Director of Marketing

Solarity is currently looking to fill a Director of Marketing Position.

The Director of Marketing leads Solaritys marketing function with a primary focus on demand generation and pipeline growth owning both the strategy and the hands-on execution that turn marketing into qualified leads and measurable revenue contribution. This role designs implements and measures Solaritys marketing plan builds and runs the programs that generate and nurture pipeline in close partnership with sales and shapes the brand and positioning that support the companys growth. It is an opportunity to build and grow Solaritys marketing function and to make a direct visible impact on revenue.

Primary Responsibilities

• Partner with the sales and inside sales teams to align campaigns with target accounts coordinate lead follow-up and support the outbound sales motion.
• Design implement and measure a demand generation strategy that drives and nurtures qualified marketing leads and contributes to measurable pipeline and revenue growth.
• Build and execute multi-channel campaigns across web email paid media content social media and events to generate and advance pipeline.
• Design implement and measure the broader strategic marketing plan in conjunction with the goals and objectives of the organization.
• Manage the organizations brand and ensure that all communications are consistent in positioning and messaging.
• Organize and manage all relevant forms of customer communication including web print email paid media public relations and social media.
• Create marketing content and sales enablement tools including case studies white papers presentations and product demonstrations in conjunction with the sales team.
• Plan manage and measure the annual trade show strategy and budget with the sales team to generate qualified new contacts.
• Track analyze and report on marketings contribution to leads pipeline and revenue and use the results to refine future investment and spend.
• Project manage and track the annual marketing budget; provide a yearly spending debrief and adjust the following years plan based on the prior years results.
• Manage vendor relationships and contracts for outsourced marketing services.
• Comply with Solaritys policies procedures and guidelines.
• May be required to perform other related duties as assigned.

Qualifications

• 10 years of progressive marketing experience required; or one of the following combinations: an Associates degree with 8 years of progressive marketing experience a Bachelors degree with 6 years of progressive marketing experience or a Masters degree in a related field with 4 years of progressive marketing experience.
• B2B marketing experience in healthcare technology or healthcare services required (for example solutions sold to providers payers hospitals or health systems).
• Experience marketing complex solutions through a consultative sales approach preferred.
• Familiarity with provider workflows EHR ecosystems (Epic Oracle Cerner) interoperability or revenue cycle solutions helpful.
• Demonstrated experience building and running demand generation programs that produce measurable leads pipeline and revenue.
• Strong leadership and collaboration skills.
• Excellent content creation and written communication skills.
• Excellent verbal communication skills with the ability to interface well with executive management and sales teams.
• Experience with marketing automation and CRM platforms (for example HubSpot) web/CMS and marketing analytics.
• Experience applying AI-enabled marketing tools to improve efficiency and output.
• Ability to adapt quickly to changing needs and dynamics.
• Ability to organize time and projects efficiently.

Solarity provides equal employment opportunity to all employees and applicants and prohibits discrimination of any type including because of race color religion creed national origin age disability status marital status genetics protected veteran status sex sexual orientation gender identity and/or expression or any other characteristic protected by federal state or local laws.