Director, Retail Media and Performance Marketing

Who We Are: From viral TikTok sensations to the shelves of some of the largest retailers Piping Rock is redefining the future of one of the fastest-growing health and wellness companies in the U.S. bringing innovative brands including Natures Truth NeoCell Vitafusion Rainbow Light Natural Vitality Renew Life and more to millions of consumers creative team doesnt just make things look beautiful we build brands consumers discover trust and love across retail ecommerce social media and every touchpoint in youre energized by creating trend-driven work bringing ideas to life at speed and shaping brands that shoppers notice wed love to meet of Role: Own paid social creator and retail media across the portfolio. You set the plan buy against it read the data daily and decide where the next dollar goes. We measure you on incremental growth as well as platform-reported :Paid social: plan and buy Meta TikTok YouTube Pinterest Snap and Reddit brand by media: Walmart Connect Target Roundel Kroger CVS Walgreens Instacart and Sams media: buy creator and UGC content as a paid channel including TikTok : own daily bid budget pacing and creative decisions across brands and : design incrementality and geo tests and report results leadership can act : keep social and creator claims inside FTC endorsement and FDA/DSHEA other duties as :Experience: 7 years buying paid social and retail media in-house or : has owned $10MM in annual working media across multiple : fluent in Meta and TikTok Ads Managers plus at least one retail media : advanced Excel or Sheets and one BI tool; builds and reads a pacing : CPG experience ideally vitamins and supplements OTC food or personal to Have:Retail media software: Pacvue Skai or rooms: Amazon Marketing Cloud or Walmart Media or Commerce: TikTok Shop and live shopping proudly offer: Medical Dental Vision 401K with Company Match Pet insurance and more!We reward the hard work of our team members with fun and exciting company events Summer Picnic Festive Packages Holiday Celebrations and associate referral bonuses!Founded in 2011 Piping Rock Health Products has gone on to win Long Islands Top Workplaces Award 8 years in a row & securing the spot as Top Supplement Manufacturing Company 2024 by Food Business Review! Supported by a group of vitamin visionaries with over 40 years of industry experience and a carefully curated team of talented associates. Piping Rock is a global vitamin and supplement manufacturer with an unwavering commitment to creating quality wellness products. We believe that family always comes first and that the dedication of our associates is the key ingredient to our are drug free workplace regulated by the FDA required to follow Federal Guidelines; therefore in order to start as well as maintain employment you must be able to successfully clear drug screening processes which include testing for all illegal substances per Federal Rock Health Products INC. is an Equal Opportunity Employer.