Director, HepatologyImmunology Strategic Engagement

The Director Hepatology/Immunology Strategic Engagement is responsible for the overall leadership and direction of the Hepatology/Immunology Strategic Engagement team including 2 Strategic Engagement Marketing Managers and 7 Thought Leader Liaisons (TLLs). The role oversees the planning development and execution of integrated HCP engagement experiences across Hepatology/Immunology brands and indications ensuring alignment to brand strategy commercial objectives and medical priorities while driving executional excellence across congresses peer-to-peer (P2P) programs and external expert engagements.

The Director serves as the senior point of contact for the Hepatology/Immunology Strategic Engagement team partnering closely with Brand Marketing Medical Sales Leadership and other cross-functional stakeholders to generate and synthesize insights optimize performance through data and analytics and continuously improve the customer and external expert experience all in strict adherence to GSK policies SOPs and governance requirements.

Key Responsibilities

1. Strategic Leadership & Planning

• Own the Hepatology/Immunology Strategic Engagement vision and plans ensuring alignment with brand strategies commercial objectives and medical priorities across all approved indications and potential pipeline indications partnering with Medical Affairs where engagement objectives intersect.
• Lead the design and evolution of integrated HCP engagement strategies that leverage congresses P2P and external expert engagements as high-impact compliant touchpoints across the U.S. Specialty business.

2. Team Leadership & People Development

• Lead manage and develop a team of Strategic Engagement Marketing Managers and Hepatology/Immunology TLLs providing clear direction coaching performance management and talent development to build a high-performing insight-driven team.
• Establish and maintain strong collaboration and clear ways of working within the team and across the broader Specialty business ensuring seamless coordination between congress P2P and external expert activities.

3. HCP Engagement Congress and P2P Oversight

• Provide strategic direction and planning managing the overall budget to provide the most complete congress plan for Hepatology/Immunology given the strategic imperatives of the portfolio and the capacity of the team. Make proposals and secure funding for a strategy that accounts for relevant congresses makes trade-offs by congress tier and business priority and becomes more efficient and effective over time.
• Oversee P2P program strategy and execution for Hepatology/Immunology including speaker bureau management speaker training program execution sales force support and peer-to-peer education enabled through speaker recommendations development and operations support. Ensure compliance to overall budget and flex throughout the year based on current priorities.

4. External Expert Strategy & Insight Generation

• Set the strategy for Hepatology/Immunology External Expert engagement guiding the TLL team in building and managing strategic relationships with external experts through meaningful value-driven interactions across geographies and specialties.
• Develop and coach planning and execution of compliant external expert engagements and consulting including advisory boards and executive interactions with commercial leadership ensuring alignment with brand priorities and external expert needs. Hold team to a high standard and rapidly share best practices and implement new standards throughout the year.
• Ensure the team compliantly elicits documents and synthesizes clinical competitive and strategic insights from external experts combining them with quantitative and qualitative data to inform brand strategy resource allocation and tactical planning.

5. Insights Analytics & Performance Optimization

• Champion the use of data analytics customer experience insights and external expert insights to measure performance of congress P2P and external expert activities; identify optimization opportunities; and drive a test-and-learn approach to innovation in HCP engagement.
• Translate insights into actionable recommendations for brand marketing and senior leadership ensuring that strategic engagement activities continuously evolve to meet HCP and external expert needs.

6. Cross-Functional & Enterprise Leadership

• Serve as the primary Hepatology/Immunology Strategic Engagement leader and point of contact for Sr. Directors Brand Leads Medical Sales VP Legal Compliance Regulatory and other cross-functional partners enabling integrated compliant engagement approaches across channels and tactics.
• Coordinate closely with Hepatology/Immunology field leadership and other key stakeholders to ensure geographic alignment effective deployment of resources and consistent pull-through of strategy across the U.S.

7. Governance Risk Management & Compliance

• Ensure all congress P2P and external expert activities are executed in full compliance with GSK policies SOPs and governance requirements maintaining strong ethical standards across the team.
• Proactively identify and manage risks associated with Strategic Engagement activities ensuring appropriate mitigation plans are in place and adhered to by internal and external partners.

8. Financial & Operational Management

• Oversee forecasting budgeting and financial tracking across congress P2P and external expert activities for Hepatology/Immunology brands; optimize spend based on performance insights and business priorities.
• Lead relationships with agencies suppliers and vendors supporting engagement execution ensuring timely high-quality delivery of logistics production on-site support and operational excellence.
• Ensure robust project and program management discipline across the team to manage multiple priorities simultaneously and deliver consistently against timelines and quality expectations.

Why You

Basic Qualifications

• Bachelors degree required (e.g. Marketing Business Life Sciences or related field).
• Minimum 5 years of experience in pharmaceutical biotech or healthcare marketing including execution of HCP engagement programs such as congresses and/or P2P initiatives.
• Experience with the Promotional Review Team (PRT) process with demonstrated ability to coach team members in this capability.
• Experience leading customer-facing teams to strong performance including field sales TLL or medical/clinical roles within pharma or biotech with HepatologyKH1.1 Immunology or GI experience in at least one of these functions.
• Experience working cross-functionally with Brand Medical Sales Legal Compliance Regulatory and Marketing partners.
• Experience managing agencies vendors and complex budgets with advanced project management and organizational skills.
• Experience developing data-driven strategies and communicate insights to executive audiences (live and virtual) to influence decision-making.
• Leadership experience including trust-based relationship building emotional intelligence and executive presence.
• Ability to travel including nights and weekends to support congresses P2P programs and external expert engagements across the U.S.

Preferred Qualifications

• Advanced degree preferred (e.g. MBA Masters degree or equivalent).
• Deep Hepatology/Immunology marketplace experience including understanding of patients customers competitors and business drivers and the ability to engage effectively with HCPs and external experts across the organization.
• Experience leading and managing peer-to-peer (P2P) speaker bureau programs including speaker identification development training and performance optimization.
• Commitment to ethics compliance and governance in all external and internal engagements.

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Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.

Why GSK

Uniting science technology and talent to get ahead of disease together.

GSK is a global biopharma company with a purpose to unite science technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade as a successful growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory immunology and inflammation; oncology; HIV; and infectious diseases to impact health at scale.

People and patients around the world count on the medicines and vaccines we make so were committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients accountable for impact and doing the right thing is the foundation for how together we deliver for patients shareholders and our people.

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Director