Director, Owned Marketing Measurement Analytics

The Director Owned Marketing Measurement Analytics is a key leader within Marriotts Enterprise Data Analytics & AI organization responsible for driving the measurement strategy for an omnichannel owned ecosystem (Email SMS Push real- time personalization and onsite merchandising). This role leads analytics initiatives focused on incrementality testing performance insights and ROI analysisenabling strategic data-driven decisions that improve engagement and maximize return on investment.

Working closely with marketing leaders and cross-functional teams the Director defines analytical priorities interprets complex data and translates findings into clear actionable strategic recommendations. By leveraging advanced analytics and Marriotts data assets this position ensures marketing strategies are grounded in robust insights and aligned with enterprise goals. The Director combines strong analytical expertise business acumen and exceptional communication skills to serve as a trusted advisor to senior stakeholders fostering collaboration and innovation to embed analytics into decision-making and elevate Marriotts marketing performance.

Requirements & Qualifications

• Bachelors degree in Business Analytics or related field; advanced degree a plus.

• Minimum 8 years of experience in advanced analytics or related roles with 3 years managing others preferred.

• Ability to translate insights into strategic recommendations for business leaders.

• Strong understanding of omnichannel campaign measurement (Push SMS Email Onsite personalization customer lifecycle journeys)

• Robust understanding of causal inference methodologies (i.e. RCT differences in differences instrumental variables)

• Hands-on knowledge of running incrementality studies (universal control groups geo-based and audience-based hold-outs synthetic controls)

• Strong understanding of full-funnel marketing and media channels (digital TV retail media paid social search) as well as relevant measurement frameworks

• Experience driving marketing measurement innovation

• Ability to build mentor and lead a high-performing team of analysts.

Key Duties & Responsibilities

• Lead end-to-end marketing measurement across all owned marketing channels including personalization real-time trigger-based omnichannel deployments promotional campaigns and onsite merchandising initiatives.

• Translate complex analytical findings into clear compelling narratives and strategic recommendations tailored for senior leadership and executive audiences.

• Design and apply causal inference methodologies (e.g. randomized controlled trials differences in differences synthetic controls instrumental variables) to isolate incremental impact and inform decision-making.

• Define and evolve enterprise grade measurement frameworks KPIs and success metrics in partnership with marketing stakeholders.

• Lead coach and develop a team of high-performing analysts fostering a culture of analytical rigor curiosity and business impact.

• Set clear standards for analytical quality documentation and storytelling.

• Partner with data engineering data science and visualization teams to ensure analytics are supported by reliable well-structured and accessible data assets.

• Evaluate and pilot new measurement technologies tools and methodologies continuously advancing Marriotts marketing measurement capabilities.

• Stay current on industry best practices and emerging trends in marketing measurement experimentation and advanced analytics.