Director, Programmatic

Agency:

Omd

Job Function:

Media

Job Subfunction:

Performance Media

Job Description:

We are OMD Cannes Lions 2024 Media Network of the Year RECMAs Best-Performing Media Network Globally and COMvergences #1 Global Agency Network. As the worlds largest media network with more than 12000 people working in over 100 countries we excel at making better decisions faster. By combining innovation creativity empathy and evidence we help clients move faster reach further and take smarter risks in a world full of opportunities

We pride ourselves on being a people-obsessed outcomes-focused business that applies evidence and data-based solutions married with the practice of empathy to drive performance and growth. When working with our clients we put ourselves in the shoes of the consumer in order to see the world through their eyes. We focus on finding greater empathy with the consumer so as to uncover insights and opportunities that deliver more valued and valuable connections.

What You Can Expect

Our success is underwritten by our core principles:

Dynamic diversity of perspective skillset and background as well as the mix of ages genders ethnicities skillsets & backgrounds.

Radical a diverse group of people through instinctive structures skills and mindsets.

Rapid prototyping. Fostering a mindset of curiosity in which our people are always building testing evolving and retesting hypotheses.

All of which is underpinned by a commitment to total transparency.

Qualifications

8 experience in digital with heavy programmatic and direct media skills equal parts technically savvy and strategic

Deep Technical expertise on all things data and digital.

Provides omni-channel perspective and know-how. While a core deep digital expertise is critical be able to apply across channels to off/online mediums

Comes from a place of core/native Digital and data centricity.

Strong technical knowhow/implementation as well as high level strategy and creative tactics as well as vertical/horizontal (across mediums marketing etc.)

Passionate about changes in the marketplace and eager to share updates regularly to inform clients and be a go-to resource on all things media

Highly responsive to crucial demands/requests

Confident in building strong relationship with key clients as the thought leader in the programmatic space

Responsibilities

Lead Programmatic strategy for agency partners developing recommendations learning agendas and strategic testing across the programmatic ecosystem.

Partner with Omnicom Center of Excellence to develop and improve ways of working and points-of-view on channel innovation.

Drive Programmatic thought leadership within the holistic process in partnership with agency activation team.

Focus on programmatic innovation and be a champion for the program. Support agency partners and activation team in building strong holistic campaigns that lean into channel best practices and drives innovation.

Develop programmatic activation strategy across channels and buy types to deliver on agency partner goals.

Review of new solutions and partners as applicable.

Lead and develop Playbook Roadmap Learning Agenda and Engagement Modelfor the Programmatic channel.

Supports programmatic adoption across the agency.

Updates SME on new developments across advertiser operating models.

Help toidentifyand lead/pilot innovative opportunities ( TV cross-channel planning etc.).

Co-Lead quarterly partner Programmatic performance reviews & education sessions

Responsible for growing the programmatic knowledge and skill set across OMD.

Works infacilitatingtraining and knowledgeshareacross IM & agency with SMEcounterpart.

#LI-SO1 #OMD $160000-$165000

Omnicoms policy requires employees to work in the office for a minimum of three days a week unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time and many of our agencies as well as Omnicoms corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed and were focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join uswe look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

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