Director of Customer Marketing & Community
San Francisco, CA - USA
Job Summary
This is a zero-to-one opportunity to build a customer advocacy engine from the ground up at a fast-growing healthcare AI company. Sitting at the intersection of marketing customer success and go-to-market you will turn customer outcomes into compelling proof points that accelerate pipeline and deepen market trust. If you love building from scratch and thrive in high-growth environments this role is for you.
- Build a Customer Advisory Board (CAB) from scratch including recruiting members designing the charter and scheduling the first engagements.
- Stand up a customer reference program and evidence production cadence shipping case studies testimonials and video content on a predictable schedule.
- Create and manage a customer speaker bureau identifying preparing and placing customers at flagship events webinars and press opportunities.
- Embed customer proof points across all go-to-market motions including the website sales collateral ABM campaigns and executive communications.
- Build a reporting framework to track advocacy program impact on pipeline references delivered stories shipped and community engagement.
- 7 years of experience in customer marketing customer advocacy or closely related roles with a proven track record building programs from scratch.
- Demonstrated experience building a CAB from zero including a documented member recruitment playbook and charter design.
- Hands-on experience standing up customer reference programs and producing evidence assets on a consistent cadence.
- Experience creating and managing a speaker bureau with a track record of placing customers at high-profile external engagements.
- Strong ability to embed customer proof points across GTM motions and collaborate cross-functionally with sales marketing and executive teams.
- Healthcare or healthtech industry experience or deep familiarity working with healthcare system executives.
- B2B enterprise background; experience at well-funded high-growth startups or companies in vertical SaaS or regulated industries is a strong plus.
- Proficiency with CRM platforms (such as Salesforce) marketing automation and content management systems; familiarity with AI/ML tools is a plus.
- Excellent storytelling and public speaking skills with the ability to coach customers for external engagements.
- Must be authorized to work in the United States without visa sponsorship.
Base salary: $180000 to $200000 USD annually. No visa sponsorship is available for this role.
Hybrid role based in San Francisco CA or New York NY.