Director of Growth Marketing

Start Date: ASAP Summer 2026

Role Type: Full-Time Salaried

Background: Growth marketing and demand generation marketing automation platforms and K-12 education district sales cycles

Location: Remote USA-based (up to 10% to 15% travel)

Salary: $113000 - $125000 per year plus benefits

Who We Are:

The Modern Classrooms Project is a fast-growing 501(c)(3) nonprofit organization that empowers educators to build classrooms that respond to every students needs. Founded by two award-winning teachers we lead a movement of educators in implementing a differentiated mastery-based instructional model that leverages technology to foster human connection authentic learning and social-emotional growth.

To date our free online course and structured training programs have empowered almost 100000 educators nationwide and globally. Weve partnered with schools and districts nationwide to train and support both teachers and administrators and researchers from Johns Hopkins University found overwhelming positive support for our approach. We are an ambitious idealistic team and we are passionate about what we do.

Job Description - Why we need you!

As MCP moves into a new and exciting phase of our mission we are introducing our first education technology products to the market and building the core go-to-market capabilities necessary to make them a success. Central to that effort is the hiring of a Director of Growth Marketing to define build and execute our pipeline generation efforts across all our channels and activities. This senior individual contributor will be accountable for our email/marketing automation strategy and platform (Salesforce Account Engagement) including email deliverability paid media lead pipeline generation campaigns scoring and analytics. The position will report to the Chief Marketing Officer.

MCP operates with the same lean outcomes-focused approach as a fast-moving startup. MCP Marketing is similarly a focused team meaning you must have a startup mindset to succeed here. Were creative problem solvers both specialists and generalists who chip in wherever help is needed to get the job done and hands on owners of our work. We are leveraging AI to fuel our productivity and scale so competency in AI tools like Claude and a deep self-guided curiosity for AIs potential in marketing is essential.

We are an entirely remote team that operates largely on US Eastern time zone hours. Expect 10%-15% travel as needed.

Key Responsibilities - What youll do:

• Pipeline Generation Campaigns Scoring and Analytics: Be the primary owner of MCPs top/mid-funnel pipeline strategy for prospective K-12 school and district partners from first touch through to MQL/SQL handoff. Youll be accountable for overall lead generation capture and nurture strategy; email marketing campaigns; lead scoring; analytics and reporting. You will also take point on email deliverability. Youll work closely with your colleagues in Sales and RevOps to ensure we have a clear view into pipeline quality follow up and tactics to drive closed/won.
• Marketing Automation & MarTech Platform Management: You will own our Salesforce Account Engagement platform including acting as the day-to-day administrator ensuring we are leveraging the capabilities of the platform to the fullest while ensuring its smooth operation. You will also work across the marketing team to help manage our various other martech tools and platforms.
• Paid Media Strategy: Strategy management optimization and reporting of MCPs Google Ads budget and any future paid media channels and opportunities.
• Strategic Partner Go-to-Market: Serve as the primary accountability for go-to-market efforts for MCPs many strategic partners from philanthropists to curriculum and technology vendors to national and state education associations. This includes being a primary point of contact and planning and implementing various tactics such as email campaigns and advertising opportunities.
• Marketing Strategy: Partner with your colleagues in MCP Marketing the executive team and peer stakeholders across the organization to plan and execute our marketing strategy and shape the future of MCP beyond your specific role.

You should apply if:

• An experienced growth marketer with practical knowledge of the essential tactics channels analytics/KPIs and tools common to small and mid-sized companies. Knowledge of product-led growth (PLG) and a general growth hacking mindset would be a significant bonus.
• Fluent hands-on knowledge of marketing automation platforms particularly Salesforce Account Engagement. This is a very hands-on role and you will be in the weeds operating both as a strategist and an implementer for these platforms in support of the wider GTM team.
• A solid understanding of the K-12 district buying cycle process and market dynamics. K-12 is a uniquely challenging market and having an existing strong understanding of the seasonality funding sources buyer groups funding pressures/sources and channels and tactics that are effective at reaching key stakeholders will be essential for success in this role.
• A builder at heart who is excited about creating process templates and strategies from scratch and doesnt need a polished and established GTM toolset in place in order to get the job done
• Both a true strategist and a hands-on marketer someone comfortable with crafting GTM strategy in one meeting and then designing and writing a nurture series in the next. You take a creative and flexible approach to getting things done to keep the organization moving forward.
• A bonus - familiarity with our specific tools and platforms especially Salesforce Asana Google Workspace Claude (Chat/Cowork Design Code) Gong AI RollWorks/AdRoll etc.
• Someone with genuine curiosity for the role AI can play in helping a marketing team scale and serious hands-on familiarity with the use of AI tools (especially Claude Chat/Cowork/Code) in a marketing context.
  
  

Compensation and Benefits

We aim to offer a competitive compensation package as well as the opportunity to work in a fast-growing nonprofit that is on a mission to improve education worldwide. This includes:

• Salaried position: $113000 - $125000 gross salary per year
• Employer-sponsored health insurance through CareFirst BlueCross BlueShield
• Employer-sponsored dental and vision insurance and ancillary benefits through MetLife
• Participation in Vanguard 403(b) deferred-compensation plan with 3% employer match
• Paid Time Off inclusive of: vacation/PTO (20 days) paid holidays paid parental leave sick and safe paid time off Me Days and the ability to earn paid Comp time off
• Annual budget for MCP-funded Continuous Learning for the program(s) you request (available after 6 months of continuous full-time employment)
• FSA and Dependent Care FSA access
• 1x Salary Life Insurance company-paid coverage
• Access to Wishbone Pet Insurance Benefit
• Ability to work remotely and to set your own hours (within reason)

STATEMENT OF NON-DISCRIMINATION: The Modern Classrooms Project is committed to equal employment opportunity. We do not discriminate on the basis of race color gender disability age religion sexual orientation nationality or ethnicity. We are strongly committed to hiring a diverse team and encourage applications from traditionally under-represented backgrounds.