Director, Media Analytics

Zenith is one of Publicis Groupes largest media agencies spanning 95 markets globally with US offices in New York Burbank Chicago Atlanta and Detroit. For more than 30 years we have been at the forefront of media helping to evolve and reshape the industry. We are highly regarded as a true agency partner by many high-profile brands for our expertise across numerous categories and wide range of capabilities that are unparalleled in the industry. Clients hire us for our track record of excellence in strategic planning investment and measurement. We also have specialist offerings including content commerce multicultural and future-proofed data capabilities.

What does Zenith Analytics do

Working closely with both the Business Planning and Activation teams Analytics designs the data strategy to tie our clients marketing to real-world business goals. We then mine that data to optimize campaigns and tell the stories that bring our clients closer to their marketing helping them understand if theyre talking to the people they want and if theyre doing it the right way.

What does a successful Director look like

We dont all look the same and we dont expect you to either. But successful members of our team generally have a passion for emerging tech and media bring a data-driven approach to decision-making have a fresh perspective and share it in a positive way dont shy away from a challenge and are always hungry to learn more.

We look for prior experience in media analytics especially digital media. You should already be used to representing your team to external clients since Associate Directors are often the face of our Analytics team. We hope youre a numbers whiz and know how to bring data to life through a compelling story. Were also hoping you have at least two years of experience managing junior-level staff members and have at least seven years of prior professional experience.

What does an Analytics Director do day-to-day

Our Directors work very closely with their team of analysts to help them stay on track with day-to-day deliverables. They also contribute crucial intellectual capital to their teams by designing campaign measurement plans based on their clients business needs and use data to tell great stories. Associate Directors also work closely with their VP to formulate a vision for their accounts and then execute on that vision with their team of analysts. As such Associate Directors are mentors managers project managers and thought leaders all at the same time.

• 8 years of work experience in media or related field.
• 3 years in a managerial or supervisory role. Experience managing multiple levels of Analysts.
• Experience growing and cultivating Analytics talent.
• Bachelors degree. Degree in a related field is a plus (i.e. STEM Economics Marketing etc.).
• Ability to communicate complex ideas to both external and internal clients
• Ability and comfort with presenting to senior level clients.
• Ability to develop frameworks learning agendas and steer complex analytics projects.
• Ability to develop and lead Analytics strategy for multiple clients.
• Extensive experience with Ad Servers such as CM360 and website analytics tools such as Google Analytics or Adobe Analytics.
• Experience with other digital media and analytics tools such Measurement Vendors BI Software.
• Experience with third party brand lift and research partners such as DISQO Dynata and Kantar.
• Advanced Excel skills (ability to work with macros advanced formulas pivot tables) and experience working with large data sets.
• Experience managing and querying relational databases.
• Understanding of a broad range of online advertising media channels such as Search Display Banners Email Contextual and Social as well as subject matter expertise in at least one of these areas.
• World-class customer service skills. Ability to service clients partners and internal stakeholders by understanding their needs translating those needs into creative solutions and delivering on those solutions with diligence and a sense of urgency.
• Experience and understanding with various cloud computing environments: AWS Azure Databricks GCP.

Preferred Experience:

• Experience with working with the following advanced analytics methods: descriptive statistics linear regressions multi-touch attribution modeling MMM cross-device measurement.
• Experience designing and managing databases schemas and ETL.

Our Publicis Groupe motto Viva La Différence means were better together and we believe that our differences make us stronger. It means we honor and celebrate all identities across all facets of intersectionality and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage dental vision disability 401K as well as parental and family care leave family forming assistance tuition reimbursement and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically please contact

All your information will be kept confidential according to EEO guidelines.

Veterans Encouraged to Apply.