Director of Digital & B2C Marketing (Hybrid)

At Lakeshore weve spent decades helping educators and families find products that make learning joyful. As Director of Digital and B2C Marketing youll lead the team that connects those products to the people who need them owning our paid search paid social email SMS and push channels and shaping the end-to-end digital experience that drives customer acquisition and revenue growth. This is a high-visibility role with real ownership: youll set the strategy build the teams capabilities and be accountable for results that matter to the business. 

A day on the job looks like this: 

• Own the digital performance marketing roadmap setting channel strategy establishing KPIs and holding the team accountable for measurable improvements in acquisition engagement and revenue across paid search paid social email SMS and push 
• Lead agency and internal team partnerships to identify prioritize and execute opportunities for conversion improvement and revenue expansion including paid campaign launches and creative asset development 
• Drive the evolution of Lakeshores omnichannel contact strategy integrating data and customer insights to improve path-to-purchase performance both on-site and in-app 
• Translate performance data into clear direction communicating priorities budget decisions and results to cross-functional partners and senior leadership with confidence and a compelling point of view 
• Coach develop and grow a high-performing digital marketing team by setting clear goals closing capability gaps and creating a culture of accountability and continuous improvement 
• Partner with Creative to develop insight-driven briefs and oversee the production of assets that meet both performance standards and brand quality 
• Manage and forecast the paid advertising budget ensuring disciplined allocation across channels and a strong return on investment 

Qualifications :

Got the skills and experience Heres what were looking for: 

Required:

• 8 years of experience in digital marketing within a B2C ecommerce environment 
• 5 years leading and developing digital performance marketing teams with direct accountability for team results 
• Deep hands-on expertise in paid search and paid social platforms (Google Ads Meta Ads Manager and similar) including campaign strategy bid management audience targeting attribution and budget forecasting 
• Proven track record building and executing integrated omnichannel digital marketing strategies that drive measurable business outcomes 
• Strong analytical skills with experience using data to diagnose performance identify opportunities and make confident decisions including proficiency in digital analytics and customer journey tools 
• Experience managing external agencies and cross-functional stakeholders across a complex fast-moving organization 
• Bachelors degree or equivalent experience in a related field 
• Ability to work onsite in Carson CA on a hybrid schedule 

What sets you apart: 

• You lead with data but communicate with clarity you can take a complex performance story and make it compelling to a room of executives or a team of specialists 
• You build accountability without micromanaging your teams know what success looks like and feel equipped to get there 
• Youre equally comfortable setting three-year strategy and rolling up your sleeves to pressure-test a media plan 
• You create environments where different perspectives sharpen the work rather than slow it down 

Additional Information :

And heres our end of the bargain!

At Lakeshore we pay local market wages for employees that reside within Los Angeles and Orange Counties.

For this position new employees joining Lakeshore who live within Los Angeles and Orange Counties are typically brought into the organization at a salary rate between $141500-$190000 depending on relevant experience & skillset.

This range is indicative of projected hiring range. The annual base compensation will take into account each candidates relevant experience location and skillset.

• Bonus eligible
• Paid leave for new parents to support work/life balance and family bonding
• Excellent medical/dental and vision coverageEPO PPO and HSA
• 401(k) retirement plan with company contribution (because you will retire someday)
• Flexible benefitschoose what you like ignore the rest
• On-site preschool for our employees children
• On-site employee gym for all levels/fitness needs
• Generous employee discount
• Casual dressand we really mean it

At Lakeshore we know our diversity makes us stronger and when everyone feels included and valued we all win. We strive to embrace our differences and create an intentionally diverse and inclusive community that is representative of the teachers families and children we serve.

We know we couldnt do the extraordinary things were doing without the people on our team. Thanks to the passion and enthusiasm of this spectacular group Lakeshore is more than a great place to workits a great experience to be part of. Day in and day out we give everything weve got to create products that instill a sense of wonder and foster a true love of learning. To help maintain this high bar for success were constantly on the lookout for people to join us. So if youre a down-to-earth professional who shares our desire for making a difference wed love to hear from you. 
 
To learn more about Lakeshore visit  Employment Opportunity Policy
People are selected to become members of the Lakeshore family based on skill merit and mind-boggling talentnot based on race color creed sexual orientation gender or gender identity marital status domestic partnership status military status religion age national origin ancestry alienage AIDS or AIDS-related complex status genetic information predisposition or carrier status status as a victim of domestic violence physical or mental disability or any other characteristic protected by applicable law. If things arent equal we all lose.

To learn about how we collect and use Applicant information please visit our Employee/Applicant Privacy Policy.

Lakeshore is an E-Verify employer. We use E-Verify to confirm the employment eligibility of all newly hired employees.

Please see the E-Verify Participation Poster and Know Your Rights Poster in English and Spanish for more information. INDRLL1

Remote Work :

No

Employment Type :

Full-time