Director, Sales Effectiveness & Business Development

Role Purpose
Own activation of US Commercial Banking sales strategy by translating business priorities into segmentspecific enablement execution readiness and field adoption that drives measurableperformanceclientacquisitionandrevenue growth.

Key Responsibilities

Sales Strategy Activation & Readiness

• Serve as the primary enablement partner to Segment Leaders and Coverage Heads

• Activate sales strategy through segmentspecific sales plays campaigns and priority initiatives

• Lead gotomarket readiness for major launches and strategic initiatives

• Define clear execution standards for priority sales initiatives including required seller behaviors and actions

Program Execution & Field Enablement

• Lead the execution of priority sales initiatives and programs ensuring sequencing readiness and rollout plans support successful adoption

• Serve as the central execution owner during implementationidentifyingrisks dependencies and execution gaps

• Diagnose adoption challenges and take corrective action to improve uptake and consistency in the field

Segment & Market Enablement Leadership

• Lead and develop segment enablement leads responsible forbusiness development and engagement

• Ensure consistent delivery and execution across U.S. Commercial Banking segments while accounting for marketspecific needs

• Establish structured field feedback loops to capture insights barriers and opportunities

• Use field input to continuously refine enablement and execution approaches

Change Advisory & Alignment

• Lead change and readiness efforts to support adoption of sales initiatives process changes and tools

• Partner with Product Marketing and Strategy teams to align messaging and sales priorities

• Provide practical recommendations to sales leaders to strengthen execution and effectiveness

• Apply BMOs Risk Management Framework to execution and readiness activities

Qualifications

• Typically9 years of relevant experience and post-secondary degree in Business or a related field of study or an equivalent combination of education and experience.

• Program management skillsIn-depth.

• Change management and leadership skills - In-depth.

• Knowledge of process coordination and management - In-depth.

• Strong understanding of integrated marketing campaigns.

• Sound knowledge of the financial industry.

• Expert in marketingcampaigns cross-selling andprospectingstrategies-In-depth financial analysis for marketing programs.

• In-depth experience withmetrics-baseddecision making ROI calculation and marketpenetration to measurethe effectivenessof programs.

• Experience dealing with advertising agencies and other external marketing partners.

• Seasoned expert with extensivecommercial banking products andindustry knowledge.

• Technicalviewed as a thought leader for innovation.

• Verbal & written communication skills - Expert.

• Analytical andproblem-solvingskills - Expert.

• Influence skills - Expert.

• Collaboration & teamskills;with a focus on cross-group collaboration - Expert.

• Able to manage ambiguity.

• Data driven decisionmaking - Expert