Director, Head of Product Marketing

If you are interested in this position please apply on Twitchs Career site Twitch

Twitch is the worlds biggest live streaming service with global communities built around gaming entertainment music sports cooking and more. Its where millions of people come together to chat interact and make their own entertainment.

Were about community inside and out. Youll find coworkers who are eager to team up collaborate and smash (or elegantly solve) problems together. Were on a quest to empower live communities so if this sounds good to you see what were up to on LinkedIn and Twitter get interviewing tips on Instagram and discover projects were solving on our Blog.

About the Role

Twitch is looking for a Director Head of Product Marketing to build lead and elevate our global PMM function from the ground up. Reporting directly to the Chief Marketing Officer (CMO) your mandate is to establish Product Marketing as a proactive high-velocity marketing engine and strategic driver.

In this role you will define the core value proposition of Twitchs product ecosystem for creators and viewers alike. You will act as the crucial connective tissue between Marketing and teams across Product Engineering Data Science Commerce and the broader Go-To-Market teams. You understand that the best marketing on a platform feels like a feature not a bug. Youll build systems that move beyond one-off launch day hype anchoring your strategy in continuous lifecycle adoption and creator unit economics. Youll ensure that our community understands the deep why behind our tools before the what even ships.

You Will

- Architect the Global PMM Discipline: Lead coach and scale a world-class team of product marketers establishing operational rigor written strategy briefs and clear accountability loops that prioritize high-impact bets over busywork.
- Define the Value Translation for Creators: Translate complex technical roadmaps and platform mechanics into transparent compelling creator value narratives. Demonstrate how Twitchs breadth of monetization tools can be a meaningful driver of creator earnings giving creators more ways to build income.
- Partner on the Core Discovery & Product Roadmap: Act as a strategic peer to Product Design and Engineering leadership to help solve platform-wide discovery challenges.
- Bridge Product to Partnerships & BD: Partner closely with teams across the business to ensure new platform features onboarding pathways and retention mechanics directly recruitment and retention goals.
- Champion Data-Backed Market & Audience Insights: Unearth deep audience affinities and user research to help the platform bridge the gap between our core gaming foundation and expanding lifestyle sports and creative verticals.
- Turn Marketing into a Native Platform Feature: Ensure that every user-facing message in-product promo and CRM touchpoint delivers immediate community value and respects the sacred relationship between streamers and their viewers

Perks
- Medical Dental Vision & Disability Insurance
- 401(k)
- Maternity & Parental Leave
- Flexible PTO
- Amazon Employee Discount

- Experience managing teams
- 10 years of relevant experience in a high-growth consumer tech creator economy platforms social networks or two-sided marketplaces with 5 years experience managing and scaling high-performing integrated teams.
- Radical Empathy for Creators & Communities: A deep instinctive understanding of digital subcultures streamer dynamics and the unvarnished reality of building an audience online. You know how to talk with creators not just at them.
- Demonstrated Mastery of Two-Sided Platform Economics: A deep understanding of creator unit economics digital commerce patronage models and how product features directly influence creator retention (LTV) and viewer habituation.
- Exceptional Written and Narrative Rigor: The ability to distill complex highly technical
- Operational Courage: High agency bias for action and the comfort to say no to low-impact feature launches in order to protect team focus and prioritize company-defining bets

- Experience in inter-team working skills to develop partnership with partner tech team and operating at leadership levels

Twitch is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees supervisors and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees supervisors and staff to ensure exceptional customer service; and follow all federal state and local laws and Company policies. Criminal history may have a direct adverse and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above as well as the abilities to adhere to company policies exercise sound judgment effectively manage stress and work safely and respectfully with others exhibit trustworthiness and professionalism and safeguard business operations and the Companys reputation. Pursuant to the Los Angeles County Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.

Pursuant to the San Francisco Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at CA Culver City - 187000.00 - 252900.00 USD annually
USA CA IRVINE - 187000.00 - 252900.00 USD annually
USA CA SAN FRANCISCO - 205700.00 - 278200.00 USD annually
USA NY New York - 205700.00 - 278200.00 USD annually
USA WA Seattle - 187000.00 - 252900.00 USD annually