Director, Performance Marketing & Digital Experience

Director Performance Marketing & Digital Experience

Company: AudioNova
Location: Aurora Illinois (Hybrid)

Compensation: $163000 - $200000

Role Overview

AudioNova is seeking an experienced data-driven Director of Performance Marketing & Digital Experience to lead our digital acquisition strategy across North America. This leader will own the performance of our digital acquisition enginedriving patient acquisition appointment generation website conversion and marketing efficiency through best-in-class performance marketing and digital experiences.

This role is accountable for the strategy and execution of paid media website performance search conversion optimization attribution and digital measurement. Working closely with Commercial Analytics CRM Brand Customer Experience Operations and external agency partners this leader will continuously optimize the funnel to maximize business growth.

The ideal candidate combines deep expertise in performance marketing with strong commercial acumen a passion for experimentation and a track record of building high-performing teams and agency partnerships.

Key Responsibilities

Performance Marketing Strategy

• Develop and execute AudioNovas acquisition strategy to drive new patient growth and revenue.
• Own performance across paid media channels including search social display video and emerging digital platforms.
• Manage significant media investments continuously optimizing channel mix audience strategy and budget allocation to maximize business outcomes.
• Establish annual digital growth plans quarterly priorities and performance targets aligned with commercial objectives.
• Identify new opportunities to improve acquisition efficiency scale demand generation and accelerate growth.

Media Performance & Agency Leadership

• Lead external media agency relationships establishing clear accountability for performance innovation testing and continuous improvement.
• Drive rigorous media planning campaign optimization creative testing and audience development.
• Evaluate new platforms technologies and media opportunities that improve marketing effectiveness.
• Ensure media investments are grounded in performance data incrementality and measurable business impact.

Website & Digital Experience

• Own website performance and digital customer experience across all patient-facing digital properties.
• Lead conversion rate optimization initiatives that improve appointment booking lead generation and patient engagement.
• Partner with UX Content Product and Technology teams to improve customer journeys and reduce friction throughout the digital experience.
• Establish an ongoing experimentation roadmap including A/B testing personalization landing page optimization and user experience improvements.

Search & Organic Growth

• Lead SEO strategy to increase search visibility organic traffic and high-intent patient acquisition.
• Partner with Brand and Content teams to develop educational patient-focused content that supports both acquisition and long-term growth.
• Continuously improve local search performance and digital discoverability across markets.

Digital Measurement & Optimization

• Own digital performance measurement and reporting across acquisition channels.
• Lead implementation and optimization of attribution capabilities including offline conversion tracking and measurement improvements.
• Partner closely with the Analytics team to translate performance insights into actionable optimization strategies.
• Develop executive dashboards and performance reviews that clearly communicate business results opportunities and recommendations.

Cross-Functional Leadership

• Partner with Commercial Regional Marketing CRM Analytics Customer Experience Operations and Technology teams to improve overall marketing effectiveness.
• Support broader commercial initiatives by ensuring digital investments align with clinic capacity operational readiness and business priorities.
• Influence enterprise digital strategy through strong collaboration data-driven recommendations and thought leadership.

Qualifications

Required

• Bachelors degree in Marketing Business Analytics or a related field.
• 10 years of progressive experience leading performance marketing digital acquisition or digital growth functions.
• Proven success managing large digital media budgets with responsibility for customer acquisition marketing efficiency and business growth.
• Deep expertise in paid media website optimization SEO conversion rate optimization attribution and digital analytics.
• Experience leading external agencies and cross-functional teams.
• Strong commercial mindset with the ability to translate data into strategic business decisions.
• Demonstrated success building and developing high-performing teams.
• Excellent communication executive presentation and stakeholder management skills.

Preferred

• Experience within healthcare retail healthcare consumer health medical devices or other multi-location service businesses.
• Experience working across large regional or national organizations.
• Familiarity with Google Analytics 4 Google Ads Meta Ads Manager Google Tag Manager Looker Adobe Salesforce or similar platforms.
• Experience implementing offline conversion tracking experimentation programs and advanced attribution capabilities.

Success Metrics

• Growth in digitally generated completed evaluations and appointments
• Marketing efficiency (CAC ROAS and cost per completed evaluation)
• Website conversion rate and digital appointment booking performance
• Paid media performance against business objectives
• Growth in qualified organic traffic and search visibility
• Successful implementation and adoption of attribution and offline conversion measurement
• Continuous improvement through testing experimentation and optimization
• Team engagement capability development and agency performance

Why This Role Matters

At AudioNova digital marketing is more than generating leadsit is how patients discover us engage with us and begin their hearing care journey.

As Senior Director of Performance Marketing & Digital Experience you will lead one of the companys most important growth capabilities. You will shape how we invest in digital marketing improve the patient experience strengthen our measurement capabilities and build a scalable digital acquisition engine that supports sustainable business growth across North America.