Director of Marketing

Position Summary
This is a director-level opportunity for a creative strategic hands-on marketer to build institutional marketing capacity within an established communications content and creative services team at a mission-driven college. The Director of Marketing serves as a key member of the Office of Institutional Communication and Marketing ( OICM ) and provides leadership for the Colleges institutional marketing brand visibility and top-of-funnel audience development efforts. Reporting to the Vice President for Communication and Marketing the Director brings strategic marketing expertise creative thinking and hands-on execution to the work of expanding awareness of the College and strengthening the institutions presence among prospective students and families alumni donors community partners and other external audiences. The Director will be a representative of the Colleges brand identity and visibility working in close collaboration with colleagues who lead institutional voice messaging media relations internal communications editorial content social media presidential voice and creative services. Success in this position will require a highly collaborative team-oriented leader who can bring marketing discipline and fresh perspective to an institutional strategic priority: to position North Central College for the future given current challenges facing higher education. The Director will initially play a central role in two major institutional priorities: leading the marketing strategy for a comprehensive redesign of the College website and developing a broad top-of-funnel marketing and audience development campaign designed to expand the Colleges exposure and strengthen its reputation in key markets. The position will oversee the website as a gateway institutional marketing platform helping ensure that it effectively presents the Colleges value advances brand visibility supports audience engagement and reflects best practices in user experience accessibility search content strategy and digital performance. The ideal candidate will combine the creativity and market orientation of an experienced marketing professional with the judgment adaptability and mission focus needed to succeed in higher education. This position is an excellent opportunity for someone with agency corporate healthcare nonprofit or higher education experience to promote the Colleges work which is to communicate the value of a transformative educational experience in ways that are authentic compelling and strategically aligned.