Director, Programmatic Revenue

Job Location:

PRIMARY PURPOSE

The Director of Programmatic Revenue & Demand Development is responsible for owning and scaling the programmatic buyer funnel with a focus on driving awareness education and adoption among agencies and advertisers not currently buying direct. This role will be accountable for increasing demand into the companys SSP by improving network discoverability buyer accessibility and overall ease of transaction. The role will lead pricing and inventory packaging strategy across PMP and Open Exchange channels actively managing dynamic CPMs monitoring performance and optimizing floor pricing at the screen level to maximize yield. Success will be measured by sustained growth in programmatic revenue with an expectation of delivering 2030% yearoveryear increases through disciplined execution and ongoing optimization.

PRINCIPAL RESPONSIBILITIES

• Demand Strategy & Partnerships

  • Build relationships with programmatic buyers (agency trading desks DSP teams brand trading groups)

  • Create go-to-market campaigns targeting agencies/brands that arent currently buying direct

  • Partner with SSPs on co-marketing buyer enablement case studies

• Pricing & Inventory Management

  • Work with your ad ops team to determine what inventory flows programmatically (reserve-based priority standard)

  • Set floor prices and price schedules that maximize revenue without undercutting direct

  • Run elasticity tests and pricing optimization

• Buyer Experience & Enablement

  • Create self-service tools documentation and support for programmatic buyers

  • Build audience/location-based packages that appeal to programmatic buyers

  • Track and close gaps in buyer experience (Is creative optimization fast Are reports clear Is support responsive)

• Analytics & Revenue Optimization

  • Monitor fill rates CPMs buyer diversity by SSP

  • Identify which inventory/dayparts/audiences are under monetized

  • Report on programmatic revenue growth and ROI

MINIMUM QUALIFICATIONS

• 5 years in programmatic (agency trading desk DSP or SSP demand development role)

• Understands buyer behavior and incentives

• Experience growing programmatic revenue above market growth rates with premium inventory

• Exceptional analytical skills (pricing forecasting deal modeling)

• Strong at stakeholder management (balancing sales ops and buyers)