Director of Social Media

Cozy Earth is one of the fastest-growing companies in the country named to the Inc. 5000 list and the only brand to land a spot on Oprahs Favorite Things seven years running across five categories. Were a lifestyle brand redefining everyday comfort not just in the products we make but in the standard we hold ourselves to as a team. With that kind of momentum comes real opportunity: to shape a growing brand work closely with the people building it and see your impact show up fast. Were looking for people who want to help build whats next.

Were currently searching for a Director of Social Media to join the Cozy Earth team. The Director of Social Media will build and own Cozy Earths social strategy across all this role you will lead content community and creative across Instagram TikTok and other emerging platforms. This role is equal parts strategist and storyteller balancing brand consistency with bold culturally tuned creative to turn social into one of our strongest growth engines.

Responsibilities:

• Own the end-to-end social media strategy across social media platforms aligning content and channel priorities with broader brand and marketing goals
• Lead ideation planning and production of a high-volume content calendar bringing a strong creative eye to concepts formats trends and storytelling that fit the Cozy Earth brand voice
• Partner closely with the brand creative and marketing teams to ensure social content reflects brand guidelines while pushing creative boundaries
• Manage mentor and grow a team of social media and content creators setting clear goals and providing regular coaching and feedback
• Stay ahead of platform trends algorithm changes and cultural moments translating them into timely on-brand content opportunities
• Build and manage relationships with influencers creators and external partners to expand reach and content variety
• Define and track key social KPIs (engagement follower growth reach conversion) reporting performance and insights to leadership on a regular cadence
• Oversee community management strategy ensuring timely on-brand engagement with followers and customers
• Manage social content budget and resource allocation including any paid social amplification in partnership with the performance marketing team
• Champion a test-and-learn approach using data and performance insights to refine content strategy continually
• Other duties as assigned

Skills and Qualifications:

• 5 years of social media experience with a track record of growing engaged communities on Instagram and TikTok
• A sharp creative eye with strong instincts for visual storytelling trends and short-form video content
• Strong collaborator who partners effectively with brand creative and marketing stakeholders
• Deep fluency in platform best practices content trends and social analytics tools
• Experience managing content calendars production workflows and cross-functional timelines
• Excellent written and verbal communication skills with a strong sense of brand voice
• Experience in DTC lifestyle or consumer product brands preferred

Why Join Cozy Earth

Comprehensive Benefits: Medical dental and vision coverage to keep you healthy.

Future Planning: 401K plan to secure your financial future.

Work-Life Balance: Flexible PTO to ensure you have the time you need for rest and relaxation.

Wellness Perks: Monthly self-care benefit to support your overall well-being.

Exclusive Discounts: Access generous discounts on all our products.

Cozy Earth is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Required Experience:

Director