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Director of AI Experience Design


Job Location:

Phoenix, AZ - USA

Yearly Salary: USD 154200 - 205600
Posted: 12 September 2026 (7 days ago)
Application Deadline: 10 December 2026
Vacancies: 1 Vacancy

Job Summary

At Edelman Financial Engines (EFE) our purpose is to guide people with the financial advice they need to thrive.
We believe that every dollar saved represents a lifetime of hard work and aspirations and every dollar invested has a job to do for our clients. Thats why we are committed to managing our clients investments by truly understanding them as people first and then delivering advice strategies and solutions to help them feel confident about the plans they are making whether for today tomorrow or in the great unknown future. Our goal is to build long-term relationships based on respect integrity and a belief that our responsibility is to help people make smart investments decisions in every stage of their lives.
Our culture is grounded in our CORE values: Client First One Team Respectful Candor and Endless Curiosity. These values guide everything we do for our clients and each other. We are committed to moving forward together. If you are inspired by purpose-driven work and a collaborative values-led culture we invite you to explore a career with us.

As a Director of AI Experience Design within the AI Center of Excellence you will play a pivotal role in shaping how AI transforms the advisor client and employee experience across Edelman Financial Engines. This role is responsible for defining and driving a human-centered AI experience strategy that combines behavioral science design thinking and data-driven decision making to create intuitive trusted and outcome-oriented AI solutions. You will champion a deep understanding of user behavior needs motivations and decision-making patterns to influence the design of AI-powered tools workflows recommendations and agentic experiences that drive adoption engagement trust productivity and business impact.

In addition to being a highly collaborative and influential leader we are seeking a candidate who brings a unique blend of UX leadership behavioral design expertise and AI product innovation. The ideal candidate has a proven track record of translating complex technologies into simple intuitive experiences and using behavioral insights user research and data to drive measurable results. If you are passionate about designing the future of human-AI interaction thrive in rapidly evolving environments and believe exceptional experiences should be measured not only by usability but by the outcomes they create this is an opportunity to make a lasting impact on the future of AI at Edelman Financial Engines.

Responsibilities:

  • AI Integration & Design
    • Define and champion experience principles for AI-powered products tools and workflows across the organization.
    • Design conversational multimodal and agent-assisted experiences that support natural and intuitive user interactions.
    • Create user journeys that effectively blend human expertise with AI-driven recommendations and automation.
    • Establish AI UX standards interaction patterns and design guidelines that promote consistency accessibility trust and usability.
    • Conduct user research to understand customer behaviors needs mental models and emerging expectations related to AI-driven experiences.
    • Drive the development of personas journey maps service blueprints and experience frameworks for AI-enabled products.
    • Ensure AI experiences are transparent explainable and aligned with responsible AI principles.
  • Product Design Execution & Collaboration
    • Partner closely with Product Managers Engineers Architects and Data teams throughout the product lifecycle to deliver high-quality AI-centered experiences.
    • Translate user insights into wireframes prototypes workflows and interaction designs that can be rapidly tested and validated.
    • Participate in product discovery experimentation and iterative design processes to continuously improve user outcomes.
    • Collaborate across multiple squads to drive experience consistency across products channels and business capabilities.
    • Advocate for user-centric decision-making throughout planning prioritization and execution activities.
    • Facilitate design reviews and experience assessments to ensure solutions meet usability and accessibility standards
  • Continuous Optimization
    • Leverage analytics and user feedback to refine and improve human-led AI-enabled experiences
    • Monitor performance of AI-enabled features and drive optimization
    • Ensure consistent and responsible utilization of AI across multiple execution teams

Requirements:

  • Bachelors degree required
  • 5-10 years of experience spanning UX design product design
  • Experience deploying AI/ML solutions in regulated environments (financial services strongly preferred)
  • Experience with Product development lifecycle from ideation to execution
  • Experience working with Agile product teams
  • Strong understanding of AI/ML ecosystems LLMs data platforms and orchestration layers.
  • Track record of balancing innovation risk and regulatory compliance.
  • Experience working with multiple stakeholders in different areas (ex: Data Architecture Compliance)
  • Experience working with ADA Compliant design
  • Strong understanding of AI (within the landscape of regulated industries preferred)
  • Ability to design experiences that build user trust transparency and confidence in AI-driven interactions.
  • Proficiency in journey mapping prototyping wireframing design systems and usability testing.
  • Strong communication and storytelling skills with the ability to influence stakeholders across business and technology teams.
  • Ability to understand interdependent ecosystems and proactively look for opportunities for scale and consistency.
  • Ability to leverage data to drive optimization across tool sets

Edelman Financial Engines takes a market-based approach to pay. The expected base salary range for this role nationally is below. However final base pay will be carefully determined based on several factors including responsibilities job-related skills relevant experience geographic location and market conditions. Additionally this role may be eligible for other forms of compensation and benefits such as a discretionary bonus health dental and other wellness plans and 401(k) contributions.

Pay Range

$154200 - $205600 USD

About Edelman Financial Engines
Since 1986 Edelman Financial Engines has been committed to always acting in the best interests of our clients. We were founded on the belief that all investors not just the wealthy deserve access to personal comprehensive financial planning and investment advice. Recognized byBarronsas a top RIA firm for eight years in a row(awarded each September (2018-2025) based on prior 12-month data through June 30)1wesupportmore than1.27 million clientsacross 140 offices nationwide and manage over$324billionin assets2.Our unique approach to serving clients combines our advancedmethodologyand proprietary technology with the attention of a dedicated personal financial planner. Every clients situation and goals are unique and the powerful fusion of high-tech and high touch allows Edelman Financial Engines to deliver the personal plan and financial confidence that everyone deserves.
For more information please visit.
Edelman Financial Engines encourages success based on our individual merits and abilities without regard to race color religion creed sex gender identity or expression sexual orientation pregnancy; marital domestic partner or civil union status; national origin citizenship ancestry ethnic heritage genetic information age legally recognized disability military service or veteran status.
Accommodations are modifications or adjustments to the hiring process that would enable you to fully participate in that you need assistance to accommodate a disability you may request one at any time by either contacting your recruiter or .
1TheBarrons Top 100 RIA Firms list an annual ranking of independent advisory firms is based on qualitative and quantitative criteria. Firmselecttoparticipatebut do not pay to be included in the ranking. The 2018 ranking refers to Edelman Financial Services LLC which combined its advisory business in its entirety with Financial Engines Advisors L.L.C. (FEA) in November 2018. For the same survey FEA received aprecombinationranking of 12th.
2EdelmanFinancial Engines data as ofSeptember 30 2025


Required Experience:

Director