Director, Head of Art Direction

The Head of Art Direction is responsible for leading the creative vision development and execution of photography and video content across all customer-facing marketing channels. This role will work in close partnership with the GVP of Creative Marketing Head of Brand Design Creative Services and other cross-functional creative teams to develop compelling on-model campaign and motion content that strengthens the Belk brand supports business objectives and drives customer engagement. The position oversees the creative direction of campaign photography video production lifestyle content social-first assets promotional marketing and brand storytelling initiatives.

This leader combines strategic thinking with hands-on creative expertise to evolve Belks visual identity while delivering high-quality content that supports key marketing initiatives seasonal campaigns omnichannel experiences and growth objectives.

ESSENTIAL FUNCTIONS

• Partner with Creative and Marketing leadership to develop and execute photography and video strategies that support brand and business objectives.
• Evolve and maintain Belks photographic and motion visual identity across all customer touchpoints.
• Monitor industry retail fashion lifestyle and digital content trends to identify innovative creative opportunities.
• Lead creative execution for on-model editorial lifestyle campaign e-commerce social and promotional photography and video content.
• Partner with Marketing and Creative teams to support key launches hero campaigns retail initiatives influencer collaborations brand events and tentpole marketing moments.
• Direct all aspects of photo and video shoots including lighting composition talent direction posing movement/blocking and narrowing image and footage selection.
• Support photography and video budget management and vendor relationships to maximize creative impact and operational efficiency.
• Provide creative direction throughout pre-production production and post-production to maintain visual quality and consistency.
• Review and approve final imagery video edits and retouching to ensure alignment with brand standards.
• Ensure all photography and video assets are delivered accurately on time and according to brand standards.
• Support the development of omnichannel marketing initiatives across digital social retail print broadcast and emerging platforms.
• Help establish photography and video standards workflows and best practices that support efficient high-quality content creation.
• Serve as a key creative partner in maintaining and evolving the brands visual identity across photography and video.
• Champion innovation in photography motion editing technologies and AI-enabled creative tools while maintaining authentic brand representation.
• Portfolio (photo and video) and social media handles are required for consideration.

Required for All Jobs

• Performs other duties as assigned
• Complies with all policies and standards

QUALIFICATIONS

EDUCATION

• Bachelors Degree in marketing Advertising Design Visual Communications Photography Fine Arts or related field required.

WORK EXPERIENCE

• 10 Years professional experience in photography art direction creative leadership brand marketing or related creative disciplines required.
• 5 Years leadership experience managing creative teams agencies freelancers and production partners required.
• 3 Years retail and brand experience developing photography and video content for retail fashion lifestyle or consumer brands required
• 3 Years experience directing large-scale brand campaigns seasonal storytelling product launches and integrated marketing iniatives required.

KNOWLEDGE SKILLS & ABILITIES

• Demonstrated expertise in photography video production visual storytelling lighting composition and post-production workflows.
• Excellent communication presentation and relationship-building skills.
• Ability to translate business objectives into compelling creative concepts and campaigns.
• Blend of creative excellence strategic thinking and business acumen.
• Strong project management and organizational abilities with experience managing multiple priorities simultaneously.
• Ability to work effectively in a fast-paced environment while maintaining high creative standards.
• Demonstrated proficiency Adobe Creative Suite including Photoshop Lightroom Premiere Pro and After Effects. Experience with digital asset management systems and creative production workflows.

TRAVEL REQUIREMENTS

• Up to 25% travel
• Available and able to travel for location shoots campaign productions vendor meetings industry events and business needs

Accessibility Guidelines:

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We are an Equal Opportunity Employer:

Belk is an equal-opportunity employer committed to providing a workplace free from harassment or discrimination. All employment decisions are to be made without regard to race color age sex gender identity sexual orientation hair style hair texture religion marital status pregnancy national origin/ancestry citizenship physical/mental disability genetic information military/veteran status or any other basis prohibited by law.

Pay Range
$136000 - $210000

Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to achievements skills experience or work location. The range listed is just one component of the compensation package offered to candidates.

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