Director of Marketing & Communications

The Director of Marketing and Communications is responsible for leading all communications and marketing efforts for a homeowners association resort community. This role focuses on enhancing resident experience elevating brand awareness and promoting the communitys lifestyle to guests and homeowners. The Director ensures transparent consistent communication between the Board residents and external audiences while preserving the communitys brand and reputation.

• Develop and implement a comprehensive marketing and communications strategy aligned with the Boards goals and community vision
• Advise community leadership on communication best practices messaging and resident engagement strategies
• Ensure transparency clarity and timeliness in all communications
• Maintain a strong consistent brand that reflects the communitys lifestyle and values

• Oversee all resident communications including newsletters email updates website content and announcements
• Simplify and communicate community policies governance updates and community initiatives
• Enhance resident engagement through storytelling lifestyle content and community highlights
• Manage communication related to meetings elections assessments and compliance updates

• Promote the community as a desirable place to live and visit
• Develop marketing materials showcasing amenities lifestyle and community value benefits
• Maintain website and social media channels with a focus on both resident and guest audiences

Reputation & Public Relations

• Protect and enhance the communitys reputation through consistent messaging and proactive communication
• Manage external communications with local media partners and neighboring communities when needed
• Handle sensitive communications and support crisis response (e.g. weather events safety issues governance concerns)

• Promote community-sponsored events clubs and programs
• Partner with property management and committees to increase participation and satisfaction
• Highlight community culture lifestyle and resident stories to strengthen sense of belonging

• Oversee content strategy across all platforms ensuring relevance and engagement and that captures the lifestyle and experience of the resort community
• Manage website as a central communication hub for residents and visitors
• Utilize analytics to improve communication effectiveness and engagement

• Ensure all communications align with community bylaws policies and legal considerations
• Support clear and compliant messaging related to rules guidelines and assessments
• Collaborate with legal counsel or management as needed for sensitive or regulated communications

• Develop and manage the marketing and communications budget
• Track engagement metrics (email open rates event participation website usage)
• Evaluate effectiveness of communication strategies and adjust accordingly

• Bachelors degree in Marketing Communications Public Relations or related field
• 810 years of experience in communications preferably in community associations hospitality or property management
• Experience working with HOA boards governance structures or member-based organizations strongly preferred
• Strong understanding of community branding and resident engagement strategies
• Excellent writing editing and presentation skills

• Resident engagement and community-building
• Strategic messaging and brand management
• Crisis and sensitive communication handling
• Digital content and communication platforms
• Stakeholder management (board members residents vendors)
• Organization and diplomacy

• Based onsite or hybrid within the community
• Regular interaction with HOA board members residents and committees
• Occasional evening or weekend hours for board meetings and community events
• Collaborative work with property management and service providers

• High resident satisfaction and engagement levels
• Clear timely and effective HOA communications
• Strong engagement across digital and social platforms
• Strong community reputation and brand perception
• Increased participation in events and initiatives

• HealthcareBenefitsMedicalDental andVision coverage

• RetirementBenefits401(k) with employer match (19 years of age and older)

• Time Off Paid time off (PTO) and leaves of absence in accordance with applicable law and eligibility criteria

Eligibility for benefits and the specific terms conditions and offerings are governed by the applicable plan documents and company policies which may be amended at the Companys discretion.

Required Experience:

Director