Director of Marketing & Brand Strategy

Join a Legacy of Sweet Innovation

Since 1939 Sconza Chocolates has been creating confections that bring people together. As a fourth-generation family-owned company we combine 87 years of craftsmanship and industry experience with an entrepreneurial spirit and a passion for innovation.

Sconza is one of the countrys leading private-label confectionery manufacturers trusted by major retailers and customers nationwide. We are also investing in our own brands new products digital capabilities and people as we enter an exciting new chapter of growth.

We are looking for a Director of Marketing & Brand Strategy to help lead that next chapter.

The Opportunity

Reporting directly to the President & CEO the Director of Marketing & Brand Strategy will own Sconzas marketing and brand strategy and play a significant role in shaping the companys future.

This is a senior highly visible hands-on leadership position for a marketer who understands that great marketing isnt simply about creating beautiful campaigns - it is about building brands creating demand supporting customers and driving profitable growth.

The Director will have ownership of:

• Marketing strategy and annual marketing plans
• Brand strategy and positioning
• Packaging and brand presentation
• Marketing budget and ROI
• Agency and creative partner relationships
• Digital marketing e-commerce social media and content
• Marketing analytics and performance measurement

The role will also have significant influence on product development and innovation including consumer insights product positioning naming packaging go-to-market strategy and commercialization.

The Director will work closely with the Sales Leader to identify growth opportunities strengthen customer relationships develop compelling customer programs and translate market insights into commercial opportunities.

This is an opportunity to make a visible impact on an established American company while helping shape what the next generation of Sconza looks like.

What Youll Do

Build the Marketing Strategy

Develop and lead an integrated marketing strategy that supports Sconzas growth objectives across consumer retail e-commerce wholesale private-label and contract manufacturing businesses.

Build the Brand

Strengthen Sconzas brand positioning identity voice storytelling packaging and consumer experience across every important touchpoint.

Drive Innovation

Partner closely with Product Development Sales Operations and executive leadership to identify opportunities bring consumer insights into innovation and develop compelling go-to-market strategies for new products.

Partner With Sales

Work as a strategic partner to the Sales Leader to generate demand support customer acquisition and identify new commercial opportunities.

Lead Digital & Content

Own the strategy and performance of Sconzas websites e-commerce social media email content and other digital channels. Establish meaningful KPIs and continuously improve performance.

Measure What Matters

Develop a disciplined approach to marketing analytics and ROI. Use data consumer insights and market intelligence to make better decisions and focus resources on the opportunities with the greatest potential.

Lead the Function

Own the marketing budget manage agency and creative relationships lead the marketing team establish priorities and create a culture of creativity accountability collaboration and measurable results.

What Were Looking For

Were looking for a commercially minded marketing leader who combines strategic vision with exceptional execution.

You are likely someone who:

• Has 10 - 15 years of progressive marketing experience including meaningful leadership responsibility.
• Has experience in CPG food beverage confectionery or another consumer-focused industry.
• Has successfully built brands and executed multi-channel marketing strategies.
• Understands consumer behavior and knows how to turn insights into action.
• Has experience with product launches packaging go-to-market strategy digital marketing and e-commerce.
• Is a detailed manager of budgets agencies analytics and marketing technology.
• Is highly analytical but equally creative.
• Writes and communicates exceptionally well.
• Can move comfortably between high-level strategy and hands-on execution.
• Builds strong relationships across Sales Product Development Operations and executive leadership.
• Is entrepreneurial curious accountable and energized by the opportunity to build something meaningful.

Most importantly you understand that marketing is a business function - not simply a communications function.

What Success Looks Like

Within the first 12 months you will have:

• Established a clear and measurable marketing and brand strategy.
• Strengthened Sconzas brand positioning and market presence.
• Created a disciplined framework for measuring marketing performance and ROI.
• Improved the effectiveness of digital e-commerce social and content marketing.
• Built a strong strategic partnership with Sales.
• Become a trusted voice in product development and innovation.
• Established a repeatable go-to-market process for new products.
• Identified and executed meaningful opportunities to generate incremental revenue and strengthen brand equity.
• Built a high-performing marketing function capable of supporting Sconzas next stage of growth.

Compensation & Benefits

Base Salary: $170000 - $195000 annually

This position is eligible for an annual performance-based incentive with a target opportunity of 15% of base salary.

Sconza offers a competitive benefits program including:

• Full medical and dental coverage
• 401(k) with company match and discretionary company contribution
• 100% immediate vesting
• Vacation
• 11 paid holidays per year

Why Sconza

At Sconza your work wont disappear into layers of corporate bureaucracy.

Youll work directly with the President & CEO and alongside leaders across Sales Product Development Operations and Finance. Youll see your ideas become products packaging customer programs digital experiences and brands that reach consumers across the country.

Youll have the opportunity to join an established successful family-owned company - and help determine what its next 87 years look like.

If youre a strategic marketer who wants to build brands influence innovation create growth and leave your mark on an American confectionery company wed like to hear from you.

Required Experience:

Director