Director, Growth

As TuneCore continues to evolve our product and accelerate artist global growth were investing in a modern Growth organisation that helps more independent artists discover our platform start their music careers with us and build sustainable careers on their own terms.

As the Director Growth you will be a key leader within TuneCore setting the strategic vision for our growth engine across the full customer lifecycle - from acquisition and conversion to engagement retention and loyalty. Youll define and lead a holistic growth strategy that attracts emerging and high-potential artists strengthens relationships with artists labels and managers increases customer lifetime value (LTV) and scales sustainable growth across markets.

Youll own the growth roadmap across paid media SEO web conversion CRM and lifecycle initiatives retention and emerging channels. Working closely with agency partners and cross-functional leaders across marketing product creative and analytics as well as regional business leaders youll identify the biggest opportunities prioritise investment establish clear goals and measurement and turn strategy into measurable business outcomes.

This role sits at the center of TuneCores growth ecosystem connecting acquisition product data and customer experiences to shape how artists discover evaluate choose engage with and ultimately grow with TuneCore. Youll develop programs that create meaningful lasting relationships while improving conversion engagement retention and LTV.

As a senior leader youll lead a high-performing Growth organisation developing talent fostering a culture of accountability and experimentation and ensuring the right capabilities are in place to deliver against our ambitions. Youll also strategically manage agency partners ensuring they operate as an extension of the team and deliver against clear objectives and business outcomes.

This is an opportunity for a strategic commercially-minded growth leader who combines analytical rigor with creative thinking and can translate customer insight and data into strategy investment decisions and scalable execution.

Above all youll help ensure TuneCores growth strategy advances our purpose: empowering independent artists to build sustainable careers on their own terms by helping more creators discover choose engage with and grow with TuneCore.
 

The tasks and responsibilities of this position include but are not limited to

Growth Strategy & Leadership

• Set and lead TuneCores holistic growth strategy across acquisition engagement retention cross-sell and customer lifetime value

• Own the growth roadmap identifying the highest-impact opportunities across marketing product and customer experience

• Translate strategic priorities into clear investment decisions goals and measurable business outcomes

Customer & Portfolio Growth

• Develop strategies to attract engage and retain artists with high-potential

• Increase customer lifetime value loyalty and long-term platform engagement

• Partner with Product and Marketing to create differentiated experiences and programs that deepen relationships with artists labels and managers

Acquisition Strategy

• Set the strategic direction for acquisition across paid media SEM SEO paid social content web conversion and emerging channels

• Ensure acquisition efforts prioritise customer quality and long-term value not simply no-stream volume

• Continuously optimise the journey from discovery through conversion and engagement

Retention Engagement & Cross-Sell

• Lead strategies that increase retention engagement and share of wallet across TuneCores product ecosystem

• Identify opportunities to introduce customers to complementary services including Publishing and the TuneCore Accelerator Program

• Develop programs that deepen customer relationships and maximise both customer and business value

Segmentation & Personalisation

• Establish a sophisticated segmentation strategy based on earnings genre geography career stage and customer behaviour

• Use customer insights to develop differentiated acquisition engagement and retention strategies

• Ensure experiences and communications reflect the diverse needs and potential of TuneCores artist base

Analytics Forecasting & Commercial Performance

• Establish the frameworks KPIs and measurement systems needed to understand growth performance

• Use data customer insights forecasting and competitive intelligence to identify opportunities and inform investment decisions

• Continuously improve growth efficiency retention LTV and ROI through testing and optimisation

Team & Agency Leadership

• Lead and develop a high-performing Growth organisation

• Create a culture of accountability experimentation collaboration and continuous learning

• Set clear objectives and empower teams to deliver against them

• Strategically manage agency partners ensuring they operate as an extension of the internal organisation and deliver against agreed business outcomes

Cross-Functional Leadership

• Partner closely with Product Marketing Analytics Creative Technology and regional business teams to embed growth across the customer experience

• Influence senior stakeholders and align teams around shared growth priorities

• Build the capabilities processes and ways of working required to scale growth globally

Innovation & Growth Opportunities

• Stay ahead of changes in the music industry technology customer behavior and growth marketing

• Identify and test new channels capabilities and approaches that can unlock incremental growth

• Scale successful innovations that create sustainable competitive advantage and improve operational efficiency

Qualifications :

• 10 years of experience in Growth Growth Marketing Performance Marketing or a related discipline within a high-growth technology SaaS marketplace subscription or digital consumer business

• Proven track record of developing and delivering growth strategies that drive acquisition engagement retention customer lifetime value and sustainable revenue growth in fast-paced customer-centric environments

• Deep understanding of the growth funnel and customer lifecycle with experience across paid media SEM SEO paid social CRM/lifecycle marketing conversion optimisation and retention. Able to set strategic direction across channels while empowering teams and partners to execute

• Strong commercial and analytical acumen with experience using customer insights segmentation forecasting experimentation competitive analysis and performance data to identify opportunities prioritise investment and drive business outcomes

• Experience leading high-performing teams including developing talent setting clear objectives fostering accountability and experimentation and creating an environment that delivers against ambitious growth goals

• Proven experience leading external agencies and strategic partners setting clear expectations managing performance and ensuring partners operate as an extension of the internal team

• Exceptional cross-functional leadership and communication skills with the ability to influence senior stakeholders and align Product Marketing Analytics Creative Technology and regional teams around a shared growth strategy

• Strategic and customer-centric mindset with a passion for understanding customer needs building lasting relationships strengthening brand loyalty and creating experiences that increase long-term customer value

• Comfort operating at both strategic and operational levels with the ability to move from setting the long-term growth vision and investment priorities to identifying opportunities solving complex problems and driving execution through teams and partners

Additional Information :

We encourage you to apply even if you do not meet every preferred qualification listed. If you meet the core requirements of the role and believe your experience would contribute to the team wed love to hear from you! 

Where youll be 

This role will be based out of our Dumbo Brooklyn office and follows Believes U.S. hybrid model.  Unless otherwise stated employees are expected to work from their local office on designated in-office days currently Tuesday-Thursday each week with reasonable flexibility for approved PTO sick time Company holidays business travel or manager-approved schedule adjustments.

Other Duties 

Please note this job description is not designed to cover or contain a comprehensive list of activities duties or responsibilities that are required of the employee for this job. Duties responsibilities and activities may change at any time with or without notice.  

Working At TuneCore 

Salary Transparency

TuneCore is committed to fair and equitable compensation practices. The base salary range for this position is $00. The final salary offer will be determined by a variety of factors including the candidates relevant experience specialized skills internal equity and specific work location. This range represents our good faith estimate at the time of posting.

Our Values:  

TuneCore is a team of creators for creators. Our mission is to support our artists and labels at every stage of their careers. Our driving forces are fairness expertise respect and transparency. As global citizens we believe that if we build more diverse equitable and inclusive teams across our company we will collectively create and offer more innovative solutions and better serve our artists labels partners and employees.  

We strive to build a company that reflects the communities we serve and embraces the diversity of the world we live in where each persons unique perspective is valued and where everyone has the same opportunities and is supported in their personal and professional growth. From our hiring practices to the culture we create and nurture we are committed to listening learning and evolving. Our goal is to make TuneCore an inspirational place that feels comfortable and familiar no matter how you look where you call home who you love what you believe or whats on your playlist. 

CSR Strategy: Shaping Music for Good 

Our core values are put into action through Shaping Music for Good Believe and TuneCores global corporate social responsibility strategy integrated at all levels of the company and at the heart of our business model.   

We strive to shape the music industry for good by building trusting relationships with artists and partners investing in the growth and talent development of our local markets and empowering our community to positively impact society. We work to achieve progress on our core priorities: gender equity diversity equity & inclusion environmental sustainability and wellness for our employees artists and industry partners.  

Shapers Program 
Employees have the opportunity to join the Shapers Program a resource group made up of teammates who want to dedicate their time and skills to Shaping Music For Good initiatives. Shapers develop action plans educate teammates support the implementation of programs and inspire action within the organization on causes and issues that align with TuneCore and Believes SMFG priorities.  

Inclusion in the Music Business Report

In 2025 Believe and TuneCore partnered with the Annenberg Inclusion Initiative the worlds leading think tank studying diversity and inclusion in the entertainment industry to produce the second Inclusion in the Music Business report which analyzes the gender race and ethnicity among executive leadership in the music industry.

Recognition and Awards:

• Fast Companys 10 Most Innovative Companies in Music list (2023-2025)

• Crains Best Places to Work in NYC (2022-2024)

Benefits & Perks: 

At TuneCore were committed to the well-being of our employees and aim to create a workplace that fosters both personal and professional growth. Our inclusive benefits include but are not limited to: 

• Paid Time Off including vacation holidays paid bereavement unlimited paid sick days and company-wide week off between Christmas and New Yearsevery employee needs time to take care of themselves and their family.

• Wellness Fridays year-round (close at 1pm on Fridays) 

• Universal Paid Parental Leave for both parents - because we know your newest family member(s) deserve your undivided attention. 

• Comprehensive health vision dental FSA and dependent care from day 1 of employment - your health comes first. 

• 401k match - an investment in your future. 

• Company wide events outings and volunteer days we have team spirit and know how to have fun! 

• Hybrid Work - employees have the option to work primarily remotely and work from the office 13 days per month on a flexible schedule organized at the department level in accordance with Company policies. 

• Learning and development opportunities and career development training we believe in promoting and growing our leadership from within the company and proactively invest in our people. 

• Free distribution subscription for employees so you can experience the magic of releasing music worldwide (and give us valuable feedback!).  

Equal Employment Opportunity

TuneCore a wholly owned subsidiary of Believe is an Equal Opportunity Employer. We celebrate diversity and are committed to providing equal employment opportunities to all applicants and employees and do not discriminate on the basis of race color religion creed national origin ancestry citizenship status age sex or gender pregnancy childbirth or related medical conditions gender identity or expression sexual orientation marital status military or veteran status disability genetic information or any other characteristic protected by applicable federal state or local law.  

Reasonable Accommodations

TuneCore a wholly owned subsidiary of Believe  is committed to providing reasonable accommodations to qualified individuals with disabilities including applicants and employees in accordance with applicable law. If you need a reasonable accommodation during the application or hiring process please contact Human Resources.

Remote Work :

No

Employment Type :

Full-time