Director Omnichannel Retail Marketing

The Opportunity: 

Mattel Inc. a leading global play and family entertainment company is seeking a Director Omnichannel Retail Marketing to lead the Target account.  This strategic leader will drive omni-channel marketing retail strategy and activation for the account across all Mattel brands in close partnership with the Sales team.

This role will be located in our Headquarters in El Segundo CA and will require occasional travel to the account.

What Your Impact Will Be: 

Account Strategic Planning

• • Use key shopper insights syndicated data customer data to identify emerging strategies & develop innovative solutions
  • Develop long term strategic account plans in partnership with sales
  • Creates in-year activation plan
  • Ensures all major account promotional programs tie to brand tentpoles and priorities
  • Manages team on deliverables for key product meetings with Customers: Spring/Fall/NY Toy Fairs
  • Closely partners with sales on development and presentation of materials for key strategic account meetings: JBPs Top to Tops CP Executive Meetings
• Promotional Planning
  • Leads team in the Strategy and activation of Retail Promotional Programs (based on insights and aligned to Mattel priorities) in partnership with Sales
  • Manage team to strategize pitch track execute analyze all ads features and key marketing investments (Catalogue top toy etc.)
  • Manage team to maintain full year promotional calendars across brands
  • Maintain post-mortems conducted by the team for future opportunities
• Differentiation
  • Develop recommendations on future customized strategy based on analysis insights and retailer strategy
  • Use customer and shopper insights to partner with National Marketing on the line selection and First to Market process
• Online Leadership and Merchandising
  • Drive digital strategy site
  • Manage team to strategize plan execute online programs and presence
  • Manage Retail Media relationship lead Retail Media strategy budget account plans analysis and optimization in partnership with our retail media agency
  • Negotiate online brand presence and programs with retailer partners
• Budget Management
  • Develop non-media plan by brand in partnership with sales laddering up to National Marketing allocation
  • Align on non-media brand allocation with NAD National leads
  • Align on any cross brand or cross category shifts with NAD National leads
• Organizational alignment:
  • Ensures that the retail marketing and sales teams are aligned with all other company departments in planning communication execution and corporate strategy.
  • Acts as a communication bridge between Sales and Marketing.
  • Interacts builds relationships and plans with internal Customer functions such as: marketing promotions advertising space planning.
  • Works on alignment with the consumer product organization supports licensing in-store executions and coordinates licensing interactions with Toy Buyers.
  • Identifies and recommends new processes tools and systems to improve work efficiencies.
• People Management:
  • Manage omnichannel retail marketing account team
  • Prioritize programs for the team throughout the year
  • Mentor coach and develop the team for future opportunities
  • Share best practices across accounts

Qualifications :

What Were Looking For:

COMPETENCIES REQUIRED:

• Strategic Thinking
• Functional Expertise: Merchandising Promotions Space Planning
• E-commerce expertise: Strategy Merchandising Retail Media
• Strong Analytical Skills
• Retailer Communication Skills
• Solid Data Management & Organization
• Effective Listening
• Industry Category and Product knowledge
• Creativity and Innovation
• Process Oriented
• Flexibility
• Confidence Presenting
• Shopper Marketing
• Team and people management  

EXPERIENCE:

• Bachelors degree or equivalent experience
• MBA preferred
• 10-12 years experience in marketing sales trade marketing category management space planning ecommerce or consumer research.
• Excellent strategic thinking skills
• Expertise in Excel & PowerPoint Skills
• Experience working with Sales teams and Retailers on In-Store Marketing Programs Ecommerce and Account Planning.
• Proficient in retailer proprietary systems
• Experience in Managing a Shopper/Customer Marketing / ecommerce Teams
• Retail Media knowledge

The pay range of 178000USD to 223000USD annually is indicative of projected hiring range however base pay will be determined based on a candidates work location skills and experience. Mattel offers competitive total pay programs comprehensive benefits and resources to help empower a culture where every employee can reach their full potential. 

Additional Information :

Dont meet every single requirement At Mattel we are dedicated to an inclusive workplace and a culture of belonging. If youre excited about this role but your past experience doesnt align perfectly with every qualification in the job description we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattels Talent Community and start receiving exciting updates about our company our employees and our culture. Also interested in signing up for job alerts Do so here!

How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands including Barbie Hot Wheels Fisher-Price American Girl Thomas & Friends UNO Masters of the Universe Matchbox Monster High MEGA and Polly Pocket as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys content consumer products digital and live experiences. Our products are sold in collaboration with the worlds leading retail and ecommerce companies. Since its founding in 1945 Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattels award-winning workplace culture has been recognized by Forbes Fast Company Newsweek Great Place to Work TIME and more.

Visit us at  is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers and all applicants will receive consideration for employment without regard to race ethnicity color national origin religion sex gender gender identity or expression sexual orientation veteran and protected veteran status disability status and or any other basis protected by applicable federal state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act qualified applicants with arrest or conviction records will be considered for employment.

Videos to watch:
The Culture at Mattel
Corporate Philanthropy

Remote Work :

No

Employment Type :

Full-time