Director, Retail Search

Mars United Commerce is a global commerce marketing practice that aligns people technology and intelligence to make the business of our clients better today than it was yesterday. Our worldwide capabilities coalesce into four key disciplines Strategy & Analytics Content & Experiences Digital Commerce and Retail Consultancy that individually deliver unmatched results for clients and collectively give them an unparalleled network of seamlessly integrated functions across the entire commerce marketing ecosystem. These disciplines are powered by our industry-leading technology platform Marilyn which helps marketers understand the total business impact of their commerce marketing activation enabling them to make better decisions create connected experiences and drive stronger measurable results. Learn more at our CPG clients increasingly rely on us to help manage their paid search activities across Amazon Walmart Target Instacart Kroger and other key retailers we are looking for aDirector Retail Search to work from a remote location to lead the companys best-in-class retail search practice into its next phase of evolution and growth. The ideal candidate will have a proven track record of building & executing winning search strategies for brands on retail media platforms; is a tinkerer and out-of-the-box thinker who is always looking for innovative ways to help clients find an edge; and is a strong leader who can inspire a team to achieve results they didnt previously think possible.

Candidates must reside within a commutable distance from the Mars United Commerce New York Chicago Detroit or Bentonville location.

PRIMARY RESPONSIBILITIES:

• Manage clients paid search investments across key retail media platforms (e.g. Amazon Advertising Walmart Connect and Instacart) including considerations for campaign setup/architecture KPI & benchmark setting item prioritization budget allocation (always-on and seasonal) keyword research & selection bidding guardrails day-parting pacing & optimization parameters and measurement & reporting
• Collaborate with cross-functional peers to translate high-level strategy into detailed actionable brand- and retailer-specific search plans; and to determine the best way to integrate paid search within the broader omni-channel marketing mix
• Lead the current team of hands-to-keyboard retail search buyers; provide inspiration guidance and mentorship to help them achieve optimal campaign results for our clients; and develop & nurture the existing talent and build out the team as needed to keep pace with the rapid change of pace in the industry
• Work with our Analytics & Data Science team to set thoughtful KPIs & benchmarks deliver best-in-class reporting and drive automation throughout the measurement & optimization process
• Maintain existing relationships with key retail media networks search platforms (e.g. CitrusAd and Criteo) and third-party software and data platforms
• Stay current on the latest news developments and trends in the industry and regularly share updates education key learnings best practices and case studies with clients and internal stakeholders
• Initiate test & learns to try out new hypotheses ideas approaches and/or partner capabilities that could unlock significant performance improvements for our clients

SKILLSETS REQUIRED:

• Extensive experience building & executing winning search strategies for brands on retail media platforms while workingat an agency retailer media network aggregator brand/manufacturer or other relevant company
• Deep expertise in the fundamentals of paid search strategy planning campaign management measurement and optimization
• Strong familiarity and existing relationships with retail media networks and third-party search platforms like Amazon Advertising Walmart Connect Instacart CitrusAd and Criteo
• Firsthand hands-to-keyboard buying experience on native or third-party platforms is preferred as your team will be seeking guidance expertise and mentorship in this area but not required
• Dynamic empathetic leader with seasoned team management and mentoring skills
• Ambitious self-starter who takes ownership of and great pride in his/her work
• Creative and strategic thinker who gets excited about taking on and solving complex challenges
• Curious and dissatisfied with the status quo always thinking of ways to improve and grow
• Collaborative team player and great listener but unafraid to challenge peers or clients when necessary in order to achieve the best results for the project
• Confident presenter and clear persuasive communicator (verbal and written) of complicated information
• Doer (v. a talker) with a roll up your sleeves and figure it out mentality
• Adept at analyzing results synthesizing data drawing out insights & implications and developing insightful & actionable recommendations; experience using tools & platforms such as Pacvue Analytic Index Power BI and Tableau is preferred

The Power of One starts with our people! To do powerful things we offer powerful resources.

Our best-in-class wellness and benefits offerings include:
Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation Annual Sick Days Volunteer Days Holiday and Identity days and more
Matching Gifts programs
Flexible working arrangements
Work Your World Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees are reviewed on an annual basis and are governed by the terms of the applicable plan documents.

Mars United Commerce is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race color ethnicity religion creed sex sexual orientation gender gender identity gender expression pregnancy childbirth and related medical conditions national origin ancestry citizenship status age disability medical condition as defined by applicable state law genetic information marital status military service and veteran status or any other characteristic protected by applicable federal state or local laws and ordinances.

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All your information will be kept confidential according to EEO guidelines.