Director, Marketing & Communications

Founded in 2009 The Cabaret is a nationally renowned premier home for intimate cabaret where artists are uplifted audiences belong the next generation thrives and our community is strengthened through worldclass artistry and radical hospitality.

The Director of Marketing & Communications is a strategic creative and valuesdriven leader charged with shaping and advancing The Cabarets brand narrative marketing strategy and organizational communications. This role blends highlevel strategic planning with handson execution to ensure all messaging visuals and audiencefacing content reflect the organizations mission values and commitment to excellence and Radical Hospitality.

Overseeing brand identity marketing campaigns media relations digital strategy and crossdepartmental storytelling the Manager develops the annual marketing plan sets the narrative direction and ensures consistent compelling communication across all platforms. The position works closely with Advancement Artistic and Production teams to grow audiences deepen engagement and strengthen relationships.

This role also supervises the Brand & Digital Marketing Designer providing creative direction mentorship and clear alignment with brand standards and strategic priorities.

All employees are expected to embody The Cabarets values: We Deliver the WOW We Practice Radical Hospitality We Welcome Everyone We Lift Each Other Up and We Do the Right Thing.

The ideal candidate pairs strategic creative vision with technical skill and implementation expertise. They possess a deep curiosity and commitment to uncover and elevate the extraordinary human stories that define The Cabaretdrawing inspiration from a rich archive and an everevolving palette of artists students patrons donors and community partners. A flexible schedule is essential including the ability to work evenings and weekends during performances and events. The Cabaret presents 4050 performance nights annually in its awardwinning theatre with show weekends typically occurring twice per month.

Brand Leadership & Strategic Communications

• Lead Next Level Storytelling initiatives to move beyond hidden gem positioning while protecting the organizations magic and intimacy ensuring brand visibility clarity and impact.
• Build and strengthen brand partnerships across the city region and national arts landscape to amplify visibility and institutional influence.
• Oversee development of an institutional storytelling framework that integrates artistic programming student impact stories and donor/community partnerships into a cohesive narrative system.
• Lead the development refinement and stewardship of The Cabarets brand identity messaging tone and visual standards.
• Craft narrative frameworks that unify communications across marketing development education and programming.
• Serve as the organizations lead writer and editor for external communications ensuring clarity warmth inclusivity and alignment with mission and values.
• Provide counsel and strategic direction to internal teams to ensure consistency and accuracy across platforms.
• Drive forward-looking storytelling that elevates The Cabarets national profile and showcases its artistic vision and commitment to world-class artistry and Radical Hospitality.

Marketing Strategy & Campaign Leadership

• Create and execute the annual marketing and communications plan including promotional calendars audience-development strategies and campaign goals.
• Develop marketing strategies to support revenue goalsincluding ticket sales fundraising initiatives and institutional visibility.
• Develop annual storytelling assets (impact videos artist features season trailers donor stories slide decks digital reports) that support programming development and institutional messaging.
• Collaborate with the Audience & Donor Experience Manager on integrated patron/donor communications and audience journey mapping.
• Oversee strategy and content for print materials including season programs brochures donor/sponsor recognition and promotional assets.
• Serve as the creative director for campaigns providing direction on messaging look tone and positioning.
• Lead crossdepartmental collaboration to significantly enhance exterior visibility including signage upgrades wayfinding improvements districtlevel partnerships and exploration of marquee or façadebased visibility opportunities.
• Partner with the Building Committee on exploratory work regarding a potential cabaret museum/gallery concept including benchmarking concept evaluation vision development and storytelling opportunities.
  

Digital Strategy & Content Leadership

• Lead the redesign and modernization of The Cabarets website including UX improvements SEO analytics information architecture and storytelling integration.
• Develop a multichannel content strategy optimized for platformspecific reach including Instagram TikTok YouTube LinkedIn email and emerging formats such as podcasts.
• Expand the organizations behindthescenes and experiential storytelling formats to strengthen audience connection recognition and repeat engagement.
• Integrate paid digital campaigns and targeted advertising strategies into the broader marketing plan.
• Lead digital communications strategy across web email mobile and social media channels.
• Set social media voice content pillars posting strategy and metrics in partnership with the Designer.
• Own website strategy and content working with the Designer on implementation.
• Shape email marketing strategy and content for newsletters announcements and donor communications; partner with the Designer to design build and deploy email campaigns.
• Analyze digital performance engagement insights and audience behavior to continually refine strategy.

Press Public Relations & Media Engagement

• Lead all earned media strategy press outreach media relationships and public relations initiatives.
• Write and distribute press releases pitch stories maintain media lists and track media coverage.
• Identify opportunities to grow visibility locally and nationally including artist features organizational impact stories and community partnerships.
• Cultivate strategic partnerships with media outlets influencers civic organizations and arts collaborators to amplify reach and visibility.
• Expand artistgenerated content initiatives and pressready storytelling to spotlight artist journeys creative processes and community impact.

Manage The Cabarets Young Audience Program

• Reimagine and expand the young audience program into a signature year-round pipeline that builds early engagement and cultivates the next generation of cabaret patrons.
• Rebrand and elevate the program with dedicated leadership and a cohesive identity that resonates with teens and young adults.
• Expand year-round engagement and connection opportunities including a structured calendar of touchpoints and unique experiences including an annual signature event tied to a performance.
• Establish a youth advisory council to co-design experiences and strengthen relevance and ownership including Board representation.

Cross-Department Collaboration & Institutional Leadership

• Lead development of a unified suite of brand templates and toolkits for internal use across marketing development education outreach and events to ensure consistency and efficiency.
• Oversee continual improvement of the internal digital asset library (photos broll testimonials historical materials) to support organizational storytelling capacity.
• Utilize and related tools to maintain transparent workflows timelines and accountability.
• Partner with the Artistic team and CAO on marketing for educational and outreach programs.
• Collaborate with Development to support donor and sponsor recognition campaign materials and advancement communications.
• Serve as staff liaison to the Marketing & Audience Development Board Subcommittee.
• Represent The Cabaret in community and industry settings.

Supervision of the Brand Design & Digital Marketing Associate

• Provide leadership project assignments creative direction and professional development.
• Establish priorities workflows and quality standards for design digital asset management and content production.
• Ensure deadlines are met and materials reflect The Cabarets brand and values.
  

Required

• Bachelors degree in marketing communications design arts administration or related field.
• 7 years of progressively responsible experience in marketing communications brand management or related fields.
• Demonstrated experience leading marketing strategy and managing multi-channel campaigns.
• Excellent writing editing and storytelling skills.
• Experience supervising staff interns or contractors
• Strong understanding of brand identity visual systems and user experience.
• Expertise and experience with CRM and digital platforms.
• Expertise and experience in public relations and media engagement.
• Commitment to inclusive and valuesdriven communication.
  

Preferred

• Experience in performing arts nonprofit marketing or related creative industries.

This role lives The Cabarets values by:

• Delivering the WOW through creative excellence and compelling messaging.
• Practicing Radical Hospitality by centering warmth clarity and care in all communications.
• Welcoming Everyone through inclusive narratives and accessible marketing.
• Lifting Each Other Up through collaborative crossteam partnership.
• Doing the Right Thing by upholding accuracy brand integrity and transparency.

The Cabaret offers a competitive total compensation package and fosters a culture that supports flexibility wellbeing and balanceincluding planned flex time during highintensity performance periods. We Welcome Everyone and are proud to be an Equal Opportunity Employer.