Director, GTM Program Management & Analytics

Wetake play seriously. Were looking for curious adventurers ready to find their party fueled by imaginationand driveto build whats never been built before. At Hasbro and Wizards of the Coast youll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy connection and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime.

At Wizards of the Coast we connect people around the world through play and imagination from Magic: The Gathering and Dungeons & Dragons to a growing multiverse of games and experiences. This role sits at the center of how we bring those products to market.

Werehiring a Director GTM Program Management & Analytics to lead our commercial go-to-market role leads a cross-functional team responsible for bringinginitiativesand programsto market from content to instore execution and customer how our commercial programs are built launched and scaled across retail and digital cross-functionally with Studio Digital Commercial Marketing Insights and other stakeholdersyoullbuild the processes and operating cadence that ensure programs are executed consistently measured effectively and drive customer engagement and commercial growth.

What Youll Do:

Team leadership& Cross Functional Execution

• Build develop and lead a high-performing team that consistently delivers measurable business outcomes and operational excellence.

• Lead high-impact cross-functional initiatives across Wizards of the Coast influencing senior leaders andrepresentingCommercialGTMleadershipforums.

• Shape the end-to-end retailer experience to ensure our website communications promotions toolkits in-store activations and enablement resources work together to support successful launches drive retailer engagement and maximize commercial impact.

Programmanagement

• Set the strategic framework for launch planning and execution from early planning through post-launch review ensuring the right milestones readiness criteria and accountability are in place to guide teams toward consistent outcomes.

• Partner across Studios Marketing and internal stakeholdersaligningdependencies decision gates and escalation paths.

• Build repeatable launch programs and in-store activations that produce consistent retail outcomes.

• Manage a centralized GTM enablement toolkit (playbooks readiness checklists FAQs) and run the launch cadence including readiness reviews executive updates and retrospectives.

CustomerExperience

• Map and improve the end-to-end customer journey from product awareness through in-store discovery event participation and repeat engagement.

• Use customer and retailer feedback to refine launch programs and reduce friction between digital discovery and in-store action.

Performance analytics & insights

• Own the commercial performance framework defining andmonitoringthe metrics that measure business success across retail digital channels customer engagement and operational execution.

• Translate performance data into execution changes and prioritization decisions across commercial and studio teams.

• Build reporting infrastructure and dashboards that give stakeholders visibility into program health journey performance and launch outcomes.

What Youll Bring:

• Senior leadership experience owning go-to-market or launch program management including direct people management across multiple functions.

• Proventrack recordleading cross-functional teams and initiatives at scale.

• Experience applying customer success principles and journey mapping to improve engagement across physical and digital touchpoints.

• Strong analytical capability including building performance frameworks and turning insights into decisions.

• Experience with trade and channel campaigns and retailer enablement.

• Clear communication with senior stakeholders andcomfortexecutive readouts.

• Structured operating mindset for managing complex multi-workstream programs.

Nice to have

• Familiarity with specialty or hobby retail networksand TCG ecosystem

• Experience supporting retail outcomes through consumer-facing digital surfaces.

• Experience running formal operating cadences (WBR/MBR/QBR) and launch governance.

• Background in BI analytics tooling SQL Python and leading data analytics teams.

#wizards

Employees may be eligible for annual and long-term incentives as part of their overall compensation package depending on role location and eligibility. Benefits and programs may include:

• Health & Wellness
• Time Off to Recharge
• Financial Well-being
• Life & Family Support
• Volunteer and Community Initiatives
• Learning & Development
• Exclusive Perks

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