Director of Marketing, Communications, and Industry Relations

Title: Director of Marketing Communications and Industry Relations

Executive Area: Administration and Finance

College/School/MBU: Auxiliary Enterprises

Department: Auxiliary Services

Work Location: Amherst

Schedule:Full time

Work Arrangement:Onsite

Job Summary

The Director of Communications Marketing and Industry Relations for Auxiliary Enterprises (AE) provides strategic leadership and handson execution of integrated marketing branding and communications initiatives that support revenue generation brand visibility and alignment with University priorities. The position plans and implements short and longterm marketing strategies manages internal and external messaging and ensures consistent brand representation across AEs diverse portfolio including Dining Catering Hotel UMass Conference Services retail and offsite enterprises sustainability initiatives and major events.

Serving as the primary liaison with university stakeholders vendors agencies and external partners the role leads market research advertising digital and social media public relations event marketing and multimedia content development. The Director manages promotional plans contracts campaign calendars and largescale events; evaluates outcomes using datadriven metrics; represents AE to external audiences and professional organizations; serves on the Chancellors Sustainability Advisory Committee Marketing Workgroup; and acts as an ambassador for the UMass Auxiliary Enterprises brand.

Essential Functions

Marketing Operations and Program Management

Contributes insights and recommendations to strategic planning and performance reviews; develops and executes action plans; and communicates standards for production productivity quality and customer service.

Oversees and enhances website content; identifies trends; conducts audits; resolves issues; and leads system improvements and change initiatives.

Plans develops implements and evaluates advertising merchandising and trade promotion programs by coordinating requirements schedules contacts mailing lists and field sales action plans.

Ensures promotional materials are current and available by collaborating with the graphics department managing inventory placing orders and verifying delivery.
Auxiliary Enterprises Marketing Strategy and Public Relations

Plans implements and executes short- and long-term marketing strategies for Auxiliary Enterprises to increase revenue and generate positive public exposure.

Communicates and coordinates marketing initiatives with directors and university leadership to strengthen brand awareness across Auxiliary Enterprises.

Leverages public relations efforts to promote programs and initiatives that enhance awareness and engagement with UMass Auxiliary Enterprises.

Marketing Campaign Execution and Brand Alignment:

Implements marketing and advertising campaigns by assembling and analyzing sales forecasts and preparing comprehensive marketing and advertising strategies plans and objectives.

Plans and organizes promotional presentations and maintains updated marketing calendars to ensure timely execution.

Collaborates with content providers to ensure all marketing materials are consistent accurate and aligned with established messaging and branding standards.

Optimize relationships logistics negotiate contracts and ensure supply continuity and consistency.

Researches competitive products by identifying and evaluating product characteristics market share pricing and advertising; maintaining research databases.
Social Media Web Communications and Digital Content Production

Produces implements and oversees Auxiliary Enterprises social media and web communications including AE websites email campaigns and blogs.

Creates a wide range of media assets including video creative copy photography and digitally manipulated images.

Reviews and oversees work produced by contracted graphic designers to ensure brand image and messaging align with the goals and standards of Auxiliary Enterprises.

Event Marketing Project Management and CrossDepartment Collaboration:

Develops marketing strategies and supports the planning and execution of the annual Tastes of the World: Chef Culinary Conference and Sustainability PreConference.

Serves as project manager for largescale Auxiliary Enterprises events including the UMass Tastes of the World Culinary Conference and Dash and Dine.

Collaborates closely with UMass News and Media Relations and partners with campus units such as the Alumni Association to deliver coordinated highimpact initiatives.

Strategizes and develops applications for national and international awards/grants to strengthen AE & University public relations.

External Relations Professional Representation and Brand Advocacy:

Represents Auxiliary Enterprises programs to the broader community with the concurrence of the AVP of Auxiliary Enterprises.

Participates in professional meetings and engages with external organizations to build relationships and advance AE visibility.

Facilitates presentations and seminars at relevant conferences to expand awareness and understanding of Auxiliary Enterprises brands.

Serves as an ambassador for the UMass Auxiliary Enterprises program promoting its mission and value to internal and external audiences.

Other Functions

Performs related duties as assigned or required to meet Department Executive Area/Division and University goals and objectives.

Understands responsibilities with respect to Title IX Clery and other compliance requirements.

Demonstrates capacity skill and willingness to engage students and contribute to student success.

Minimum Qualifications

Bachelors Degree in Public Relations Communications Marketing or related field.

At least eight (8) years of experience in market research marketing communications advertising media promotions public relations or related area.

Experience in working with internal and external partners- university departments suppliers vendors and community.
Supervisory experience.

Knowledge of promotional strategies online marketing and market research methodologies.

Excellent communication project management analytical writing and interpersonal skills.

Demonstrated competency with computers and data systems.

Preferred Qualifications

Experience in a higher education environment.

Working Conditions

Work is performed in a standard office or indoor university environment and involves minimal physical exertion.

Work Schedule and Work Arrangement

Monday - Friday 8a-5p; the nature of this work may require work on weekends holidays and irregular hours on occasions.

Salary Information

Pay Grade:PSSAP Grade 30

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Special Instructions for Applicants

Along with the application please submit a resume and cover letter. References will be checked at the finalist stage. Please be prepared to provide contact information for three (3) professional references.

This position will remain open for the time period required by any applicable collective bargaining agreement and will continue until a suitable candidate pool is identified. Interested applicants are strongly encouraged to apply early.