Director, Omnichannel HCP Marketing

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare with leading businesses and products in diagnostics medical devices nutritionals and branded generic medicines. Our 122000 colleagues serve people in more than 160 countries.

WORKING AT ABBOTT:

At Abbott you can do work that matters grow and learn care for yourself and family be your true self and live a full life. Youll also have access to:

• Career development with an international company where you can grow the career you dream of
• Free medical coverage for employees* via the Health Investment Plan (HIP) PPO
• An excellent retirement savings plan with high employer contribution
• Tuition reimbursement the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelors degree
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity working mothers female executives and scientists

As a global leader in diabetes care Abbott is constantly working to deliver the highest quality products and unwavering support to our customers. Consistent and accurate glucose monitoring is the foundation of any diabetes management plan so were committed to continuous improvement in the way patients and professionals measure track and analyze glucose levels.

Abbott Diabetes Care is seeking a transformational Director of HCP Omnichannel Marketing to lead the next evolution of healthcare professional engagement for the Libre portfolio.

Reporting to the Head of Marketing North America this leader will own the strategy and performance of HCP omnichannel engagement across paid media CRM web and digital activation. The role is responsible for building a connected customer experience for both called and non-called HCP audiences leveraging data technology content and analytics to accelerate awareness adoption and advocacy.

The ideal candidate is a strategic leader with deep expertise in omnichannel marketing customer engagement digital transformation and commercial execution. They will play a critical role in modernizing how Abbott engages healthcare professionals and advancing the organizations omnichannel maturity.

What youll do:

Lead HCP Omnichannel Strategy

• Develop and execute the integrated HCP omnichannel strategy across paid owned and earned channels.
• Create differentiated engagement approaches for called and non-called audiences.
• Align media CRM web content and field engagement into connected customer journeys.
• Advance personalization orchestration and AI-enabled engagement capabilities.
• Partner across Marketing Sales Analytics Medical and Commercial teams to drive business impact.

Drive HCP Demand Generation & Media

• Lead HCP paid media strategy planning and optimization.
• Evaluate channel performance investment allocation and audience strategy.
• Identify new channels and engagement opportunities to support growth.
• Establish measurement frameworks and performance-driven decision making.

Own CRM Engagement & Web Strategy

• Lead HCP CRM strategy segmentation journey design and personalization.
• Develop customer lifecycle programs that improve engagement and adoption.
• Own the vision and roadmap for HCP web properties portals and digital experiences.
• Optimize customer experiences through analytics testing and continuous improvement.
• Ensure digital channels work together as a unified engagement ecosystem.

Lead Organizational Transformation

• Build and develop a high-performing omnichannel marketing team.
• Champion modern marketing practices new technologies and AI-enabled ways of working.
• Establish the capabilities processes and governance needed to scale omnichannel engagement.
• Serve as a change agent who helps transform Abbott Diabetes Care into a best-in-class customer engagement organization.

Minimum Qualifications:

Required

• Bachelors degree in Marketing Business or related field.
• 12 years of marketing experience with progressive leadership responsibility.
• Deep expertise in omnichannel marketing CRM digital engagement media and customer journey strategy.
• Proven success leading digital transformation and commercial growth initiatives.
• Experience managing significant media investments and engagement programs.
• Strong analytical strategic and cross-functional leadership skills.
• Demonstrated ability to build teams and drive organizational change.

Preferred

• MBA or advanced degree.
• Experience in diabetes healthcare medical devices pharmaceuticals or other regulated industries.
• Experience with marketing automation CDPs omnichannel orchestration and AI-enabled marketing technologies.

Success Measures

Success will be measured through:

• HCP awareness engagement and adoption growth
• Omnichannel campaign performance and customer reach
• CRM effectiveness and customer journey outcomes
• Paid media efficiency and ROI
• Website and portal engagement metrics
• Advancement of personalization and omnichannel capabilities
• Contribution to business growth and market adoption
• Team development and organizational transformation

Leadership Profile

The successful candidate is a visionary builder who combines strategic thinking with operational excellence. They understand how modern healthcare professionals engage across channels and can translate that understanding into scalable growth strategies.

Most importantly they are a change leader who can help Abbott Diabetes Care create a more connected personalized and effective engagement model that supports the next stage of growth for the Libre portfolio.

The base pay for this position is

$172000.00 $344000.00

In specific locations the pay range may vary from the range posted.

Product Management

ADC Diabetes Care

United States > Alameda : Plaza 6 Building

Standard

Yes 20 % of the Time

Not Applicable

Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day) Keyboard use (greater or equal to 50% of the workday)

Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.

EEO is the Law link - English: EEO is the Law link - Espanol: Experience:

Director