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Director of Product Development

Ethic Tech


Job Location:

Huntsville, AL - USA

Monthly Salary: Not provided by the employer
Posted: 22 July 2026 (30+ days ago)
Application Deadline: 19 October 2026
Vacancies: 1 Vacancy

Job Summary

Position Summary

The Director of Product Development is responsible for providing strategic and operational leadership for the Companys product portfolio including product strategy product development commercialization sales growth market expansion and long-term business planning.

This position leads the development and execution of product initiatives from concept through commercialization and market growth. The Director works closely with executive leadership engineering manufacturing operations sales marketing contracts and other internal and external stakeholders to ensure that products meet customer requirements business objectives quality standards and applicable regulatory requirements.

The Director is also responsible for establishing and executing sales and market-development strategies; identifying commercial and government business opportunities; supporting capture and proposal activities; developing strategic customer and partner relationships; and driving sustainable revenue growth.

This position directly supervises the Product Sales Manager and may oversee other personnel assigned to the product development product sales and market-growth functions.

Essential Duties and Responsibilities

Product Strategy and Portfolio Management

  • Develop and execute a comprehensive product strategy aligned with the Companys growth objectives market opportunities and long-term business plans.
  • Establish and maintain product roadmaps development priorities commercialization plans and lifecycle strategies.
  • Evaluate new product concepts enhancements product-line extensions and market opportunities based on customer needs competitive intelligence technical feasibility cost and revenue potential.
  • Assess the performance profitability market position and strategic value of existing products and product lines.
  • Recommend the development continuation modification repositioning or discontinuation of products based on business and market considerations.
  • Establish product requirements business objectives target markets pricing parameters and commercialization strategies.
  • Coordinate product planning and development activities across engineering manufacturing operations quality compliance sales and marketing functions.
  • Ensure product initiatives remain aligned with customer requirements operational capabilities applicable regulations and the Companys financial objectives.

Product Development and Commercialization

  • Provide leadership and oversight throughout the product-development lifecycle from concept development and market validation through production readiness launch and post-launch evaluation.
  • Develop product business cases including anticipated costs resource requirements pricing assumptions revenue opportunities market demand risks and projected returns.
  • Coordinate with technical engineering manufacturing and operational teams to establish development schedules milestones testing requirements production plans and launch-readiness criteria.
  • Identify and address risks that may affect product development production quality compliance delivery customer acceptance or profitability.
  • Lead product-launch planning including market introduction sales enablement customer communication demonstrations training distribution and promotional support.
  • Monitor product performance following launch and recommend improvements based on customer feedback sales results operational performance and market conditions.
  • Support the development and protection of intellectual property proprietary product information technical data branding and other strategic product assets.
  • Evaluate licensing manufacturing distribution reseller and strategic partnership opportunities that support product growth.

Sales Leadership and Revenue Growth

  • Develop and execute product-sales strategies designed to achieve revenue profitability customer-acquisition and market-expansion objectives.
  • Establish annual and long-term sales goals performance metrics forecasts and accountability measures.
  • Directly supervise lead coach and develop the Product Sales Manager and other assigned personnel.
  • Establish performance expectations and conduct regular reviews of sales activity pipeline development customer engagement forecasting and results.
  • Oversee the identification qualification pursuit and development of sales opportunities across commercial government military law enforcement distributor dealer reseller and institutional markets.
  • Provide strategic oversight of key customer accounts and serve as a senior escalation point for significant customer distributor partner or contractual matters.
  • Participate in customer presentations product demonstrations trade shows conferences industry events and strategic business meetings.
  • Support the development of product pricing quotations sales proposals terms sales agreements distribution arrangements and customer communications.
  • Monitor sales performance market activity customer demand competitive conditions and product profitability.
  • Recommend changes to pricing market positioning product configuration distribution strategy or sales approach when necessary to improve results.
  • Ensure sales opportunities customer interactions pipeline activities forecasts and resulting transactions are accurately maintained in the Companys Customer Relationship Management system.

Business Development and Capture Management

  • Identify and evaluate new business opportunities involving the Companys products capabilities technologies and related services.
  • Develop and support capture strategies for significant commercial and government product opportunities.
  • Participate in opportunity qualification competitive assessment customer analysis solution development teaming pricing strategy and proposal planning.
  • Coordinate with business development capture proposal contracts finance and operational personnel to support opportunity pursuit and contract award activities.
  • Develop relationships with government agencies prime contractors distributors dealers strategic partners manufacturers suppliers and other stakeholders.
  • Identify potential contract vehicles procurement channels reseller arrangements teaming relationships and strategic alliances that may expand market access.
  • Provide product market pricing customer and competitive information in support of proposals presentations white papers capability statements and other business-development materials.
  • Support contract transition customer onboarding production planning and execution activities following award.
  • Maintain documentation and reporting necessary to support eligibility for applicable capture contract-award sales commission and other incentive compensation programs.

Required Qualifications

  • Bachelors degree in Business Administration Engineering Product Management Finance or a related discipline required. Masters degree preferred.
  • Ten or more years of progressively responsible experience in product development product management commercialization sales business development capture management manufacturing or a related field.
  • Five or more years of leadership or management experience including responsibility for supervising professional employees.
  • Demonstrated experience developing and executing product commercialization sales or market-growth strategies.
  • Demonstrated success driving revenue growth developing customer relationships and expanding products into new markets.
  • Experience developing product roadmaps business cases pricing strategies budgets forecasts and performance metrics.
  • Experience leading cross-functional initiatives involving technical operational sales financial and executive stakeholders.
  • Strong business judgment and the ability to evaluate product opportunities based on customer demand technical feasibility cost risk profitability and strategic value.
  • Strong leadership communication presentation negotiation relationship-management and decision-making skills.
  • Ability to manage multiple complex priorities in a fast-paced growth-oriented environment.
  • Proficiency with Microsoft Office applications CRM platforms and other business-management systems.

Preferred Qualifications

  • Experience with Tribal 8(a) small business or mentor-protégé federal contracting models.
  • Established relationships with key federal contracting officers and acquisition officials.

Performance Indicators

  • Win rate for opportunities led.
  • Quality and timeliness of capture deliverables.
  • Effectiveness of competitive analysis and strategy development.
  • Collaboration with BD and Proposal teams.
  • Revenue and award value from captured opportunities.

Work Environment and Travel

  • Work is primarily performed onsite at the Companys corporate headquarters.
  • The position may also require work in manufacturing testing customer-site trade show conference demonstration or field environments.
  • Frequent interaction with customers government representatives distributors dealers partners suppliers employees and executive leadership is expected.
  • Travel may be required for customer meetings product demonstrations trade shows conferences supplier engagements training business development and other Company activities.
  • The employee may occasionally be required to work outside normal business hours to support customer requirements product launches demonstrations travel or other business needs.

Physical Requirements

  • Ability to remain in a stationary position and operate a computer and other office equipment for extended periods.
  • Ability to communicate effectively in person by telephone and through electronic communication.
  • Ability to attend customer meetings product demonstrations trade shows conferences and other business events.
  • Ability to move throughout office manufacturing customer and event environments.
  • Ability to handle transport or demonstrate products and related equipment with or without reasonable accommodation.
  • Specific physical requirements may vary depending on the products demonstrations travel and work environment involved.

Equal Employment Opportunity Statement

Ethic Tech LLC provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race color religion sex (including pregnancy sexual orientation and gender identity) national origin age disability genetic information protected veteran status or any other characteristic protected under applicable federal state or local laws.

This commitment applies to all aspects of employment including recruitment hiring placement promotion termination layoff recall transfer leaves of absence compensation and training.

If you require a reasonable accommodation to apply for a position or to participate in the hiring process due to a disability please contact us at .


Required Experience:

Director