Director Measurement & Analytics, Lowe's Media Network
Mooresville, NC - USA
Job Summary
Innovate Remotely
This position is fully remote allowing you to enjoy the flexibility of working from home while collaborating with skilled team members and contributing to groundbreaking solutions.
Your Impact
The Director of Measurement & Analytics for Lowes Media Network (LMN) leads client insights and campaign measurement delivering a high-touch differentiated insights experience for advertisers. This role ensures analytical strategies align with client objectives prioritizes the highest-impact opportunities and translates complex performance data into clear insights and recommendations. As a strategic leader and trusted client advisor the Director champions LMNs evolving Client Insights service model sets a high bar for client-facing work and leads a multinational team across the U.S. and India.
This role will lead a global team in the US and India to deliver against the objectives listed above.
What You Will Do
- Own end-to-end delivery of media measurement and analytics for Lowes Media Network ensuring insights are accurate scalable and actionable.
- Set and uphold a high bar for client-facing analytical work ensuring insights are analytically sound strategically relevant concise visually compelling and accompanied by a clear point of view and recommended action.
- Lead and develop a team responsible for media performance insights reporting customer intelligence and strategic business reviews.
- Serve as a strategic partner to the Senior Director Measurement Strategy & Analytics helping define the long-term measurement vision based on advertiser needs while leading execution and adoption.
- Champion the evolution of LMNs Client Insights service model creating a differentiated white-glove experience for priority advertisers that is proactive consultative customized to client needs and focused on measurable business impact.
- Serve as a senior credible analytics voice with LMN advertisers leading high-stakes client conversations and delivering executive-ready performance narratives forward-looking insights and clear recommendations that influence advertiser strategy investment decisions and long-term partnerships.
- Collaborate closely with the Media Planning & Optimization team along with the Measurement Foundations & Evolution team to drive continuous improvement in methodology data-driven decision making and the measurement roadmap.
- Lead change management to drive adoption of new measurement approaches across sales client and analytics teams; establish rigorous prioritization across client insights and analytical requests balancing client value business impact level of investment scalability and team capacity to ensure resources are focused on the highest-value questions and opportunities.
- Ensure measurement strategies and analytical approaches begin with a clear understanding of advertiser objectives business questions and decision needs translating them into focused learning agendas and analytical plans.
- Build strong partnerships with Client Services leadership to embed Client Insights early and consistently throughout the advertiser lifecycle from planning and learning-agenda development through campaign optimization business reviews renewal and growth conversations.
- Proactively identify emerging business and analytics needs improving reporting measurement approaches and insight capabilities.
- Lead a high-performing multinational analytics organization building strength in advanced analytics consultative storytelling prioritization of insights projects and strategic advisory.
Minimum Qualifications
- Bachelors degree Business Finance Statistics Econometrics
or related field or equivalent years of experience in lieu of education requirement if applicable - 10 years of experience in marketing analytics media measurement customer analytics retail media or a related analytical field.
- 5 years of experience leading teams including managing people leaders while influencing cross-functional stakeholders and delivering measurable business outcomes.
- 5 years applying strong analytical critical thinking and communication skills to synthesize complex data and present clear insights and recommendations to senior stakeholders.
- 4 years collaborating across multiple cross-functional teams such as Sales Marketing Product and Data to drive data-informed decisions and advance business objectives.
- 4 years applying marketing measurement and advanced analytical techniques such as incrementality testing test-and-learn frameworks Media Mix Modeling (MMM) Multi-Touch Attribution (MTA) regression clustering or propensity modeling.
- 3 years working with analytics tools and large-scale first-party data environments such as SQL SPSS Python R or similar to analyze customer and marketing performance data.
Preferred Skills/Education
- Masters degree Business Finance Statistics Econometrics
or related field - Experience working in a retail environment preferably in omni-channel retail.
- Experience managing global team
Starting rate of pay may vary based on factors including but not limited to position offered location education training and/or experience. For information regarding our benefit programs and eligibility please visit our benefits page.
Lowes hourlyremoteassociates cannot reside in Alaska California or Hawaii. Lowes salariedremoteassociates cannot reside in Alaska or Hawaii.
About Lowes
Lowes Companies Inc. (NYSE: LOW) is a FORTUNE 100 home improvement company with total fiscal year 2025 sales of more than$86 billion. Lowes employs approximately 300000 associates and operates over 1750 home improvement stores 540 branches and 120 distribution centers. Lowes is a core value S&P 500 equity stock and a dividend aristocrat. Based inMooresville N.C. Lowes supports the communities it serves through programs focused on creating safe affordable housing improving community spaces helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information visit.
Lowes is an equal opportunity employer and administers all personnel practices without regard to race color religious creed sex gender age ancestry national origin mental or physical disability or medical condition sexual orientation gender identity or expression marital status military or veteran status genetic information or any other category protected under federal state or local law.
Qualified applicants with arrest or conviction records will be considered for Employment in accordance with applicable laws including the Los Angeles County Fair Chance Ordinance for Employers the Los Angeles Fair Chance Ordinance the San Francisco Fair Chance Ordinanceand the California Fair Chance Act.
Lowes believes that conviction records may have a direct adverse and negative relationship to the following job duties: accessing company property assets information and products; partnering supervising and regularly working with other Lowes employees; and adhering to and monitoring compliance and safety guidelines.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Required Experience:
Director
About Company
Discover the best Labor Day sales at Lowe’s. Shop deals on appliances, patio, grills, lawn and garden, and more in store or online at Lowes.com.