Director, Growth

AppLovin makes technologies that help businesses of every size connect to their ideal customers. The company provides end-to-end advertising solutions for businesses to reach monetize and grow their global audiences. For more information about AppLovin visit: .

To deliver on this mission our global team is composed of team members with life experiences backgrounds and perspectives that mirror our developers and customers around the world. At AppLovin we are intentional about the team and culture we are building seeking candidates who are outstanding in their own right and also demonstrate their support of others.

Gist is a social media platform built for curious people who want real substance in their feed: practical thoughtful content on the things that actually shape real life. No noise. Backed by AppLovin one of the most powerful data and technology companies in mobile Gist is building a new kind of lifestyle platform with the infrastructure and scale to win.

Were looking for a Director / Senior Director of Growth to own the strategy and execution of paid growth for Gists consumer app. This is a foundational role. Youll build and lead the UA function from the ground up shaping channel strategy creative direction and the measurement infrastructure that powers it all. Youll partner cross-functionally with product data and creative to drive scalable efficient growth at pace. This is a hands-on role: we want a builder whos close to the work not removed from it.

What Youll Own

Growth Strategy & Channel Leadership
Own end-to-end paid UA across app install channels (Apple Search Ads GoogleUAC/App Campaigns Meta TikTok Snap YouTube) programmatic and emergingchannels
Define channel mix budget allocation and bidding strategies to hit CPI CAC and LTVtargets with a strong command of app store-native install dynamics
Build a roadmap for scaling spend efficiently from early-stage to mass-market growth

Creative & Messaging
Own performance creative end-to-end building toward an in-house creative team (anagency covers it today) and iterate on performance-driven ad creative across formats
Lead creative testing frameworks that are hypothesis-driven high-velocity and data-backed
Identify winning hooks formats and narratives that resonate with Gists lifestyle
audience

Measurement & Analytics
Build and own the attribution and measurement stack (MMP oversight SKAN/ATTframework incrementality testing MMM) with a clear point of view on app installmeasurement post-iOS 14
Define KPIs and reporting cadences to surface actionable insights to leadership
Partner with data science to develop LTV models and cohort-level optimization
frameworks

Team & Org Building
Hire and develop a small but high-performing UA team as the function scales
Build agency and vendor relationships; know when to keep in-house vs. outsource
Operate with speed. This is a startup environment inside a scaled tech company
Player-coach: as comfortable in the campaign manager and the spreadsheet as setting
the strategy

What Were Looking For
8 years in performance/user acquisition marketing with meaningful time in consumermobile apps
Track record of owning a meaningful UA budget; comfortable being hands-on and in thetools not just directing
Proven track record scaling a B2C app from growth stage to broad adoption
Deep expertise in app install channels (Apple Search Ads Google UAC Meta TikTok)and how each fits into a blended acquisition strategy
Strong command of mobile measurement: MMPs (Adjust AppsFlyer Kochava)SKAN/ATT incrementality and probabilistic attribution in a post-iOS 14 environment
Creative intuition: you understand what makes content stop the scroll and canbrief/evaluate creative effectively
Analytical rigor: comfortable owning dashboards modeling scenarios and presenting toleadership
Experience building and managing small-to-mid UA teams
App-install experience is what matters most: consumer finance utility marketplace orgaming apps all translate well. Lifestyle social or content app experience is a plus but
not required
Familiarity with AppLovins ecosystem (MAX AXON) is a plus but not required

Why Gist Why Now
AppLovins data and technology infrastructure gives Gist an advantage in mobilegrowth
Ground-floor opportunity to define the UA function for a platform still finding its ceiling
Real budget real backing and a lean team that moves fast
The autonomy of a founder with the data capital and distribution of a public company(NASDAQ: APP)
Direct visible impact: your work shapes whether a brand-new consumer platform breaksout

Gist is AppLovins foray into owned consumer media. Its a lifestyle platform built on the sameperformance infrastructure that powers the worlds top mobile advertisers. For a UA leader thatmeans access to proprietary data tooling and distribution advantages that no standalonestartup can offer.