Director, Paid Social Media
Job Location:
Boston, MA - USA
Monthly Salary:
Posted:
Application Deadline:
Vacancies:
Job Summary
Job Description:
- Lead Chewys full-funnel paid social strategy across Meta TikTok YouTube Reddit Pinterest and emerging platforms defining the role of each channel across awareness consideration acquisition retention and demand creation.
- Own paid social investment strategy budget allocation scaling criteria efficiency guardrails and test-and-learn priorities across a significant scaled media portfolio.
- Build and improve the paid social operating model across campaign architecture audience strategy bidding creative testing signal quality reporting and optimization.
- Partner with Brand Media Comms Creative Influencer and agency teams to develop a high-velocity platform-native creative testing engine across hooks formats creators offers products categories and customer segments.
- Drive high-quality demand to Chewy by improving the volume quality and purchase intent of sessions generated through paid social.
- Partner with Marketing Science Finance Martech and Product to evolve measurement across platform attribution incrementality lift studies MMM signal quality and downstream business contribution.
- Translate platform and media performance into executive-ready narratives that connect reach views engagement clicks and site/app behavior to business outcomes such as branded demand gross adds CAC revenue LTV and contribution profit.
- Lead coach and develop a high-performing team of digital marketing managers platform channel leads and agency partners.
- 12 years of experience in paid social performance marketing growth marketing or digital media with progressive ownership of large-scale paid media programs.
- 5 years of people leadership experience including hiring coaching performance management and developing strong operators into strategic business leaders.
- Deep fluency in paid social and video platforms with the ability to guide channel strategy challenge platform recommendations and coach teams on platform-specific best practices.
- A track record of scaling full-funnel paid social programs that drive measurable outcomes across awareness consideration acquisition retention customer quality and long-term value.
- Hands-on depth in the core mechanics of paid social including campaign architecture audience strategy bidding optimization creative testing signal quality event tracking automation and performance reporting.
- Demonstrated ability to improve performance through platform-native creative rapid experimentation audience insights and disciplined learning agendas.
- Experience managing significant media budgets and making investment recommendations tied to revenue CAC ROAS LTV contribution profit incrementality and enterprise priorities.
- Experience with AI-enabled creative analytics automated variation testing modular creative systems or rapid content experimentation at scale.
- Comfort making decisions in imperfect attribution environments using a mix of platform data incrementality testing brand or conversion lift MMM and downstream business signals.
- Ecommerce retail marketplace subscription or high-velocity consumer growth experience with an understanding of category strategy merchandising priorities customer lifecycle and margin-aware growth.
- Executive communication skills with the ability to simplify complexity debate tradeoffs influence senior stakeholders and turn data into clear strategic recommendations.
- Experience scaling paid social within a large retail ecommerce marketplace subscription or consumer brand environment.
- Experience with signal strategy including pixel/CAPI event quality privacy-safe measurement audience signals and automated bidding governance.
- Experience with creator-led paid media Spark Ads whitelisting/allowlisting affiliate creator amplification or influencer-to-paid social workflows.
- Passion for pets culture-first creative and building paid social programs that earn attention create demand and drive measurable business impact.
- A place where you can be your authentic self and grow your career. Our pet parents and partners are from everywhere different places and different walks of life. It is what makes them unique. Likewise Chewtopians are encouraged to bring their perspectives to deliver on our mission.
- Work in a culture that cares with managers who value you and your career journey. Be empowered to think big deliver results and become your best.
- Opportunities to build meaningful connections with a diverse group of Chewtopians through Team Member Resource Groups and inclusive company events programs and activities.
- Comprehensive medical dental and vision benefits in addition to wellness programs and resources that enable you to be your best self in and outside of work.
The specific salary offered to a candidate may be influenced by a variety of factors including but not limited to the candidates relevant experience education and work addition this position is eligible for 401k and a new hire and annual equity grant. C08 positions may also be eligible for annual bonus.
We offer different types of insurance and benefits such as medical/Rx vision dental life disability hospital indemnity critical illness and accident. We offer parental leave family services benefits backup dependent care flexible spending accounts telemedicine pet adoption reimbursement employee assistance program and many discounts including 10% off pet insurance and 20% off at .
Exempt salary team members have unlimited PTO subject to manager approval. Team members will receive six paid holidays per year. Team members may be eligible for paid sick and family leave in compliance with applicable state and local regulations.
Chewy is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color ancestry national origin gender citizenship marital status religion age disability gender identity results of genetic testing veteran status as well as any other legally-protected characteristic. If you have a disability under the Americans with Disabilities Act or similar law and you need an accommodation during the application process or to perform these job requirements or if you need a religious accommodation please contact .
To access Chewys California CPRA Job Applicant Privacy Policy please click here.
Required Experience:
Director
About Company
Shop Chewy for the best pet supplies ranging from pet food, toys and treats to litter, aquariums, and pet supplements plus so much more! If you have a pet-or soon will-you've come to the right place. Shop for all of your pet needs at Chewy's online pet store. FREE shipping on orders $ ... View more
