Director of Marketing

LoadUp is hiring a Director of Marketing to own our growth engine across DTC and marketplace channels. This is a strategic hands-on leadership role based onsite at Avalon in Alpharetta GA with direct influence over revenue customer acquisition retention and long-term customer value.

Youll own the strategy and execution of performance marketing lifecycle marketing and marketplace growth leading a high-performing team and reporting into executive leadership.

• Define and own the growth marketing strategy across direct-to-consumer (DTC) and marketplace channels aligning acquisition retention monetization and revenue growth with company OKRs

• Lead and optimize seven-figure media budgets across paid social paid search programmatic advertising CTV and affiliate marketing (Meta Google and beyond)

• Optimize marketing investment against CAC ROAS LTV conversion rate and unit economics

• Develop channel-level budget allocation strategies based on performance incrementality and growth potential

• Build a rigorous experimentation program (A/B and multivariate testing) across creative acquisition funnels pricing onboarding and customer journeys

• Establish growth KPIs and executive-level dashboards for acquisition retention revenue and marketplace performance

• Partner with analytics and data teams on attribution measurement LTV/CAC modeling and reporting using SQL BI tools and experimentation platforms

• Maintain strong standards for marketing measurement tracking attribution privacy and data governance

• Build and scale lifecycle marketing across email SMS push and in-app messaging including onboarding retention reactivation and win-back programs

• Improve retention and repeat behavior through segmentation personalization testing and behavioral data

• Partner with Product and Engineering to improve customer journeys and remove funnel friction

• Partner with Marketplace Operations and Product to grow marketplace supply and demand

• Develop acquisition and activation strategies for marketplace buyers and sellers

• Identify and scale growth levers that improve marketplace activation utilization liquidity and long-term customer value while protecting unit economics

• Recruit lead mentor and develop a high-performing growth marketing organization including performance marketers lifecycle marketing specialists analysts and creative partners

• Lead agency and marketing technology vendor relationships with clear performance and cost-efficiency expectations

• Partner closely with Product Engineering Finance Analytics and Operations to prioritize growth initiatives

• Present growth strategy performance insights forecasts and recommendations to executive leadership and board-level stakeholders

• Bachelors degree in Marketing Business Analytics or a related field or equivalent professional experience

• 10 years of growth marketing performance marketing digital marketing or customer acquisition experience

• 4 years of senior marketing leadership experience within a DTC marketplace platform or technology-driven business

• Demonstrated success scaling paid acquisition across Meta Ads Google Ads programmatic CTV and affiliate marketing managing seven-figure or larger digital media budgets

• Proven experience growing a two-sided marketplace or platform business with a strong understanding of supply/demand growth customer acquisition retention and unit economics

• Experience building and scaling lifecycle marketing programs across email SMS push and in-app channels

• Strong analytical skills with SQL BI tools attribution platforms and experimentation tools plus experience with modern martech stacks (CDPs ESPs analytics platforms)

• Experience measuring and optimizing CAC LTV ROAS conversion rates retention and marketing ROI

• Proven success hiring developing and leading high-performing marketing teams

• Executive-level communication skills with experience presenting strategy and performance results to senior leadership

• A strategic operator who balances long-term growth strategy with immediate revenue and unit-economics opportunities

• A data-first leader who uses analytics and experimentation to accelerate learning and decision-making

• A team builder who develops strong leaders and creates a collaborative high-performance culture

• A cross-functional partner who translates growth opportunities into Product Engineering Finance and Operations priorities

• Competitive compensation

• Health & wellness coverage

• Generous paid time off

• 401(k) with 5% company match

• Monthly lifestyle stipends employee recognition programs and referral bonuses

LoadUp is a tech-powered on-demand junk removal and home services platform connecting individuals and businesses nationwide with a vetted network of local providers for removal disposal assembly and hourly labor. Founded in 2014 LoadUp set out to replace an industry known for hidden fees and vague pricing with real-time upfront pricing and dependable local pros no guessing no surprises just honest service done right. Today LoadUp is one of the largest on-demand junk removal and home services platforms in the country. Weve been named to Inc.s 5000 list of Fastest-Growing Companies and have been a certified Great Place to Work since 2019. As we continue growing were looking for talented driven people who want to help reimagine what this industry can be.

Onsite Avalon Alpharetta GA (Metro Atlanta / Greater Atlanta / North Atlanta)