Director, Partner Marketing

Acumatica is seeking a Director of Partner Marketing to lead our Partner Marketing team in Bellevue WA. This is a full-time role.

What We Do

Our Partner Marketing team supports an ecosystem of 600 VARs ISVs and Alliance partners by building and developing programs platforms and tools aimed at enabling our partners to successfully market Acumatica.

What Youll Do

As Director of Partner Marketing you will drive strategy and oversee the execution of marketing programs and campaigns for our fast-growing ecosystem of value-added resellers (VARs) ISVs and Alliance this role you will manage a team of two experienced partner marketing professionals. You will combine outstanding leadership skills with deep expertise in the partner ecosystem and a clear understanding of Acumaticas business objectives to lead all partner marketing initiatives.

This role requires superior people management skills an innovative mindset a strong work ethic and a proven record of working with executive teams of top Tier 1 VARs (CEOs CMOs). You will lead coach and manage a team of two full-time employees along with contractors and marketing agencies while closely collaborating with Acumaticas leaders and executives including the SVP of Sales and SVP of Partner Strategy and Programs. A successful candidate will be proactive results-oriented innovative and comfortable working in a dynamic environment. Excellent understanding and experience with partner marketing technologies including new AI-powered tools is essential.

Responsibilities

• Build and drive Acumaticas partner marketing strategy including tailored approaches for VARs ISVs and Alliance partners.
• Lead and manage a high-performing partner marketing team consisting of full-time employees contractors and agencies.
• Build scale and optimize partner marketing programs leveraging Acumaticas Marketing Automation Platform Social Syndication Platform and other tools.
• Guide and coach the team in creating and delivering communications and plans to drive awareness and adoption of Acumatica Partner Marketing Programs.
• Host and lead calls with top executives of Tier 1 partners provide expert advice and feedback on partners marketing performance and attend Tier 1 partner QBRs as part of Acumaticas leadership team.
• Oversee Acumaticas Alliance Partner Marketing lead calls with Alliance Partner executives when needed and play a key role in removing barriers both within and outside Acumatica.
• Collaborate closely with Acumaticas marketing leadersincluding the VP of Integrated Marketing VP of Product Marketing VP of Communications and othersto ensure alignment and collaboration.
• Educate and inform partner sales and partner enablement teams on Partner Marketing Programs and Platforms.
• Drive innovation in partner marketing enablement tools and programs including implementing AI technologies in partner marketing processes and the tech stack.
• Take responsibility and accountability for program performance regularly updating the executive team on results.
• Innovate and expand our marketing technology portfolio to ensure modern best-in-class execution and efficiency for partner marketing capabilities.
• Manage the partner marketing budget including Joint Marketing Funds Partner Programs marketing retainers and software fees.

Qualifications :

• 10 years of relevant work experience in B2B partner marketing and demand generation in high-technology channel-driven companies.
• 7 years of partner marketing experience.
• 7 years of experience managing and building integrated marketing campaigns.
• Strong record of success in building and scaling global partner programs.
• Excellent program management and organizational skills.
• Superior communication skills including public speaking experience; comfortable with executive audiences and able to influence key decision-makers.
• Strong analytical skills; experience collecting and interpreting data from multiple sources to make solid business recommendations. Advanced proficiency in Excel Tableau and HubSpot.
• Solid understanding of marketing techniques and ability to apply them to partner needs. Ability to generate fresh ideas for partner-led marketing programs and develop new approaches.
• Ability and willingness to implement new tools and technologies.
• Strong combination of strategic expertise with a hands-on results-oriented and agile approach.

Additional Information :

Acumatica is an Affirmative Action and Equal Opportunity Employer/Veterans/Disabled. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin or protected veteran status and will not be discriminated against on the basis of disability.
If you have a disability and you believe you need a reasonable accommodation in order to search for a job opening or to submit an online application please e-mail . This email is created exclusively to assist disabled job seekers whose disability prevents them from being able to apply online. Only emails sent for this purpose will be returned. Emails sent for other purposes such as following up on an application or technical issues not related to a disability will not receive a response. 

For this role the salary range is $00 annually. This range represents the low and high end of the salary range for this job and may vary based on location. The actual salary offer will carefully consider a wide range of factors including skills qualifications experience and other relevant elements.

At Acumatica certain roles are eligible for additional rewards including annual bonus and stock. These awards are allocated based on individual addition certain roles also have the opportunity to earn sales incentives based on revenue or utilization depending on the terms of the plan and the employees role.

Benefits/perks listed here may vary depending on the nature of your employment with Acumatica and the country where you -based employees gain access to healthcare benefits (medical dental and vision insurance for you and your dependents) employer paid Short-Term/Long-Term Disability and Basic life coverage 401(k) plan with company match Flexible time off sick and safe leave among others.

Remote Work :

No

Employment Type :

Full-time