Director Omnichannel Strategy, Walmart

About Us

SharkNinjais a global product design and technology company with a diversified portfolio of 5-star rated lifestyle solutions that positivelyimpactpeoples lives in homes around the world. Powered by two trusted global brands Shark and Ninja the company has a proventrack recordof bringing disruptive innovation to market and developing one consumer product after another has allowedSharkNinjato enter multiple product categories driving significant growth and market share gains. Headquartered in Needham Massachusetts with more than4100associates the companys products are sold at key retailers online and offline and through distributors around the world.

AI at SharkNinja

At SharkNinja were building an AI-native culture. Were not waiting for the future; were creating it. Our people are expected to experiment boldly adopt new tools and continuously raise whats possible to create meaningful impact for our consumers. If you believe the best way to do your job hasnt been invented yet youll fit right in.

About theJob

The Director Omnichannel Strategy Walmart will lead the development and execution of the omnichannel growth strategy for one ofSharkNinjaslargest and most strategic retail partners. This role partners closely with the Walmart Sales organization to translate commercial priorities into integrated plans that drive growth across the customer journey.

Working across Sales Brand Marketing Integrated Marketing Retail Media Social Analytics Creative Product and Operations this leader willestablishstrategic priorities influence investment decisions and align cross functional teams behind the initiatives that create the greatest business impact.

The successful candidate will combine strong commercial acumen with strategic thinking analytical rigor and exceptional relationship building skills. This individual will serve as the primary omnichannel leader for the Walmart business helping shape howSharkNinjabrings innovation to market strengthens the customer partnership and delivers abest in classshopping experience.

Key Responsibilities

Lead Omnichannel Strategy

• Own the omnichannel strategy for the Walmart business developing annual and quarterly operating plans that align commercial priorities with marketing digital activation and retailer initiatives.

• Partner closely with Sales leadership to define strategic priorities shape Joint Business Plans andidentifynew opportunities to accelerate growth.

• Develop retailer specific strategies supporting new product launches seasonal events category expansion andlong termbusiness growth.

• Evaluate shopper behavior competitive activity retailer capabilities and market trends toidentifyopportunities and adjust business strategy.

• Establish success metrics and operating rhythms that ensure progress against key businessobjectives.

Drive Commercial Growth

• Develop the strategic prioritization framework for the Walmart business ensuring organizational focus is aligned to the products categories launches and commercial opportunities with the greatest growth potential.

• Partner with Category Management Sales Brand Marketing and Product teams to influence assortment strategy launch sequencing promotional planning and omnichannel activation.

• Guideprioritization of marketing investment retail media digital content and cross functional resources to maximize business impact.

• Connect brand marketing retail media social influencer and shopper marketing initiatives into integrated demand generation plans that drive qualified traffic and improve conversion.

• Identifynew opportunities to expand category leadership and improve overall business performance.

Champion the Consumer Experience

• Lead strategies that improve discoverability engagement and conversion across Walmarts omnichannel ecosystem.

• Partner with cross functional teams tooptimizeproduct content search visibility ratings and reviews brand stores digital merchandising and othercustomer facingexperiences.

• Represent the Walmart shopper in internal planning discussions by incorporating customer insights retailer feedback and business performance into strategic decision making.

• Identifyopportunities to remove friction across the customer journey and improve the path to purchase across both digital and physical retail.

Lead Cross Functional Execution

• Serve as the central business owner for omnichannel initiatives across the Walmart account aligning cross functional teams around a shared strategy and operating plan.

• Build strong partnerships across Sales Brand Marketing Integrated Marketing Retail Media Social Analytics Creative Product and Operations to ensure consistent execution against business priorities.

• Establish clear priorities operating rhythms and governance that improve collaboration accountability and execution.

• Influence senior leaders across the organization to align investment and resources behind the initiatives that will deliver the greatest business impact.

Strengthen the Walmart Partnership

• Build trusted relationships with Walmart stakeholders by bringing forward strategic recommendations customer insights and innovative ideas that create mutual growth.

• RepresentSharkNinjaduring executive business reviews Joint Business Planning annual planning and strategic customer meetings.

• Partner with Walmart toidentifyopportunities that improvethe customerexperience strengthenthe partnership and accelerate business growth.

• PositionSharkNinjaas abest in classomnichannel partner through strategic leadership operational excellence and consistent execution

Qualifications

• Bachelors degree in Business Marketing ora relatedfield. MBA preferred.

• 8 to 10 years of experience in omnichannel strategy retail marketing ecommerce shopper marketing retail media or commercial strategy.

• Experience working with Walmart or other large omnichannel retailers is strongly preferred

• Proven ability to develop business strategies and lead complex cross functional initiatives within a matrixed organization

• Strong commercial acumen with the ability to connect strategy to execution and deliver measurable business results

• Experience developing executive business reviews operating plans and performance reporting

• Excellent communication presentation and stakeholder management skills with the ability to influence senior leaders internally and externally

• Strong analytical skills with the ability to translate data into strategic recommendations

• Demonstrated ability to thrive in a fast paced entrepreneurial environment