Director, Owned Media to Director, Owned Media and Personalization (Hybrid)

Lead Belks owned media ecosystem including Website Email SMS Push Notifications Homepage Personalization Customer Journey Orchestration and Lifecycle Marketing. Drive customer engagement retention revenue and customer lifetime value through a coordinated strategy that balances mass communications segmentation and 1:1 personalization while ensuring alignment across Marketing Loyalty Merchandising Analytics and Technology teams. The role should serve as the business owner for the owned customer ecosystem responsible for orchestrating customer communications personalization subscriber growth and health and the supporting technology roadmap across all owned channels.

Channel Performance & Business Growth

• Own revenue traffic engagement and growth goals across Email SMS Push Homepage Personalization and future owned channels
• Set annual/quarterly growth plans and cross-channel KPIs tied to sales conversion retention and CLV
• Optimize channel mix frequency and personalization for incremental sales and profitability

Test Learn & Optimization Culture

• Build a test-and-learn culture with clear measurement across owned channels
• Prioritize testing roadmaps for conversion engagement retention and personalization
• Partner with Analytics to turn incrementality insights into investment

Subscriber Growth & Channel Health

• Own subscriber acquisition engagement retention and channel health (Email/SMS/Push)
• Build KPI frameworks for growth deliverability opt-outs and customer value
• Define contact strategy balancing mass segmented triggered and 1:1 messaging

Personalization & Lifecycle Performance

• Own personalization roadmap and trigger-based journeys across web app email SMS push
• Drive performance of onboarding abandonment loyalty retention and win-back programs
• Use customer data and predictive insights to boost relevance conversion and CLV

Vendor Platform & Transformation Leadership

• Lead strategic relationships with CRM/CDP/personalization/martech vendors
• Own business cases implementation and change management for platform migrations
• Partner cross-functionally to align tech investment with growth and efficiency goals
• Travel to vendor meetings as needed
• Requires designated hybrid in-office work schedule

Education / Experience Requirements:
Position Contribution Level :

Advanced

Minimum Education & Experience:

• Bachelors degree or equivalent combination of industry related professional experience and education
• 10 years of applicable experience
• Working experience leading and motivating cross-functional interdisciplinary teams to achieve tactical and strategic goals
• Working experience of technology services operations and support
• Working experience managing project budgets and financials
• Industry experience: Retail or direct to consumer

Preferred Education & Experience:

• Masters degree and/or equivalent years of experience
• Specific work or project experience: Product Management Strategic Roadmap Planning
• Industry experience: Retail eCommerce

Knowledge & Skills

• Strong leadership skills
• Proven experience with customer-centric design
• Track record in gaining collaboration and alignment from diverse teams with strong view points
• Experience in iterative project delivery
• Technical knowledge and ability to translate technical jargon to business stakeholder
• Deep experience leading CRM lifecycle marketing and customer engagement strategies hands on keyboard and agency.
• Experience managing Email SMS Push Notification Website Personalization and Customer Data Platform ecosystems.
• Experience developing personalization roadmaps and customer journey frameworks.
• Experience leading marketing technology implementations and platform migrations.
• Experience balancing promotional loyalty lifecycle and personalized communications within a unified customer contact strategy.
• Experience using customer analytics and AI-driven capabilities to improve customer engagement and business outcomes.

Physical

• Available and able to travel

Supervisor

SVP Integrated Marketing Media & Partner Marketing

Supervises

Team of 6 Manager and Individual Contributor level

Accessibility Guidelines:
is committed to making the on-line application experience easy and accessible to individuals with disabilities. We are constantly making improvements to comply with the spirit of the Americans with Disabilities Act and the Web Content Accessibility Guidelines. If any of the information on the website is not accessible to you due to a disability please contact us via email at Please provide the location of the inaccessible information and the format you wish to have the information presented and we will be happy to send it to you either via your email address or a separate mailing address you provide. If you prefer you may contact one of our friendly Shared Services representatives at 1- and we will be happy to assist you with the application process.

We are an Equal Opportunity Employer:
Belk is an equal-opportunity employer committed to providing a workplace free from harassment or discrimination. All employment decisions are to be made without regard to race color age sex gender identity sexual orientation hair style hair texture religion marital status pregnancy national origin/ancestry citizenship physical/mental disability genetic information military/veteran status or any other basis prohibited by law.

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Pay Range

$00

Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to achievements skills experience or work location. The range listed is just one component of the compensation package offered to candidates.