Director, Marketing Communications

Are you passionate about making a difference in peoples lives Do you enjoy working in a service-oriented industry If so this opportunity may be the right fit for you!

The Director Marketing Communications leads the enterprise corporate marketing communications function serving as steward of the corporate and product brands and owner of Modivcares digital and marketing ecosystem. This role is responsible for brand strategy product and corporate marketing communications paid media the corporate website and event marketing while partnering cross-functionally on analytics enterprise marketing technology and vendor management.

Reporting to the VP Corporate Reputation the Director leads a team spanning design digital and product marketing and operates within a hybrid model of internal teams and external agency partners. This role ensures brand consistency regulatory credibility and measurable performance across all channels that engage customers partners investors and institutional stakeholders.

This role...

• Owns and advances enterprise corporate and product brand strategy including brand architecture positioning narrative tone and visual identity.

• Establishes governs and enforces brand standards messaging frameworks and usage guidelines across all channels and business units.

• Monitors and protects brand health awareness and reputation in a highly regulated trust-driven healthcare environment.

• Leads enterprise go-to-market and launch communications planning in partnership with Product Medical Sales and Corporate Affairs.

• Develops and oversees product and solution messaging positioning and sales enablement assets to ensure differentiation and market relevance.

• Leads segmentation and persona-based communications strategies supporting growth objectives.

• Serves as strategic marketing advisor to the VP Corporate Reputation on brand investment digital priorities and campaign performance.

• Directs strategy governance and continuous improvement of the corporate website including UX SEO content architecture hosting integrations and performance analytics.

• Sets enterprise SEO SEM and paid media strategies defining channel mix investment priorities and performance standards.

• Oversees execution of digital and paid programs in partnership with internal teams and external agencies.

• Establishes enterprise content strategy and governance including templates standards and branded assets.

• Provides strategic direction and quality oversight for creative production across campaigns presentations events and marketing materials.

• Oversees integrated multi-channel campaigns aligned with sales demand generation and account-based marketing strategies.

• Partners across Corporate Affairs to ensure alignment between brand earned media social and internal communications.

• Leads corporate tradeshow and event marketing strategy including presence design creative assets and supporting materials.

• Ensures events advance enterprise positioning thought leadership and commercial objectives.

• Supports and oversees enterprise marketing technology platforms and vendor relationships.

• Establishes and maintains analytics and reporting frameworks to measure brand engagement demand and campaign effectiveness.

• Leads market research and competitive intelligence initiatives to inform strategy.

• Manages assigned marketing communications budget monitors spend analyzes variances and optimizes resource allocation.

• Interacts effectively with internal and external stakeholders to ensure alignment and execution across workstreams.

• Leads enterprise-wide marketing initiatives and cross-functional projects as assigned.

• Other duties as assigned.

• Occasional travel required.

• Determines appropriate team resourcing to meet marketing communications objectives.

• Leads coaches and develops a high-performing team across marketing design and digital disciplines.

• Establishes KPIs aligned with corporate marketing and Corporate Affairs strategies.

• Oversees people management activities on the corporate marketing team including hiring onboarding performance management development succession planning and recognition.

• Leads change management and continuous improvement initiatives to enhance effectiveness and efficiency.

• Accountable for collective team performance and outcomes.

We are interested in speaking to individuals with the following...

• Bachelors Degree in Marketing Communications Business or a related field required.

• Ten (10) or more years of experience in marketing communications with a focus on progressively responsible roles in corporate or B2B marketing environments.

• Five (5) or more years of leadership responsibility including direct management of marketing or creative professionals.

• Experience in healthcare or Medicaid managed care required.

• Or equivalent combination of education and/or experience.

• Proven leadership experience with a track record of building and developing high-performing marketing communications teams.

• Demonstrated expertise in corporate brand management including the development and governance of brand standards visual identity systems and enterprise messaging frameworks.

• Proven ability to develop and execute integrated marketing strategies spanning digital content paid media and event marketing channels.

• Strong knowledge of digital marketing disciplines including search engine optimization search engine marketing website management and campaign performance measurement.

• Demonstrated experience managing corporate websites including content strategy user experience principles platform administration and performance analytics.

• Proven ability to direct creative production processes providing strategic oversight to design and content resources to deliver high-quality marketing assets at scale.

• Strong analytical skills with the ability to interpret marketing performance data draw actionable conclusions and communicate findings clearly to senior leadership.

• Demonstrated experience managing external agency partners marketing technology platforms and vendor relationships including contract oversight and performance accountability.

• In-depth knowledge of the healthcare industry including Medicaid managed care the regulatory environment governing healthcare communications and the stakeholder landscape relevant to a healthcare services organization.

• Excellent written and verbal communication skills with the ability to translate complex business priorities into clear compelling marketing narratives for diverse audiences.

• Strong interpersonal and relationship-building skills with demonstrated ability to collaborate effectively across functions and influence without direct authority.

• High level of professionalism integrity and discretion particularly in the management of brand assets and corporate positioning materials.

• Proficiency in Microsoft Office Suite and familiarity with enterprise marketing technology platforms content management systems and digital analytics tools.

Salary: $133300 - $179900

This position is bonus eligible based on individual and company performance.

The physical demands described are representative of those that must be met by an employee to successfully perform the essential functions of the position. Reasonableaccommodationsmay be made to enable qualified individuals with disabilities to perform the essential functions of the job.

Primarily seated work; extensive computer and telephone use; occasional standing walking reaching bending andlifting upto 10 lbs.

Modivcares positions are posted and open for applications for a minimum of 5 days. Positions may be posted for a maximum of 45 days dependent on the type of role the number of roles and the number of applications received. We encourage our prospective candidatesto submit their application(s) expediently so as not to miss out on our opportunities. We frequently post new opportunities andencourage prospective candidates to check back often for new postings.

We value our team members and realize the importance of benefits for you and your family.

Modivcare offers a comprehensive benefits package to include the following:

• Medical Dental and Vision insurance
• Employer Paid Basic Life Insurance and AD&D
• Voluntary Life Insurance (Employee/Spouse/Child)
• Health Care and Dependent Care Flexible Spending Accounts
• Pre-Tax and Post --Tax Commuter and Parking Benefits
• 401(k) Retirement Savings Plan with Company Match
• Paid Time Off
• Paid Parental Leave
• Short-Term and Long-Term Disability
• Tuition Reimbursement
• Employee Discounts (retail hotel food restaurants car rental and much more!)

Modivcare is an Equal Opportunity Employer.

• EEO is The Law - click here for more information
• Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled
• We consider all applicants for employment without regard to race color religion sex sexual orientation national origin age handicap or disability or status as a Vietnam-era or special disabled veteran in accordance with federal law. If you need assistance please reach out to us at