Director of Marketing- Irving, TX

Who We Are:Crossroads Equipment Lease & Finance LLC is a wholly owned subsidiary of the Velocity Vehicle group one of Californias largest commercial vehicle dealers. Established in 2006 and based in Rancho Cucamonga California Crossroads engages in the business of commercial medium and heavy-duty truck financing and leasing. We offer operating and finance leasing as well as direct financing to our commercial customers. Crossroads has experienced dynamic growth expanding our portfolio and developing relationships with transportation companies that have locations outside the state of California expanding our finance products to all states to service these in it for You:Crossroads is a fast paced and growing organization that is looking for candidates that are ready for a daily challenge and cannot wait to provide superior customer service both internally and externally. VVG offers fantastic Culture as well as competitive pay 401K W/Match Medical Dental & Vision Youll Do:Were seeking a strategic and hands-on Head of Marketing to lead our marketing function and drive customer acquisition and brand awareness. Youll own the complete marketing strategy and execution working cross-functionally with internal teams and external partners to deliver measurable results. This is a leadership role for someone who can balance strategic thinking with tactical Duties:Strategy & LeadershipDevelop and execute comprehensive marketing strategies aligned with business growth objectivesOwn marketing budget allocation and ROI optimization across all channelsLead and mentor internal marketing team membersPartner with sales leadership to ensure marketing efforts drive qualified pipelineChannel Management & ExecutionOversee email marketing campaigns: strategy segmentation automation and performance optimizationManage digital marketing: paid search display social media SEO and website optimizationManage direct mail campaigns in partnership with vendors and agenciesCoordinate with marketing service providers and agencies to ensure quality execution and accountabilityPerformance & AnalyticsEstablish KPIs and tracking mechanisms for all marketing initiativesAnalyze campaign performance and provide actionable insights to executive leadershipTest iterate and scale successful campaigns across channelsReport on marketing contribution to revenue and pipeline generationRequired Skills and Qualifications:7 years marketing experience with at least 3 years in a leadership roleProven track record executing multi-channel B2B marketing campaignsStrong understanding of SBA lending equipment financing or commercial finance (preferred)Experience managing marketing budgets of $500KProficiency with marketing automation platforms (HubSpot Marketo Pardot etc.)Data-driven mindset with strong analytical skillsExcellent project management and vendor management abilitiesPreferred:Background in financial services fintech or lendingExperience in lead generation for complex B2B sales cyclesKnowledge of CRM systems and sales/marketing alignment best practicesPhysical Requirements:Must be able to pass post-offer drug screening physical examination and background checkCompensation:$140000-$180000 BonusBenefits Crossroads Offers:Fantastic Culture401k matchHealth Dental & Vision Insurance HSA & FSAEmployer paid Life InsurancePaid Vacation DaysSick LeaveCompany perks such as employee discounts company events and training programsExcellent Training and Career Advancement OpportunitiesCrossroads Equipment Lease & Finance LLC is an equal opportunity employer. Crossroads prohibits discrimination and harassment of any type and affords equal employment opportunities to employees and applicants without regard to race color religion sex sexual orientation gender identity or expression pregnancy age national origin disability status genetic information protected veteran status or any other characteristic protected by law.