Director, Social Engagement

Reporting to the Sr. Director Team Lead Product Communications & Social Engagement within the Chief Marketing Office this Director is the team leader for Social Engagement and is accountable for the strategy governance execution and performance of Pfizers organic social engagement capability across the business. The role leads a team of social media engagement experts and provides oversight of strategy and execution for Pfizer-branded social media handles and the unbranded Pfizer for All platform handles. The Director ensures social engagement programs amplify product and health narratives foster meaningful connections protect brand reputation and align with business objectives and enterprise standards.

The Director will lead and develop a team of social media engagement experts setting priorities clarifying roles coaching performance and ensuring high-quality delivery across strategy content community management issues response governance and measurement. The ideal candidate will combine enterprise-level strategic leadership with strong operational judgment and will collaborate closely with Communications Marketing Digital Medical Legal Regulatory Safety analytics and agency partners to create integrated social engagement programs that resonate with diverse audiences.

• Set the vision and lead the organic social engagement strategy with oversight of strategy and execution across Pfizer-branded social media handles and the unbranded Pfizer for All platform handles; translate business brand and audience priorities into platform-native content and programs.
• Build and maintain a channel-by-channel editorial calendar (quarterly and monthly views) aligned to campaigns corporate moments and product needs; integrate tagging/UTMs and paid-media alignment.
• Establish and continuously improve the operating model governance resourcing and agency model required for channel management content creation community engagement issues response and measurement; align teams on priorities for always-on and campaign-based social.

• Stand up and govern response guidelines and escalation paths; partner with moderation vendors to manage open commenting and issue/AE- response.
• Set SLA-based listening triage and response standards; oversee sentiment tracking and topic tagging to inform content and stakeholder updates.
• Ensure review/approval compliance (Medical/Legal/Regulatory); monitor content expiration/renewal cycles and archive requirements.

• Oversee the teams end-to-end editorial and content operations process across branded and unbranded handles from briefing and development through review publishing optimization expiration and archiving; ensure consistent tone of voice quality and compliance.
• Coordinate influencer/partner content when relevant to organic social ensuring taxonomy job-code tracking and preview/QA workflows with agencies.
• Drive test-and-learns across formats (short video carousels polls) and platform features; capture learnings and roll into playbooks.

• Define the measurement framework and KPIs (reach engagement rate saves/shares negative feedback response SLAs follower quality site traffic/HVA); publish monthly readouts and quarterly deep dives.
• Partner with Paid Media to integrate organic/paid flighting and ensure cross-channel attribution; maintain dashboards and performance hygiene.

• Serve as the senior social engagement leader across Product Communications convening CMO Public Affairs Legal Regulatory Medical Affairs Safety brand teams and agency partners to maintain strong governance resolve priorities and ensure timely delivery.
• Represent Product Communications in enterprise social councils and audience insights forums; influence enterprise standards and cascade guidance playbooks and best practices to teams.

• Lead coach and develop a team of social media engagement experts; establish clear goals accountabilities ways of working and development plans.
• Translate portfolio and enterprise priorities into team objectives resource plans and workload decisions; create an inclusive high-performing culture grounded in accountability and collaboration.
• Provide strategic counsel and quality oversight on channel strategy content community engagement measurement and issues management; remove barriers and escalate decisions when needed.
• Manage agency and vendor partners including scopes of work budgets performance expectations and integration with internal team responsibilities.
• Build succession capability and skills plans that keep the team current on platform changes audience behavior emerging technology and evolving regulatory expectations.

• Advanced social listening and moderation strategy; crisis sign-posting and issue escalation.
• Response matrix creation moderation vendor oversight and safety/compliance acumen.

• Platform-native storytelling (IG TikTok X Facebook LinkedIn); series programming; lightweight creative direction and copy-editing.
• QA across previews and placements; taxonomy and job-code hygiene with agencies.

• Calendar design and governance; integration with campaign plans paid flighting RC timelines and content approvals/expirations.

• KPI framework design; dashboarding and monthly/quarterly performance narratives; test-and-learn roadmaps.

• Acts Decisively; Seizes Accountability; Builds Effective Campaigns; Insight Influence & Inclusion; Strategic & Innovative Thinking; Demonstrates Business Acumen.

• 8 years in social media community management communications or a related field with significant experience leading complex programs and teams; healthcare experience strongly preferred.
• Proven track record setting social strategy building brand communities leading editorial and engagement operations at scale and translating insights into measurable business and communications outcomes.
• Fluency with enterprise social tools (e.g. Sprinklr) listening/monitoring and analytics; strong stakeholder and agency management.
• Deep familiarity with medical/legal/regulatory review processes and content life-cycle management (approvals expirations).
• Excellent written oral communication skills and interpersonal skills.
• Ability to develop implement and measure success.
• Ability to work effectively across functions and levels across highly matrixed organization and manage multiple projects against tight deadlines.
• Ability to work closely with Pfizer leaders demonstrating poise and executive presence.
• Demonstrated people leadership including the ability to recruit coach develop and motivate high-performing social media engagement experts.
• Strong independent judgment accountability and ability to lead through ambiguity in a highly matrixed environment.
• Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers develop and coach others oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

NON-STANDARD WORK SCHEDULE TRAVEL OR ENVIRONMENT REQUIREMENTS

• Willing to travel up to 10% of the time for business purpose (within USA).
• Ability to physically go into Pfizer office; in line with company policy.

Additional Job Information:

Last Date to Apply: October 13 2026

Located in New York or any other US Pfizer office
Work Location Assignment:Hybrid

The annual base salary for this position ranges from $176600.00 to $294300.00.* In addition this position is eligible for participation in Pfizers Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of lifes moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution paid vacation holiday and personal days paid caregiver/parental and medical leave and health benefits to include medical prescription drug dental and vision coverage. Learn more at Pfizer Candidate Site U.S. Benefits (). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa FL or any location outside of the United States.

* The annual base salary for this position in Tampa FL ranges from $158800.00 to $264600.00.

This role is posted in multiple locations. If you are applying for the role in an secondary job posting location where pay transparency regulations apply your Talent Advisor will share the local pay information with you during the first interview.

Relocation assistance may be available based on business needs and/or eligibility.

Candidates must be authorized to be employed in the U.S. by any employer.

U.S. work visa sponsorship (such as TN O-1 H-1B etc.) is not available for this role now or in the future.

To learn more about acceptable and prohibited uses of AI during the recruitment process please review our candidate AI-use guidelines available onPfizer Careers.

Public Affairs & Communication