Director, Integrated Social Performance Operations

Job Description

Lead performance intelligence across Spectrums paid owned earned influencer creator and social listening ecosystem. This role synthesizes data from multiple agencies and channels into strategic recommendations that improve business performance - not just reporting. Working cross-functionally with Paid Media Organic Influencer Community Management Creative Analytics and Client Leadership this role identifies optimization opportunities develops actionable recommendations and ensures insights translate into measurable business outcomes across the social ecosystem. The Director serves as the connective tissue between measurement and activation helping Spectrum make smarter investment creative audience and content decisions.

• Develop and maintain an integrated view of performance across paid owned earned influencer creator community management and social listening.
• Synthesize measurement workstreams such as Adobe MMM Lift Studies CAPI diagnostics platform reporting and social listening into executive-ready business narratives.
• Translate performance data into prioritized recommendations instead of descriptive reporting.
• Identify emerging trends in audience behavior creative effectiveness platform performance AI adoption and consumer sentiment.
• Deliver executive-ready narratives that connect performance outcomes to business objectives and future investment decisions.

• Partner with Paid Media Organic Influencer Community Creative and Analytics teams to convert insights into coordinated optimization plans.
• Develop decision frameworks for media investment creative iteration audience strategy influencer selection and content distribution.
• Track recommendations through execution and measure business impact and continuous improvement.
• Identify opportunities to scale high-performing content creators and audiences while refining underperforming tactics.

• Own integrated measurement frameworks scorecards and reporting standards across paid owned earned influencer creator and community activity.
• Design and evaluate cross-channel testing programs to improve media creative and content effectiveness.
• Standardize taxonomy governance and KPI frameworks across agency partners.
• Partner with Analytics Technology and Automation teams to improve dashboarding data quality and actionable intelligence.

• Serve as the connective tissue between Media Creative Strategy Analytics Influencer Community and client stakeholders.
• Lead recurring optimization reviews post-campaign debriefs and executive business reviews focused on actions and accountability.
• Build reusable playbooks and best practices from testing and performance learnings.
• Champion continuous improvement by scaling successful approaches across the paid owned and earned ecosystem.

• Own Spectrums Performance Intelligence function ensuring every deliverable includes insights implications and recommended actions.
• Synthesize performance across paid owned earned influencer creator 3rd party measurement and social listening into a unified executive view.
• Lead optimization reviews that align Paid Media Organic Influencer Community Creative and Analytics teams around measurable actions.
• Develop executive narratives connecting social performance to Spectrum business objectives and future investment decisions.
• Identify opportunities to scale winning creative creators audiences and platform strategies across the ecosystem.
• Partner with data engineering and analytics teams to improve dashboards automation governance and reporting standards.

• 10 years leading social performance strategy intelligence measurement and optimization across paid owned earned influencer and creator ecosystems.
• Experience synthesizing cross-channel data into strategic business recommendations.
• Background partnering across social paid owned earned influencer creative and analytics teams.
• Executive-level storytelling and client leadership experience.

• Deep expertise across Meta TikTok Reddit YouTube LinkedIn Pinterest Snapchat and Nextdoor.
• Strong understanding of MMM Lift Studies attribution Adobe first-party measurement and social listening tools (i.e. Hootsuite/Sprout)
• Experience with Tableau Power BI Looker Excel and automation tools.

Strategic collaborative leader who connects data to action challenges the status quo and drives continuous optimization across Spectrums integrated social ecosystem.

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Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race color ancestry religion sex national origin sexual orientation age citizenship marital status disability gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories consistent with legal requirements.

Salary Range

A successful applicants actual base salary may vary based on factors such as individuals skill sets experience training education licensure/certifications and qualifications for the role. As an organization we take an aptitude and competency-based hiring approach. We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage life and disability insurance retirement savings plans company paid holidays and unlimited paid time off (PTO) mental health and wellness resources pet insurance childcare resources identity theft insurance fertility assistance programs and fitness reimbursement.