Director – Marketing, Digital & eCommerce

Director Marketing Digital & eCommerce

Work Mode:Onsite

Location:Onsite Kohler WI

Opportunity

The Director - Marketing Digital & eCommerce is accountable for driving digital commerce growth by leading Kohlers search discovery digital shelf and conversion performance across owned retail and marketplace channels.

This role serves as the integrator of digital commerce performanceensuring that search discovery (SEO/GEO/AEO) product content merchandising data analytics and customer experience work together to maximize revenue margin and brand impact.

This leader also ensures Kohlers brand is consistently and distinctively expressed across all eCommerce platforms translating brand strategy into high-performing digital experiences that drive preference trust and conversion.

Through strong cross-functional leadership this director builds scalable content data and commerce capabilities that accelerate omnichannel growth strengthen Kohlers competitive position and ensure a premium differentiated and consistent brand experience across the digital commerce ecosystem.

Specific Responsibilities

Drive eCommerce Growth & Channel Strategy

• Lead digital revenue growth across retail partners and marketplaces with accountability to both revenue and margin.
• Lead defining channel-specific assortment and merchandising strategies to maximize conversion differentiation and profitability in partnership with Category Management & Sales.
• Develop platform-specific strategies tailored to retailer ecosystems (e.g. Amazon Home Depot Lowes Wayfair Costco etc).

Own Digital Shelf Conversion & Brand Expression

• Lead PDP and digital shelf strategy to improve conversion search rank and content effectiveness.
• Ensure all digital shelf experiences reflect a premium differentiated Kohler brand while optimizing for performance.
• Drive profitable growth by optimizing content pricing promotions and product visibility.
• Identify and act on SKU-level performance gaps leveraging competitive insights to capture share.

Lead Search & Discovery (SEO GEO AEO)

• Own organic discovery across owned retailer search and AI-driven platforms.
• Drive share of voice ranking performance and structured content optimization.
• Partner with Retail Media to align organic and paid keyword strategies and maximize total search impact.

Elevate & Scalable Content Ecosystem

• Optimize as a high-performing flagship for inspiration personalization and conversion.
• Reinforce as the benchmark for brand storytelling and digital experience excellence across all channels.
• Scale AI-enabled content creation syndication and digital asset management.
• Leverage AI to enhance discovery personalization and performance across digital channels.
• Partner with UX Creative and Product teams to balance aesthetic excellence with conversion optimization.

Drive Performance Through Analytics Testing & Cross-Functional Leadership

• Own digital shelf analytics across discovery content conversion and profitability.
• Build unified frameworks for traffic acquisition conversion optimization and retention across owned and partner platforms.
• Establish a test-and-learn roadmap across PDPs content and user journeys to continuously improve performance.
• Partner closely with Retail Media to improve total funnel performance and ROAS through content and experience optimization.
• Partner with Brand teams to translate brand strategy into digital execution that drives both differentiation and measurable performance.
• Establish clear operating rhythms and performance cadences to drive alignment accountability and faster decision-making.

Lead 3P Authorized eTailer and Marketplace Marketing Strategy & Digital Brand Protection

• Co-lead IMAP and marketplace governance initiatives to protect brand integrity pricing and margin.
• Establish governance protocols for authorized eTailer and Marketplace sellers content accuracy and customer experience standards.
• Partner with Legal Sales and Retail Operations to maintain a healthy digital ecosystem aligned to brand and business objectives.

Leadership & Collaboration

• Lead a cross-functional team spanning Digital Shelf Merchants Content Syndication eCommerce Analytics Operations and Marketplace Management.
• Partner with Channel Brand Product and Technology teams to align on strategies that drive omnichannel growth.
• Represent Kohler in strategic retailer and marketplace discussions advocating for innovation partnership and excellence in execution.
• Foster a culture of digital-first thinking continuous improvement and measurable performance.

Skills/Requirements

• Bachelors degree in Marketing Business or related field; MBA preferred.
• 10 years of experience in Digital Marketing eCommerce or Channel Marketing with demonstrated ownership of digital revenue and/or P&L.
• Proven track record of driving eCommerce growth and profitability across owned and retail channels including expertise in search ecosystems (SEO retailer search AI-driven discovery) and digital shelf/PDP performance.
• Experience leading channel-specific merchandising and assortment strategies managing complex product catalogs and scaling performance across multiple SKUs and platforms.
• Demonstrated ability to drive performance through data testing and cross-functional influence including building test-and-learn programs and influencing partners without direct ownership (e.g. retail media pricing).
• Experience operating within major retailer and marketplace ecosystems (e.g. Amazon Home Depot Lowes) with a strong understanding of platform-specific search content and conversion dynamics.
• Experience building or transforming digital commerce capabilities including scaling content ecosystems analytics frameworks or omnichannel operating models.

Applicants must be authorized to work in the US without requiring sponsorship now or in the future.

We believe in supporting you from the moment you join us which is why Kohler offers day 1 benefits. This means youll have access to your applicable benefit programs from your first day on the job with no waiting period. The salary range for this position is $166700 - $267700. The specific salary offered to a candidate may be influenced by a variety of factors including the candidates experience their education and the work addition this position is eligible for a performance bonus/variable incentive compensation.

Why Choose Kohler
We empower each associate to #BecomeMoreAtKohler with a competitive total rewards package to support your health and wellbeing access to career growth and development opportunities a diverse and inclusive workplace and a strong culture of innovation. With more than 30000 bold leaders across the globe were driving meaningful change in our mission to help people live gracious healthy and sustainable lives.

About Us
It is Kohlers policy to recruit hire and promote qualified applicants without regard to race creed religion age sex sexual orientation gender identity or expression marital status national origin disability or status as a protected veteran. If as an individual with a disability you need reasonable accommodation during the recruitment process please contact . Kohler Co. is an equal opportunity/affirmative action employer.

Required Experience:

Director