Director, Paid Search
Job Location:
Atlanta, GA - USA
Yearly Salary:
Posted:
Application Deadline:
Vacancies:
Job Summary
Hi thereat Razorfish were leaders in whats next. Since the dawn of the internet weve helped brands move first through every era of transformation defining what digital means for business and now leading brands into the age of AI. Everyone has a prediction. Razorfish has a track record.
Named a Most Innovative Agency three years running () by Campaign US our work reflects a proven ability not just to anticipate whats coming but to help our clients actively shape the future. No matter the trend or cultural moment delivering real business impact wouldnt be possible without our people. We bring together curious driven and diverse thinkers who challenge convention push boundaries and hold a high bar for creative excellence.
If youre motivated to work alongside top performers push the boundaries of whats possible and help define where technology business and marketing are headed nextthis is the place to do it.
Join us at .
As the Director of Search Marketing at Razorfish you will spearhead the development of innovative search strategies that align with client goals and elevate our agencys stature as an inspiring leader in digital marketing. This position emphasizes overseeing all search operations encouraging collaboration across teams and fully embracing new technologies including AI to optimize campaign performance. You will develop strategic frameworks deliver insightful analytics and guide the search team to achieve excellence while ensuring that standard methodologies are integrated across all initiatives.
Strategic Oversight: Lead comprehensive search strategies that align with clientobjectives integrating efforts across various digital marketing servicesas well asAI and emerging technologies to drive superior business performance.
Performance Management: Monitor and analyze campaign performance provide strategic insights and recommendations to enhance return on investment and effectiveness.
Quality Assurance: Ensure compliance with risk management and quality assurance protocols using RACI documentation tomaintaincampaign integrity.
Innovation Leadership: Foster a culture of experimentation and innovation encouraging teams to develop Next Practice standards in search marketing.
Strategy Development: Guide the creation of strategic plans and testing frameworks that reflect the industrys standards and drive client success.
Trend Analysis: Stay abreast of digital marketing trends and developments contributing valuable thought leadership through articles and actionable insights.
Client Relationship Development: Cultivate strong relationships with key clients providing tailored solutions that drive business growth and satisfaction.
Cross-Functional Collaboration: Collaborate with media creative and analytics teams to ensure cohesive and integrated strategies across all marketing channels.
Business Development:Identifygrowth opportunities within existing accounts collaborating with senior leadership to craft strategic proposals for expansion.
Team Development: Manage and mentor a team of 5-10 Search Supervisors and Managers providing guidance and support for their professional growth.
High-Performing Culture: Create a collaborative and high-energy environment that emphasizes accountability and excellence in client service.
Training Facilitation: Lead internal training initiatives to enhance the teams search andoverall digitalmarketing capabilities and promote continuous learning.
Agency Leadership Contribution: Activelyparticipatein management training and cross-departmental initiatives to alignobjectivesand enhance overall service offerings.
7 years of experience in Search Engine Marketing (SEM)with a proventrack recordof successful strategy execution and results.
3 years of supervisory experiencedemonstratingeffective team management mentorship and leadership.
Advanced hands-on knowledge of Search Ads 360 (SA360) Google Ads Google Shopping and Performance Max including campaign architecture bidding budget management optimization troubleshooting and measurement.
Connect paid search strategy to the full retail customer journey by incorporating ecommerce demand merchandising priorities promotions seasonality product availability Local Inventory Ads regional or store-level goals and online-to-offline measurement where applicable.
Experience supporting a home improvement home furnishings building materials or another high-consideration retail client with a large SKU assortment is a plus.
Strong client-service orientation with the ability to build strategic relationships and effectively translate client needs into actionable solutions.
Exceptional communication skillsfor articulating complex concepts and strategiestoboth executives and internal teams.
Comprehensive understanding of digital marketing strategies including organic search display app and social media and how they harmonize with search marketing efforts.
Proficiencyin advanced analytics toolsPythonAI technologies and Microsoft Office Suite particularly Excel.
Knowledge of online campaign measurement methodologies with the ability to recommend standards for continual performance improvement.
Innovative mindsetwith a focus onleveragingemerging technologies to enhance overall performance and operational efficiency.
Strategic thinkercapable of developing comprehensive plans that align with clientobjectivesand adapt to changing market trends.
Demonstrated experience in business development contributing to agency growth and expanding service offerings.
Commitment to fostering a culture of learningthrough training and knowledge-sharing initiatives that enhance team performance.
Education
BA/BS or equivalent experience required; advanced degrees or certifications in digital marketing are a plus.
The Power of One starts with our people! To do powerful things we offer powerful resources.
Our best-in-class wellness and benefits offerings include:
Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation Annual Sick Days Volunteer Days Holiday and Identity days and more
Matching Gifts programs
Flexible working arrangements
Work Your World Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances
The benefits offerings listed are available to eligible U.S. Based employees are reviewed on an annual basis and are governed by the terms of the applicable plan documents.
Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race color ethnicity religion creed sex sexual orientation gender gender identity gender expression pregnancy childbirth and related medical conditions national origin ancestry citizenship status age disability medical condition as defined by applicable state law genetic information marital status military service and veteran status or any other characteristic protected by applicable federal state or local laws and ordinances.
If you require accommodation or assistance with the application or onboarding process specifically please contact
All your information will be kept confidential according to EEO guidelines.
Required Experience:
Director
About Company
Publicis Media is one of the four solutions hubs of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40], alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare. Led by Steve King, CEO, Publicis Media is powered by its five global brands, Starcom, Zenith, Spark ... View more
