Director, Paid Media, Hybrid

Media Investment & Business Performance

Own strategy and stewardship of$6080M in annual media investmentestablishingallocation across channelscustomersand business priorities to drive store and eCommerce sales ROAS and incremental ROAS.

Lead annual seasonal and in-quarter forecasting budget management and pacing dynamically shifting investment based on performance business trends retailprioritiesand incremental opportunity.

Partner with Finance and Analytics to connect media investment to business outcomes throughMMM LTC incrementality and attribution translating measurement into clear investment decisions.

Retail & Cross-Channel Orchestration

Develop integrated media strategies aligned to the retail calendar and business cycle including key events promotions category priorities storeneedsand eCommerce growth opportunities.

Orchestrate investment across Search Shopping Social Affiliate Programmatic and emerging channels understanding the distinct role each plays across awareness considerationtrafficand conversion.

Balance short-term business needs with longer-term growth ensuring media can flex quickly to support changing sales trends inventoryopportunitiesand enterprise priorities.

Customer Data & Personalization

Lead the use offirst-party customer data third-party data and platform signalsto advance audience strategy personalizationacquisitionand customer growth.

Develop strategies that differentiate investment messagingproductsand experiences based on customer cohorts lifecyclebehaviorand businessopportunity.

Build a deep partnership with Owned Media to orchestrate Paid and Owned customer experiencesoptimizingcontact strategy audienceactivationand the role of each channel across the customer journey.

Transformation & Capability Expansion

Lead the continued transformation of Belks paid media capabilitiesidentifyingopportunities to modernize channels technology measurement operatingmodelsand ways of working.

Establisha rigorous test-and-learn agenda thatidentifiesnew sources of incremental growth and creates clear pathways from pilot to scaled investment.

Build business cases for new channels capabilities and investments while ensuring the organization evolves with changing customer behaviorsplatformsand media economics.

Agency Team & Cross-Functional Leadership

Lead media agencies and strategic platform partners with clear accountability for investment strategy forecasting optimizationinnovationand measurable business performance.

Develop a high-performing internal media team with strong channelexpertise analytical capability and understanding of how media connects to broader business performance.

Partner deeply across Owned Media Marketing Planning eCommerce Merchandising Creative Analytics and Finance to ensure media strategy is integrated into enterprise priorities and go-to-market planning.

Pay Range

$131000-$175000

Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to achievements skills experience or work location. The range listed is just one component of the compensation package offered to candidates.

#LI-SE1

#IND3