Director, Marketing Operations

Why Join GEICO

At GEICO we offer a rewarding career where your ambitions are met with endless possibilities.

Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive on relentless innovation to exceed our customers expectations while making a real impact on local communities nationwide.

Founded in 1936 GEICO is a member of the Berkshire Hathaway family of companies and one of the largest auto insurers in the United States. When you join our company we want you to feel valued supported and proud to work here. Thats why we offer the GEICO Pledge: Great Company Great Culture Great Rewards and Great Careers.

At GEICO we offer a rewarding career where your ambitions are met with endless possibilities. Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive through relentless innovation to exceed our customers expectations while making a real impact for our company through our shared purpose. When you join our company we want you to feel valued supported and proud to work here. Thats why we offer The GEICO Pledge: Great Company Great Culture Great Rewards and Great Careers.

Location: This is a hybrid role with an onsite presence of 3 days per week at our NYC or Bethesda office.

Reports To: Head of Marketing Transformation & Operations

Role Purpose:

The Director of Marketing Operations is responsible for architecting GEICOs marketing operating system - the connective tissue that turns marketing strategy into measurable results at and implementsthe operational backbone that enables speed quality and impact across all marketing functions.

Operating at the intersection ofstrategyand execution this roleis deeply involved in making the day-to-day system work at GEICO. The position owns the operational foundation that ensures marketing programs and teams run smoothly:contractmanagement governance controls workflow discipline stakeholder alignment and the systems that turn strategy into consistent delivery.

This leader ensures operating models are clear and consistently applied while managing organizational change with minimal disruption during onboarding transitions and transformation initiatives. The role drives broaderoperations community excellence through scalable best practices automation AI integration and streamlined processes that manage increasing complexity more effectively.

What Youll Own:

Operational Excellence & Delivery

• Embed operational rigoracross all workflows controls and reporting

• Be the go-to escalation pointfor complex delivery or governance issues with swift resolution and minimal disruption

• Design staffing modelsthat map marketing talent efficiently across all workstreams

• Connect the dotsbetween strategy funding execution and performance through clear processes and workflows

• Eliminate funding friction- streamline how marketing work gets approved and activated

Cross-Functional Partnership & Influence

• Build trusted relationshipsacross the GEICO teams - essential for creating a system that actually works organization-wide

• Create buy-in and consensuswith teams outside your direct control

• Design transparent communicationso all teams stay clear on marketing ops progress with the right level of detail for each audience

Risk Governance & Financial Stewardship

• Primary marketing partnerto Finance Legal Compliance and Risk teams

• Balance innovation with control- enable speed while maintaining operational integrity

• Establish governance frameworks that ensureregulatory adherence audit readiness and risk mitigation

• Drive automationto reduce manual effort errors and duplication

• Ensure marketing investments scalewithout introducing operational regulatory or reputational risk

Partner& ScopeLeadership

• Leadpartnerstrategy(alongside legal and supplier management)across supplier selection negotiations renewals and compliance

• Design scope processeswithin marketingthat start with clear briefs and deliver trackable measurable outcomes

• Ensure compliancewhile supporting strategic sourcing and competitive RFPs

• Single threadedleaderfor agency and supply management

Performance & Operational Excellence

• Evolve supplier performancethrough KPIs scorecards and regular business reviews

• Drive continuous improvementthrough process enhancements and cost-saving initiatives

• Resolve performance issuesquickly with structured corrective action plans

What Success Looks Like:

• A clearly defined and understood marketing operating system that teams can easily navigate and use

• Increased operational clarityteams understand how work gets done where decisions happen and how tools connect

• Measurable improvements in efficiency (speed reduced friction) and effectiveness (quality impact of output)

• Strong adoption of the MOS across teams and agency partners

• Marketing leaders can clearly articulate how the system enables better business outcomes

• The MOS acts as a multiplier on marketing engagement performance and scalability

Who You Are:

Core Traits

• A system level thinker with strong creative intuition

• Comfortable operating in ambiguity and shaping what doesnt yet exist

• Fluent in bothbusiness strategy and technical possibility

Experience & Skills:

• 10 years in marketing operations transformation creative technology consulting or platform strategy roles

• Proven experience designing complex systems across tools and partners

• Proven ability to design embed and govern operational processes at scale including tool adoption and change management programs

• Strong understanding of modern MarTech creative tools automation and AI enabled platforms

• Ability to influence without direct ownership

• Clear communicator who can translate between executives technologists creatives and vendors

• Comfortable making decisions in ambiguous multi-stakeholder environments with competing priorities

• Calm executive presence; able to operate confidently at senior client and leadership levels

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Annual Salary

The above annual salary range is a general guideline. Multiple factors are taken into consideration to arrive at the final hourly rate/ annual salary to be offered to the selected candidate. Factors include but are not limited to the scope and responsibilities of the role the selected candidates work experience education and training the work location as well as market and business considerations.

The GEICO Pledge:

Great Company:Protecting customers through lifes twists and turns with innovation and integrity.

Great Careers:Personalized development programs mentorship and certification assistance.

Great Culture:Inclusive and collaborative culture rooted in shared success.

Great Rewards:Competitive pay benefits and flexibility to support your well-being and future.

The equal employment opportunity policy of the GEICO Companies provides for a fair and equal employment opportunity for all associates and job applicants regardless of race color religious creed national origin ancestry age gender pregnancy sexual orientation gender identity marital status familial status disability or genetic information in compliance with applicable federal state and local law. GEICO hires and promotes individuals solely on the basis of their qualifications for the job to be filled.

GEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and/or perform the essential functions of the job unless the accommodation would impose an undue hardship to the Company. This applies to all applicants and associates. GEICO also provides a work environment in which each associate is able to be productive and work to the best of their ability. We do not condone or tolerate an atmosphere of intimidation or harassment. We expect and require the cooperation of all associates in maintaining an atmosphere free from discrimination and harassment with mutual respect by and for all associates and applicants.