Director, Loyalty and Promotions Strategy

Merkle is a leading data-driven technology-enabled global performance marketing agency that specializes in the delivery of unique personalized customer experiences across platforms and devices. For more than 30 years Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios.

The agencys heritage in data technology and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media customer experience customer relationship management loyalty and enterprise marketing technology drive improved marketing results and competitive advantage.

With50 offices across the US EMEA and APAC Merkle has9600 employeesworldwide.In 2016 the agency joineddentsu. For more information visit.

Job Description:

TheDirector Loyalty and Promotions Strategywill leadindesigning next generation interactive loyalty that enable our clients to build strong enduringrelationships with their most valued consumers. By combining marketingexpertise business analysisandproblem solving you will set the strategic direction and program definitionforclients that include leading global brands such as Coca-Cola StarbucksandLOréal. Youwillwork collaboratively acrossateam ofstrategycolleaguesand cross-functional team members in delivering comprehensive consulting engagements acrossdynamicportfolio of clients.

You will be joining an innovative and growing team thatuniquely combines thestrategic acumen of aconsulting firm with thecreativeflair of a marketing are passionate about deliveringgreat workthat is actionable and valuable toclientsand this rolewill playsignificantrole indrivingourcontinued growth and leadership in the market.

Responsibilities:

• Leadconsulting engagement deliveryin partnership with a cross-functional teamacross phases thatincludediscoverystrategy program designuserexperience business case and road-mapping

• Utilizeyourexpertiseand experience across disciplines of loyalty marketing retention marketingcustomer engagement customer experience customer strategy and CRM to deliver significant client value

• Focus on defining strategiesthatcreate moments of engagement across the customerlifecyclethat drive sustainable emotional connections between the consumer and brand

• Utilizedata and analytics to inform program opportunity define the business case andoutlinesuccessmeasures

• Create strong internal partnership with cross-functional team members building collaboration that spans the disciplines of creative technology data insights and account management

• Develop strong client relationships andestablishinfluence with key client decisions makers

• Buildandmaintainsubjectexpertiseacross the loyalty domain-includingtrends best practices and thought leadership

Qualifications:

• 7 - 9yearsofexperience in a strategic role at a management consulting firm strategic marketing agency orinmarketing strategy/ customer strategy leadershipforaFortune500company

• Demonstratedexperienceandexpertiseinacombination of the following disciplines:loyaltymarketingretention strategy customer experience managementcustomer engagementcustomer strategyandCRM

• Strategic thinker able to derive and synthesize insights to provide comprehensiveanalysis and actionable recommendations for impactful client-facing deliverables

• Accomplished in combining creativity and critical analysis tostorylinerecommendations to marketing leaders -leveragingwell-developed PowerPoint skills to create compellingpresentationswith astrong narrative andeffectivecommunication skills to engage senior clients

• Demonstrated analyticalapproach with strong quantitative skill set toderive data-driven recommendationsinform the financialbusiness case andevaluate programperformance

• Highly collaborative with strong leadership ability -- combining the toolset and presence to lead both engagement team and clients alike

• Provengrowth mindseteager and fast to learn adept in taking on new challenges andcommitted to enabling continuous improvement

• Diligent disciplined and accountable - comfortable in performing at a high-level in a dynamic sometimes ambiguousdeadline-driven environment

The annual salary range for this position is $113000-$158000. Placement within the salary range is based on a variety of factors including relevant experience knowledge skills and other factors permitted by law.

Benefits available with this position include:

Medical vision and dental insurance

Life insurance

Short-term and long-term disability insurance

401k

Flexible paid time off

At least 15 paid holidays per year

Paid sick and safe leave and

Paid parental leave.

Dentsu also complies with applicable state and local laws regarding employee leave benefits including but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act in accordance with its plans and policies. For further details regarding Dentsu benefits please visit .

To begin the application process please click on the Apply button at the top of this job posting. Applications will be reviewed on an ongoing basis and qualified candidates will be contacted for next steps.

At dentsu we believe great work happens when were connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices currently located in Chicago metro Detroit Los Angeles and New York City are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote depending on the role and business needs. Regardless of your work location we expect our employees to be flexible to meet the needs of our Company and clients which may include attendance in an office.

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