Director of Paid Acquisition (Remote)

Were looking for a Director of Paid Acquisition to own how Lakeshore reaches and converts customers through paid media across both our direct-to-consumer and institutional channels. Youll set the strategy lead a growing team and stay close enough to the work to make fast informed decisions in the accounts. This is a high-ownership role at the center of a rapidly scaling digital business and the impact you drive here connects directly to putting quality learning materials in the hands of educators families and children. 

This role is expected to work primarily during Pacific Time (PT) business hours.

A day on the job looks like this: 

• Own the paid acquisition strategy roadmap and budget across Meta Google and emerging channels holding full accountability for CAC ROAS and revenue targets across B2C and B2I 
• Lead and grow a team of paid media professionals setting clear direction raising the standard of work and building the skills and structure the team needs to scale 
• Partner with our external agency and cross-functional teams creative merchandising ecommerce and finance to align paid investment with company priorities and maximize return 
• Design and run a rigorous continuous testing program across creative audience bid strategy and landing pages translating results into fast evidence-based decisions 
• Build reporting and forecasting that gives leadership clear honest visibility into spend acquisition performance and where the business is headed 
• Analyze the full paid customer journey from first impression through conversion to surface high-impact optimization opportunities both in-channel and on-site 

Qualifications :

Got the skills and experience Heres what were looking for:

Required 

• 10 years in performance and paid media in an ecommerce environment with meaningful experience in both B2C retail and B2B or institutional channels 
• 5 years managing significant paid media budgets directly in-platform with deep current hands-on expertise in Meta Ads Manager and Google Ads 
• 5 years leading a team with a demonstrated ability to develop talent set direction and hold a team accountable for measurable outcomes 
• Proven track record owning paid channels end-to-end from strategy and forecasting through execution testing and optimization 
• Strong command of budget pacing bid strategy attribution modeling and creative testing frameworks 
• Experience briefing and collaborating with creative teams to develop and iterate on ad concepts tied to performance goals 
• Comfortable making confident decisions with incomplete information in a fast-moving shifting environment 
• This is a remote role; must be able to collaborate effectively across time zones and functions without day-to-day in-person oversight 

Preferred 

• Experience working at or managing an external paid media agency
• Hands-on experience with paid channels beyond Meta and Google Pinterest TikTok programmatic or paid search extensions 
• Exposure to institutional or B2B marketing funnels in addition to consumer retail 

What sets you apart 

• You translate performance data into a clear business story not just for channel specialists but for a VP or CFO who needs to understand what the numbers mean and what to do next 
• You can zoom out to set a six-month strategy and zoom back in to catch a budget pacing issue before it costs real money without losing your footing at either altitude 
• You build trust across teams by sharing context generously pushing back constructively and following through consistently 
• You approach creative with both analytical rigor and genuine aesthetic judgment you know what good looks like and you know how to test whether youre right 

Additional Information :

And heres our end of the bargain!

At Lakeshore we pay local market wages for employees that reside within Los Angeles and Orange Counties. For employees residing outside of Los Angeles and Orange Counties pay is based on national market.

For this position new employees joining Lakeshore are typically brought into the organization at a salary rate between $123000-$165000 depending on relevant experience & skillset.

This range is indicative of projected hiring range. The annual base compensation will take into account each candidates relevant experience location and skillset.

• Bonus eligible
• Paid leave for new parents to support work/life balance and family bonding
• Excellent medical/dental and vision coverageEPO PPO and HSA
• 401(k) retirement plan with company contribution (because you will retire someday)
• Flexible benefitschoose what you like ignore the rest
• On-site preschool for our employees children
• On-site employee gym for all levels/fitness needs
• Generous employee discount
• Casual dressand we really mean it

At Lakeshore we know our diversity makes us stronger and when everyone feels included and valued we all win. We strive to embrace our differences and create an intentionally diverse and inclusive community that is representative of the teachers families and children we serve.

We know we couldnt do the extraordinary things were doing without the people on our team. Thanks to the passion and enthusiasm of this spectacular group Lakeshore is more than a great place to workits a great experience to be part of. Day in and day out we give everything weve got to create products that instill a sense of wonder and foster a true love of learning. To help maintain this high bar for success were constantly on the lookout for people to join us. So if youre a down-to-earth professional who shares our desire for making a difference wed love to hear from you. 
 
To learn more about Lakeshore visit  Employment Opportunity Policy
People are selected to become members of the Lakeshore family based on skill merit and mind-boggling talentnot based on race color creed sexual orientation gender or gender identity marital status domestic partnership status military status religion age national origin ancestry alienage AIDS or AIDS-related complex status genetic information predisposition or carrier status status as a victim of domestic violence physical or mental disability or any other characteristic protected by applicable law. If things arent equal we all lose.

To learn about how we collect and use Applicant information please visit our Employee/Applicant Privacy Policy.

Lakeshore is an E-Verify employer. We use E-Verify to confirm the employment eligibility of all newly hired employees.

Please see the E-Verify Participation Poster and Know Your Rights Poster in English and Spanish for more information. INDRLL1

Remote Work :

Yes

Employment Type :

Full-time