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Director of Digital Marketing

BBMA

Job Location:

Atlanta, GA - USA

Monthly Salary: Not provided by the employer

Posted: 29 May 2026 (30+ days ago)

Application Deadline: 26 August 2026

Vacancies: 1 Vacancy

The job posting is outdated and position may be filled

Job Summary

Company

Big Blue Marble Academy (BBMA) operates 93 schools serving more than 14000 students providing early care preschool after-school care and summer camp for children ages 6 weeks to 12 years. BBMA nurtures little minds through a robust preschool curriculum that ensures children are developmentally socially and emotionally prepared for kindergarten and beyond. Its emphasis on global awareness and character development teaches children invaluable lessons growing big hearts that are ready and eager to take on the world. For more information visit .

Position Overview

The Director of Digital Marketing provides strategic leadership for all digital marketing channels platforms and campaigns across the organization. This role is responsible for setting the digital marketing vision managing all elements of execution and driving enrollment growth through data-informed performance-optimized digital strategies. The ideal candidate is both strategic and hands-on with experience managing multi-channel campaigns content creation and team coordination within a mission-driven educational environment.

Key Responsibilities

Digital Strategy & Organizational Leadership

Own and drive a multi-year digital marketing strategy aligned with enrollment growth targets brand visibility goals and community engagement objectives

Serve as the digital marketing authority advising the VP and executive stakeholders on channel strategy platform investment and digital ROI

Lead competitive digital landscape analysis to identify trends benchmark performance and differentiate the organizations online presence in the ECE sector

Develop and manage the digital marketing budget allocating spend across channels strategically and reporting on performance outcomes to executive leadership

Maintain compliance with all advertising standards privacy laws (COPPA FERPA) and brand guidelines

Own the BBMA digital workforce making recommendations for changes as needed to optimize results

Paid Media & Performance Marketing

Oversee all paid digital channels including Google Ads (Search Display Performance Max) Meta programmatic display and emerging platforms with a focus on enrollment-driving conversions

Set campaign strategy audience targeting and budget allocation across paid channels; monitor performance and optimize continuously for CPA ROAS and lead quality

Lead A/B testing and creative experimentation frameworks to improve ad performance and landing page conversion rates

Ensure paid media campaigns are integrated with CRM and analytics systems for accurate attribution and full-funnel visibility

SEO Content & Organic Digital Growth

Define and execute a comprehensive SEO strategy covering technical SEO on-page optimization local search and content-driven authority building to improve organic visibility and traffic

Partner with content and communications teams to align editorial strategy with search intent digital storytelling and audience engagement goals

Oversee the organizations website performance UX standards and digital content calendar to ensure a cohesive conversion-optimized family experience

Drive innovation in organic channel growth including social media YouTube and community-based digital engagement

Qualifications

Education & Experience

Bachelors degree

Minimum of 5 years of experience in marketing with at least 2 years in education family services or early childhood settings.

Demonstrated expertise managing and optimizing paid digital channels (Google Ads Meta) SEO programs and CRM platforms

Proven track record of building or scaling digital marketing functions that have driven measurable enrollment lead generation or revenue growth.

Experience managing digital marketing budgets and presenting performance outcomes to executive leadership or boards.

Proficiency in digital tools (Google Analytics Mailchimp HubSpot Canva CRM systems).

Data interpretation and reporting skills for executive leadership.

Ability to balance multiple priorities and manage projects to deadlines.

Mission-driven with a deep respect for early childhood education and family partnerships.

Creative collaborative adaptable and strategic thinker with attention to detail.

Committed to diversity equity inclusion and belonging principles in all marketing efforts

Join a team that takes pride in teamwork giving back and welcoming an inclusive environment. A career with Big Blue Marble Academy will empower you to reach your career goals while making a difference in the lives of the children we serve.

Employment is contingent upon successful completion of our background check pre-hire screenings and onboarding processes. All employment is at-will and may be terminated at any time with or without cause.

BBMA is an equal opportunity employer and supports a diverse workforce. All applicants will be considered for employment without attention to race color religion sex sexual orientation gender identity national origin veteran or disability status.