is the only company that can track deterministic one-to-one in-store foot traffic and sales attribution from paid influencer posts as well as TV tune-in lift and attribution. Influential is a strategic partner of WME and Oracles Moat and has offices in Beverly Hills New York City and Las Vegas. ()

We are seeking an exceptional Director Strategy & Analytics serves as the architect in leading insight-led thinking creator intelligence and strategic rigor across select agency accounts. Internally the Director will collaborate with teams to build out brand-level integrated influencer strategies and successfully manage day-to-day relationships. Externally the Director will be a trusted strategic partner to our clients and agencies in driving efficiencies and maximizing value from the influencer ecosystem.

The right candidate brings an entrepreneurial mindset and a highly collaborative working style. Youre a creative problem-solver who thrives in ambiguity takes initiative without waiting for instruction and sees every client brief as an opportunity to push the work - and the thinking - further. Youll partner closely with teams to connect cultural insights with business objectives crafting strategies that are rooted in data and built for impact.

• Serve as a senior point of contact for our Agency clients across creator marketing programs ensuring clarity alignment and excellence in execution.
• Ensure creator strategies ladder to audience insights content trends and performance metrics driving brand goals.
• Translate reporting outputs into actionable insights and strategic recommendations connecting creator performance to business KPIs.
• Maintain an understanding of the creator and cultural landscapes with the ability to bring a proactive POV to the client and internal teams on where the creator economy is heading.
• Bridge the gap between strategy creative and creator ensuring insights fuel every state of a campaign and are driving everything we do for our brands.
• Support key initiatives pitches and innovation planning that showcase the power of data-driven influence.
• Guide a team in turning data into clear narratives that move clients from insight to action.

• 8 years of experience across influencer media digital or brand strategy - ideally within agency or consultancy environments.
• An understanding of creator/influencer and an understanding of the categorys pace nuance and consumer mindset is key to success.
• Strong ability to translate data into compelling business stories and visual outputs
• Proven success translating marketing objectives into influencer/creator programs that deliver measurable business results.
• Hands-on experience with platforms as it relates to:
• Influencer/Creator Marketing (Captiv8 Traackr CreatorIQ Tagger etc.)
• Social Media Management/Listening (Pulsar Quid Infegy Brandwatch etc.)
• Insights Tools and Resources (GWI Demographics Pro Mintel eMarketer etc.)
• A confident communicator who can distill complex insights and build trust.
• Highly proactive and solutions-oriented with a bias toward action and the ability to bring clarity in moments of ambiguity.
• Strong organizational analytical and communication skills with the ability to manage multiple fast-moving workstreams.

• You have Influencer/Creator Marketing Strategy or Integrated Marketing experience and are adept at bringing Insights and Data together in innovative ways.
• You want to shape how the worlds most iconic and leading brands connect with culture and consumers through creator marketing. You want to play a key role in defining what influence looks like today building programs that drive not just awareness but authentic connection and brand advocacy.
• Youre energized by fast-moving brands and thrive in the space where no two days are the same. You want to lead conversations with brands work directly with creatives in shaping culture and partner with teams to transform numbers into narratives.

Our Publicis Groupe motto Viva La Différence means were better together and we believe that our differences make us stronger. It means we honor and celebrate all identities across all facets of intersectionality and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage dental vision disability 401K as well as parental and family care leave family forming assistance tuition reimbursement and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically please contact

All your information will be kept confidential according to EEO guidelines.