Director of Digital Content Strategy

Quinnipiac University is a private coeducational institution located 90 minutes north of New York City and two hours from Boston. The university currently has an enrollment of 9700 students in more than 100-degree programs through its Schools of Business Communications Computing & Engineering Education Health Sciences Law Medicine Nursing and the College of Arts & Sciences. Our 20 Division I teams have achieved remarkable success boasting national and conference titles including a 2023 NCAA national championship win in mens ice hockey a trip to the Sweet 16 for our womens basketball team and NCAA Tournament appearances by many of our programs. The Quinnipiac University Poll is nationally recognized as a leader in public opinion research and the university is consistently recognized by U.S. News & World Report and Princeton Review. The Wall Street Journal ranked Quinnipiac #51 among the best colleges in the nation and second in Connecticut for our exceptional graduation rate salary impact learning facilities career preparation and learning opportunities.

The university is in the midst of program expansion and renewal for both traditional and adult learners the development of innovative strategic partnerships and recently opened South Quad with three state-of-the-art buildings.

As Quinnipiac grows the university remains guided by the core values that define our community and shapes the experience of every student and employee.

• We are fiercely committed to ensuring every Bobcat thrives. We are a lifelong partner for every learner.
• We passionately care about our community. Everyone should feel welcome and valued.
• We boldly shape our universitys future. We will forge a path of impact together.

These values are the foundation of who we are and reflect the Quinnipiac spirit found across our campuses. For more information please visit . Connect with Quinnipiac on Facebook Instagram YouTube TikTok and X.

Strategic editorial direction

Inform topical story selection influence narrative framing and build best practices for format across all channels
Strategically identify and prioritize topics that advance institutional and enrollment goals
Provide editorial input to shape content in line with the universitys marketing and business goals
Evoke emotional connections with the audiences this content serves consistently centering the needs aspirations and decision-making journeys of prospective and current students in every content recommendation and creative decision.

Discoverability and visibility

Develop and implement a comprehensive discoverability strategy spanning SEO AEO and GEO anticipating changes in search and LLM behavior in collaboration with key contributors
Define document and enforce format standards including page architecture structured content and format-specific benchmarks to make content findable and citable across search engines and large language models
Apply consumer research platforms databases and trend analysis to continuously surface objective market needs and audience demand signals ensuring all content decisions are grounded in current data
Lead initiatives to achieve measurable increases in organic and AI-driven visibility citation and reach

Content enablement and implementation

Design and implement briefs and reusable tools to enhance the value efficiency and scalability of content production across the university.
Train and empower MarCom channel leads to develop and execute on-strategy content with autonomy and consistency.
Foster a collaborative and inclusive content culture sharing knowledge offering constructive feedback and supporting colleagues inside and outside of MarCom.
Act as a trusted resource and collaborative partner across MarCom building meaningful relationships with key stakeholders to advance shared content goals.

Coordination and measurement

Establish metrics for content effectiveness audit performance regularly address gaps and foster accountability among creators for the impact of content on awareness engagement and conversion.
Inform paid media planning audience targeting and campaign messaging to ensure owned content and paid amplification operate as a coordinated system.
Maintain working knowledge of the CMS and existing templates to author edit and publish digital content as needed.

• Bachelors degree is required
• Masters degree is preferred

• A minimum of 10 years of experience indigital content strategy communications marketing or a related field with a demonstrated ability to drive organizational impact through content
• Exceptional communication writing and editing skills with a talent for translating complex information into compelling audience-centered content.
• Experience managing and optimizing content within a Content Management
• Demonstrated experience working within a CMS
• Proven track record of providing strategic communications direction and consultation at all levels of an organization
• Demonstrated ability to lead and direct activities of direct reports
• Strong project management experience with the ability to manage multiple priorities coordinate cross-functional initiatives and deliver results in a fast-paced environment
• Demonstrated key accountability and leadership skills
• Excellent people and project management skills
• Proven ability to collaborate effectively with individuals from varied backgrounds