Director, Product Marketing Pricing

DIRECTV is seeking a Director Product Marketing Pricing to lead pricing strategy planning and execution across the residential video portfolio. This newly created role will serve as the primary owner of DIRECTVs pricing architecture and one of the companys largest and most sensitive revenue levers.

The Director will lead a team of three pricing professionals and oversee annual price increases acquisition and rack-rate pricing customer promotional roll-offs new package pricing ancillary fees and other changes that affect the customers bill. The role will also establish consistent business-case standards and pricing governance to ensure decisions appropriately balance revenue margin acquisition churn and long-term customer value.

This leader will work closely with the Packaging Offers and Lifecycle teams as well as Finance Product Marketing Content Technology Care Sales Legal and Customer Communications. The Director will operate with significant autonomy translating enterprise objectives into a 612-month pricing roadmap and leading complex initiatives from strategic evaluation through implementation and performance measurement.

Heres what youll do:

Annual and In-Year Price Management (30%)

• Lead the strategy modeling recommendation and execution of DIRECTVs annual base price increase and acquisition price increase.
• Develop recommendations for timing magnitude sequencing and customer allocation of price changes.
• Direct in-year pricing actions across the portfolio including changes to SVODs premium services sports products hardware regional sports fees broadcast-related charges administrative fees and other bill components.
• Maintain an integrated roadmap of planned customer bill changes to identify overlapping events cumulative customer impacts operational dependencies and churn risks.
• Coordinate execution across Finance Technology Billing Product Marketing Care Sales Legal and Customer Communications.
• Identify and manage pricing impacts associated with customer migrations price guarantees reconnect and winback programs legacy billing platforms and other operational dependencies.
• Track pricing realization against the approved business case and recommend corrective actions when results differ from plan.

Pricing Architecture and New Package Pricing (20%)

• Own the structural integrity of the pricing ladder across Signature packages Genre Packs add-ons premium services hardware and other portfolio components in coordination with offers team.
• Evaluate and recommend pricing for new packages products features and services.
• Partner with the Packaging team to determine how proposed content or product changes affect package economics price points step-up relationships and customer value.
• Maintain clear relationships between acquisition prices promotional prices roll-off amounts and ongoing rack rates.
• Assess pricing opportunities and other approaches that better align customer pricing with underlying content costs and market conditions.
• Monitor competitive pricing promotional constructs package composition and perceived value across traditional pay-TV providers virtual MVPDs and direct-to-consumer streaming services.

Pricing Construct and Roll-off Management (20%)

• Continuously evaluate which pricing construct best serves the business including everyday pricing versus roll-off models.
• Analyze elasticity roll-off behavior and margin impact to inform construct recommendations.
• Treat construct evaluation as an ongoing strategic function rather than a periodic review.

Enterprise Revenue Levers and Business Cases (20%)

• Build and oversee financial models and business cases for major pricing packaging fee discount and revenue initiatives.
• Establish consistent assumptions methodologies and decision criteria for evaluating revenue margin churn acquisition migration and customer lifetime value.
• Develop scenarios and sensitivities that make key assumptions risks and tradeoffs clear to executive decision-makers.
• Evaluate pricing for regional sports broadcast programming hardware premiums SVODs bolt-ons and other significant revenue or cost-recovery levers.
• Quantify the direct and downstream effects of pricing decisions on gross additions ACPU retention package mix migration and long-term profitability.
• Partner with Finance to ensure business cases align with forecasts budgets content economics and enterprise financial objectives.
• Conduct post-launch measurement to compare actual performance with the approved business case and incorporate learnings into future decisions.
• Oversee the development of pricing analytics tools and capabilities required to support faster and more rigorous decision-making.

Pricing Governance and Cross-Functional Partnership (10%)

• Establish clear pricing governance approval processes decision rights and documentation standards.
• Serve as the central point of coordination for proposed changes affecting the customers recurring or one-time bill.
• Partner with the Offers team to ensure acquisition retention winback proactive and tactical offers fit within the overall pricing architecture and approved economic guardrails.
• Partner with the Packaging team to ensure package design content decisions and price points work together to create a logical and competitive customer value proposition.
• Bring forward fact-based recommendations that clearly articulate financial opportunity customer impact execution requirements and key risks.
• Present pricing strategies and recommendations to senior and executive leadership.

Team Leadership

• Lead coach and develop a team of pricing analysts and specialists.
• Establish clear roles priorities performance expectations and development plans for the team.
• Create a high standard for analytical accuracy financial discipline executive-ready communication and executional follow-through.
• Ensure the team develops a detailed understanding of customer behavior competitive dynamics billing platforms product economics and operational dependencies.
• Build strong partnerships across functions while maintaining clear accountability for pricing recommendations and outcomes.
• Foster a culture of curiosity constructive challenge ownership and continuous improvement.

What youll need to be successful:

• Extensive experience in pricing strategy revenue management product strategy or a related discipline preferably within subscription telecommunications media entertainment or another recurring-revenue business.
• Demonstrated experience leading large-scale price changes from initial strategy and financial modeling through implementation and performance measurement.
• Strong understanding of subscription pricing constructs including introductory pricing rack rates promotional guarantees roll-offs fees discounts and everyday pricing.
• Experience evaluating new product or package pricing and managing pricing relationships across a multi-product portfolio.
• Advanced financial modeling and business-case development skills with a strong understanding of revenue margin churn acquisition customer lifetime value and P&L impact.
• Ability to translate complex analyses into clear recommendations decisions and executive-level presentations.
• Demonstrated ability to identify execution risks and coordinate complex initiatives across Finance Product Marketing Technology Billing Sales Care Legal and Communications.
• Strong understanding of pricing analytics competitive intelligence customer segmentation elasticity and post-launch performance measurement.
• Experience establishing governance processes analytical standards and decision frameworks.
• Proven people-leadership experience including developing high-performing analytical teams.
• Excellent judgment and attention to detail particularly when decisions can materially affect customer bills revenue churn or brand perception.
• Ability to operate effectively in ambiguity independently establish priorities and execute a multi-month strategic roadmap with limited oversight.
• Bachelors degree in business economics finance marketing analytics or a related field; an advanced degree is a plus.

May require a background check due to job duties requiring routine access to DIRECTV and DIRECTV customers proprietary data. Qualified applicants with arrest and conviction will be considered for employment in accordance with local ordinances and state law.

This role requires but is not limited to less than 5% travel (approximately twice/year to Los Angeles CA).

This is a remote position that can be located anywhere in the United States with the exception of Alaska. #LI-Remote

A career with us comes with big rewards:

DIRECTVs compensation structure is designed to be market-competitive and fully supports efforts to attract and retain employees. It is the companys policy to offer pay that is competitive with other employers in the local market. Our salary ranges are determined by role level and location.

The Base Salary range displayed below reflects the minimum and maximum target salary for each of DIRECTVs 4 (four) US Labor Market Zones. Within the range individual pay is determined by work location and additional factors including job-related skills experience and relevant education or training.

DIRECTV WAGE ZONES: $134363 - $244036

Low (N1): $134363 - $201595

Mid (N2): $141435 - $212205

High (N3): $155579 - $233426

Top (N4): $162650 - $244036

Click HERE to review information on some of the largest Designated Market Areas (DMAs). Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the salary ranges reflect base salary only and do not include bonus or benefits - when you consider all of these together it represents a pretty impressive total compensation package.

Apply today!